Oman: Toy Market 2024

Toy Market Size in Oman

After four years of growth, the Omani toy market decreased by -0.9% to $X in 2021. In general, the total consumption indicated a resilient expansion from 2012 to 2021: its value increased at an average annual rate of +6.2% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +34.3% against 2016 indices. Toy consumption peaked at $X in 2020, and then shrank in the following year.

Toy Production in Oman

In value terms, toy production declined to $X in 2021 estimated in export price. Over the period under review, production, however, saw a prominent expansion. The most prominent rate of growth was recorded in 2014 when the production volume increased by 153% against the previous year. Toy production peaked at $X in 2020, and then dropped in the following year.

Toy Exports

Exports from Oman

In 2021, shipments abroad of dolls and toys increased by 28% to X tons, rising for the fourth consecutive year after two years of decline. Over the period under review, exports continue to indicate significant growth. The growth pace was the most rapid in 2018 with an increase of 18,134%. The exports peaked in 2021 and are likely to see gradual growth in the immediate term.

In value terms, toy exports skyrocketed to $X in 2021. In general, exports continue to indicate a significant expansion. The most prominent rate of growth was recorded in 2018 with an increase of 18,478%. As a result, the exports reached the peak of $X. From 2019 to 2021, the growth of the exports failed to regain momentum.

Exports by Country

Iran (X tons), Qatar (X tons) and Yemen (X tons) were the main destinations of toy exports from Oman, together accounting for 93% of total exports.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Yemen (with a CAGR of +1,448.6%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for toy exported from Oman were Qatar ($X), Iran ($X) and Yemen ($X), together comprising 95% of total exports.

Qatar, with a CAGR of +380.7%, saw the highest growth rate of the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average toy export price stood at $X per ton in 2021, with a decrease of -7% against the previous year. Over the period under review, the export price continues to indicate a slight contraction. The growth pace was the most rapid in 2014 an increase of 159%. Over the period under review, the average export prices reached the peak figure at $X per ton in 2015; however, from 2016 to 2021, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Qatar ($X per ton), while the average price for exports to Free Zones ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Nicaragua (-41.8%), while the prices for the other major destinations experienced a decline.

Toy Imports

Imports into Oman

Toy imports into Oman expanded remarkably to X tons in 2021, surging by 14% against 2020 figures. Over the period under review, total imports indicated a strong expansion from 2012 to 2021: its volume increased at an average annual rate of +7.6% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +123.2% against 2013 indices. The most prominent rate of growth was recorded in 2014 when imports increased by 33%. Imports peaked in 2021 and are likely to see steady growth in the immediate term.

In value terms, toy imports skyrocketed to $X in 2021. In general, total imports indicated a pronounced expansion from 2012 to 2021: its value increased at an average annual rate of +4.2% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2014 when imports increased by 39%. Over the period under review, imports attained the peak figure in 2021 and are expected to retain growth in years to come.

Imports by Country

China (X tons), the United Arab Emirates (X tons) and Iran (X tons) were the main suppliers of toy imports to Oman, with a combined 98% share of total imports.

From 2012 to 2021, the biggest increases were recorded for Iran (with a CAGR of +145.3%), while purchases for the other leaders experienced mixed trend patterns.

In value terms, the United Arab Emirates ($X) constituted the largest supplier of dolls and toys to Oman, comprising 65% of total imports. The second position in the ranking was taken by China ($X), with a 30% share of total imports.

From 2012 to 2021, the average annual growth rate of value from the United Arab Emirates totaled +3.4%. The remaining supplying countries recorded the following average annual rates of imports growth: China (+7.6% per year) and Iran (+87.8% per year).

Import Prices by Country

The average toy import price stood at $X per ton in 2021, picking up by 2.6% against the previous year. Overall, the import price, however, saw a pronounced setback. The pace of growth was the most pronounced in 2017 when the average import price increased by 7.5% against the previous year. Over the period under review, average import prices hit record highs at $X per ton in 2012; however, from 2013 to 2021, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the United Arab Emirates ($X per ton), while the price for Iran ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+4.5%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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