Pakistan: Market for Beauty, Make-Up And Skin Care Preparations 2024

Market Size for Beauty, Make-Up And Skin Care Preparations in Pakistan

The Pakistani market for beauty, make-up and skin care preparations fell rapidly to $X in 2022, shrinking by -39.2% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption, however, recorded a strong expansion. Consumption of peaked at $X in 2017; however, from 2018 to 2022, consumption stood at a somewhat lower figure.

Exports of Beauty, Make-Up And Skin Care Preparations

Exports from Pakistan

In 2022, overseas shipments of beauty, make-up and skin care preparations decreased by -0.7% to X tons, falling for the second year in a row after two years of growth. Over the period under review, exports, however, saw strong growth. The most prominent rate of growth was recorded in 2020 when exports increased by 105% against the previous year. As a result, the exports reached the peak of X tons. From 2021 to 2022, the growth of the exports of failed to regain momentum.

In value terms, exports of beauty, make-up and skin care preparations surged to $X in 2022. Overall, exports, however, saw prominent growth. The pace of growth was the most pronounced in 2013 with an increase of 56%. The exports peaked in 2022 and are expected to retain growth in years to come.

Exports by Country

The United Arab Emirates (X tons) was the main destination for exports of beauty, make-up and skin care preparations from Pakistan, accounting for a 30% share of total exports. Moreover, exports of beauty, make-up and skin care preparations to the United Arab Emirates exceeded the volume sent to the second major destination, Bangladesh (X tons), threefold. The third position in this ranking was held by Malaysia (X tons), with a 9.2% share.

From 2012 to 2022, the average annual growth rate of volume to the United Arab Emirates amounted to +5.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Bangladesh (+30.3% per year) and Malaysia (+19.6% per year).

In value terms, the United Arab Emirates ($X) remains the key foreign market for beauty, make-up and skin care preparations exports from Pakistan, comprising 48% of total exports. The second position in the ranking was held by Bangladesh ($X), with a 6.7% share of total exports. It was followed by Malaysia, with a 6.1% share.

From 2012 to 2022, the average annual growth rate of value to the United Arab Emirates totaled +17.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Bangladesh (+32.1% per year) and Malaysia (+21.8% per year).

Export Prices by Country

In 2022, the average export price for beauty, make-up and skin care preparations amounted to $X per ton, increasing by 32% against the previous year. In general, export price indicated a resilient increase from 2012 to 2022: its price increased at an average annual rate of +6.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, export price for beauty, make-up and skin care preparations increased by +96.6% against 2020 indices. The pace of growth was the most pronounced in 2021 an increase of 49% against the previous year. The export price peaked in 2022 and is likely to continue growth in years to come.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was Somalia ($X per ton), while the average price for exports to Tanzania ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Somalia (+13.6%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Beauty, Make-Up And Skin Care Preparations

Imports into Pakistan

In 2022, imports of beauty, make-up and skin care preparations into Pakistan declined notably to X tons, with a decrease of -31.3% compared with the previous year's figure. Overall, imports, however, enjoyed a prominent increase. The pace of growth appeared the most rapid in 2014 when imports increased by 123% against the previous year. Over the period under review, imports of attained the maximum at X tons in 2017; however, from 2018 to 2022, imports remained at a lower figure.

In value terms, imports of beauty, make-up and skin care preparations shrank remarkably to $X in 2022. Over the period under review, imports, however, recorded a strong expansion. The pace of growth was the most pronounced in 2021 with an increase of 65% against the previous year. Over the period under review, imports of reached the maximum at $X in 2017; however, from 2018 to 2022, imports failed to regain momentum.

Imports by Country

Singapore (X tons), Indonesia (X tons) and the United Arab Emirates (X tons) were the main suppliers of imports of beauty, make-up and skin care preparations to Pakistan, together comprising 41% of total imports. China, Poland, the UK, Thailand, Germany, the United States, France, Italy, South Korea and Turkey lagged somewhat behind, together comprising a further 47%.

From 2012 to 2022, the biggest increases were recorded for South Korea (with a CAGR of +49.5%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Singapore ($X), the United Arab Emirates ($X) and China ($X) constituted the largest beauty, make-up and skin care preparations suppliers to Pakistan, together comprising 32% of total imports. Indonesia, the UK, Poland, the United States, Thailand, Germany, France, South Korea, Italy and Turkey lagged somewhat behind, together accounting for a further 50%.

South Korea, with a CAGR of +44.4%, recorded the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average import price for beauty, make-up and skin care preparations amounted to $X per ton, approximately reflecting the previous year. Over the period under review, the import price showed a pronounced descent. The pace of growth appeared the most rapid in 2019 when the average import price increased by 45%. The import price peaked at $X per ton in 2013; however, from 2014 to 2022, import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the UK ($X per ton), while the price for Singapore ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+4.1%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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