Pakistan: Market for Calendars And Trade Advertising Material 2024

Market Size for Calendars And Trade Advertising Material in Pakistan

The Pakistani market for calendars and trade advertising material shrank slightly to $X in 2022, waning by -2.5% against the previous year. The market value increased at an average annual rate of +1.7% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, consumption reached the peak level of $X. From 2018 to 2022, the growth of the market remained at a lower figure.

Production of Calendars And Trade Advertising Material in Pakistan

In value terms, calendars and trade advertising material production shrank to $X in 2022 estimated in export price. In general, the total production indicated a pronounced expansion from 2012 to 2022: its value increased at an average annual rate of +2.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production increased by +3.0% against 2020 indices. The pace of growth appeared the most rapid in 2013 when the production volume increased by 21%. Over the period under review, production reached the maximum level at $X in 2017; however, from 2018 to 2022, production failed to regain momentum.

Exports of Calendars And Trade Advertising Material

Exports from Pakistan

In 2022, overseas shipments of calendars and trade advertising material increased by 23% to X tons, rising for the second year in a row after three years of decline. Over the period under review, exports, however, showed a abrupt contraction. The most prominent rate of growth was recorded in 2014 when exports increased by 52% against the previous year. As a result, the exports reached the peak of X tons. From 2015 to 2022, the growth of the exports remained at a lower figure.

In value terms, calendars and trade advertising material exports reached $X in 2022. In general, exports saw a measured expansion. The growth pace was the most rapid in 2021 with an increase of 147%. Over the period under review, the exports hit record highs at $X in 2014; however, from 2015 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

China (X tons) was the main destination for calendars and trade advertising material exports from Pakistan, accounting for a 23% share of total exports. Moreover, calendars and trade advertising material exports to China exceeded the volume sent to the second major destination, the United States (X tons), twofold. The United Arab Emirates (X tons) ranked third in terms of total exports with an 8.8% share.

From 2012 to 2022, the average annual growth rate of volume to China stood at +63.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (-0.9% per year) and the United Arab Emirates (-13.8% per year).

In value terms, the largest markets for calendars and trade advertising material exported from Pakistan were China ($X), Sri Lanka ($X) and Bangladesh ($X), with a combined 65% share of total exports. Malaysia, the United States, South Africa, Australia, the United Arab Emirates, Qatar, Canada, Georgia, Greece and Myanmar lagged somewhat behind, together accounting for a further 27%.

Greece, with a CAGR of +82.7%, recorded the highest growth rate of the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average export price for calendars and trade advertising material amounted to $X per ton, dropping by -13.1% against the previous year. In general, the export price, however, showed a resilient increase. The pace of growth appeared the most rapid in 2021 when the average export price increased by 89% against the previous year. The export price peaked at $X per ton in 2018; however, from 2019 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major export markets. In 2022, amid the top suppliers, the country with the highest price was Bangladesh ($X per ton), while the average price for exports to Myanmar ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Bangladesh (+21.7%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Calendars And Trade Advertising Material

Imports into Pakistan

Calendars and trade advertising material imports into Pakistan contracted rapidly to X tons in 2022, dropping by -21.3% on the year before. Overall, imports saw a abrupt decline. The pace of growth was the most pronounced in 2014 when imports increased by 67% against the previous year. As a result, imports attained the peak of X tons. From 2015 to 2022, the growth of imports remained at a lower figure.

In value terms, calendars and trade advertising material imports rose slightly to $X in 2022. In general, imports continue to indicate a pronounced contraction. The most prominent rate of growth was recorded in 2014 when imports increased by 39%. Imports peaked at $X in 2018; however, from 2019 to 2022, imports stood at a somewhat lower figure.

Imports by Country

The United Arab Emirates (X tons), China (X tons) and Germany (X tons) were the main suppliers of calendars and trade advertising material imports to Pakistan, with a combined 75% share of total imports. South Korea, Thailand, the UK, Japan, Italy, the United States and South Africa lagged somewhat behind, together accounting for a further 17%.

From 2012 to 2022, the biggest increases were recorded for Thailand (with a CAGR of +17.7%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, China ($X) constituted the largest supplier of calendars and trade advertising material to Pakistan, comprising 53% of total imports. The second position in the ranking was held by the United Arab Emirates ($X), with an 18% share of total imports. It was followed by South Korea, with a 10% share.

From 2012 to 2022, the average annual growth rate of value from China amounted to +7.8%. The remaining supplying countries recorded the following average annual rates of imports growth: the United Arab Emirates (-3.6% per year) and South Korea (+9.4% per year).

Import Prices by Country

In 2022, the average import price for calendars and trade advertising material amounted to $X per ton, rising by 29% against the previous year. Over the last decade, it increased at an average annual rate of +3.0%. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was South Korea ($X per ton), while the price for the United Arab Emirates ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+6.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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