Pakistan: Book And Brochure Market 2025

Book And Brochure Market Size in Pakistan

The Pakistani book and brochure market stood at $X in 2022, rising by 8.5% against the previous year. In general, consumption, however, showed a pronounced descent. Book and brochure consumption peaked at $X in 2017; however, from 2018 to 2022, consumption failed to regain momentum.

Book And Brochure Production in Pakistan

In value terms, book and brochure production rose markedly to $X in 2022 estimated in export price. In general, production, however, continues to indicate a perceptible decline. The most prominent rate of growth was recorded in 2020 when the production volume increased by 24%. Book and brochure production peaked at $X in 2017; however, from 2018 to 2022, production failed to regain momentum.

Book And Brochure Exports

Exports from Pakistan

In 2022, exports of books, brochures and similar printed matter from Pakistan shrank to X units, dropping by -6% compared with the previous year's figure. In general, exports showed a noticeable reduction. The most prominent rate of growth was recorded in 2019 when exports increased by 133%. As a result, the exports reached the peak of X units. From 2020 to 2022, the growth of the exports failed to regain momentum.

In value terms, book and brochure exports shrank to $X in 2022. Over the period under review, exports showed a relatively flat trend pattern. The growth pace was the most rapid in 2019 with an increase of 182% against the previous year. As a result, the exports reached the peak of $X. From 2020 to 2022, the growth of the exports remained at a somewhat lower figure.

Exports by Country

Malaysia (X units), the UK (X units) and Afghanistan (X units) were the main destinations of book and brochure exports from Pakistan, together comprising 49% of total exports.

From 2012 to 2022, the biggest increases were recorded for Malaysia (with a CAGR of +42.7%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Malaysia ($X), Afghanistan ($X) and the UK ($X) were the largest markets for book and brochure exported from Pakistan worldwide, with a combined 54% share of total exports.

Among the main countries of destination, Malaysia, with a CAGR of +46.6%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average book and brochure export price amounted to $X per unit, with a decrease of -4.7% against the previous year. Overall, export price indicated tangible growth from 2012 to 2022: its price increased at an average annual rate of +3.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, book and brochure export price decreased by -26.9% against 2020 indices. The pace of growth appeared the most rapid in 2017 when the average export price increased by 27%. The export price peaked at $X per unit in 2020; however, from 2021 to 2022, the export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Afghanistan ($X per unit), while the average price for exports to Kyrgyzstan ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Afghanistan (+9.5%), while the prices for the other major destinations experienced more modest paces of growth.

Book And Brochure Imports

Imports into Pakistan

In 2022, after two years of decline, there was significant growth in supplies from abroad of books, brochures and similar printed matter, when their volume increased by 234% to X units. Overall, imports enjoyed strong growth. As a result, imports reached the peak and are likely to continue growth in the immediate term.

In value terms, book and brochure imports soared to $X in 2022. Over the period under review, total imports indicated perceptible growth from 2012 to 2022: its value increased at an average annual rate of +4.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Imports peaked at $X in 2018; however, from 2019 to 2022, imports stood at a somewhat lower figure.

Imports by Country

In 2022, Malaysia (X units) constituted the largest supplier of book and brochure to Pakistan, accounting for a 50% share of total imports. Moreover, book and brochure imports from Malaysia exceeded the figures recorded by the second-largest supplier, India (X units), twofold. The third position in this ranking was held by the UK (X units), with a 13% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from Malaysia amounted to +8.1%. The remaining supplying countries recorded the following average annual rates of imports growth: India (+4.1% per year) and the UK (+4.1% per year).

In value terms, India ($X), the UK ($X) and Malaysia ($X) appeared to be the largest book and brochure suppliers to Pakistan, together comprising 77% of total imports. The United Arab Emirates, China, Hong Kong SAR, the United States, Singapore and Bahrain lagged somewhat behind, together comprising a further 15%.

Bahrain, with a CAGR of +28.0%, recorded the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average book and brochure import price stood at $X per unit in 2022, which is down by -31.3% against the previous year. In general, the import price saw a slight shrinkage. The pace of growth appeared the most rapid in 2015 an increase of 16%. The import price peaked at $X per unit in 2020; however, from 2021 to 2022, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was China ($X per unit), while the price for Malaysia ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Hong Kong SAR (+7.4%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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