Oman: Book And Brochure Market 2024

Book And Brochure Market Size in Oman

The Omani book and brochure market expanded remarkably to $X in 2022, surging by 8.7% against the previous year. Overall, consumption enjoyed a buoyant expansion. Over the period under review, the market reached the peak level at $X in 2020; however, from 2021 to 2022, consumption remained at a lower figure.

Book And Brochure Production in Oman

In value terms, book and brochure production skyrocketed to $X in 2022 estimated in export price. Overall, production posted prominent growth. The most prominent rate of growth was recorded in 2017 when the production volume increased by 113%. Book and brochure production peaked at $X in 2020; however, from 2021 to 2022, production stood at a somewhat lower figure.

Book And Brochure Exports

Exports from Oman

In 2022, shipments abroad of books, brochures and similar printed matter increased by 585% to X units for the first time since 2019, thus ending a two-year declining trend. In general, exports, however, recorded a noticeable curtailment. Over the period under review, the exports hit record highs at X units in 2013; however, from 2014 to 2022, the exports failed to regain momentum.

In value terms, book and brochure exports skyrocketed to $X in 2022. Overall, exports enjoyed a noticeable expansion. The most prominent rate of growth was recorded in 2017 when exports increased by 184%. As a result, the exports reached the peak of $X. From 2018 to 2022, the growth of the exports remained at a lower figure.

Exports by Country

Egypt (X units), Lebanon (X units) and Algeria (X units) were the main destinations of book and brochure exports from Oman, together comprising 52% of total exports.

From 2012 to 2022, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Algeria (with a CAGR of +60.1%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for book and brochure exported from Oman were Algeria ($X), Saudi Arabia ($X) and Lebanon ($X), together accounting for 52% of total exports.

Algeria, with a CAGR of +39.5%, saw the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average book and brochure export price amounted to $X per unit, with a decrease of -62.1% against the previous year. Overall, the export price, however, saw a prominent expansion. The pace of growth appeared the most rapid in 2021 an increase of 200%. As a result, the export price reached the peak level of $X per unit, and then fell dramatically in the following year.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was Algeria ($X per unit), while the average price for exports to Jordan ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Egypt (+6.2%), while the prices for the other major destinations experienced mixed trend patterns.

Book And Brochure Imports

Imports into Oman

In 2022, book and brochure imports into Oman totaled X units, remaining stable against the previous year. Over the period under review, imports, however, saw a abrupt shrinkage. The pace of growth appeared the most rapid in 2015 with an increase of 40% against the previous year. Over the period under review, imports reached the maximum at X units in 2017; however, from 2018 to 2022, imports remained at a lower figure.

In value terms, book and brochure imports contracted modestly to $X in 2022. Overall, imports, however, saw a deep setback. The growth pace was the most rapid in 2015 with an increase of 113% against the previous year. Imports peaked at $X in 2019; however, from 2020 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, the United Arab Emirates (X units) constituted the largest book and brochure supplier to Oman, accounting for a 73% share of total imports. Moreover, book and brochure imports from the United Arab Emirates exceeded the figures recorded by the second-largest supplier, Lebanon (X units), tenfold. The UK (X units) ranked third in terms of total imports with a 4.4% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from the United Arab Emirates amounted to -5.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Lebanon (-8.6% per year) and the UK (-12.8% per year).

In value terms, the United Arab Emirates ($X) constituted the largest supplier of books, brochures and similar printed matter to Oman, comprising 78% of total imports. The second position in the ranking was taken by Sri Lanka ($X), with a 6.4% share of total imports. It was followed by the UK, with a 4.7% share.

From 2012 to 2022, the average annual rate of growth in terms of value from the United Arab Emirates amounted to -5.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Sri Lanka (+90.9% per year) and the UK (-15.4% per year).

Import Prices by Country

In 2022, the average book and brochure import price amounted to $X per unit, falling by -3.6% against the previous year. Over the period under review, the import price, however, continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2015 an increase of 52%. The import price peaked at $X per unit in 2018; however, from 2019 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Sri Lanka ($X per unit), while the price for Lebanon ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Egypt (+10.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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