Pakistan: Magnetic Card Market 2025

Magnetic Card Market Size in Pakistan

The Pakistani magnetic card market soared to $X in 2021, picking up by 21% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption posted a buoyant expansion. Magnetic card consumption peaked at $X in 2019; however, from 2020 to 2021, consumption remained at a lower figure.

Magnetic Card Exports

Exports from Pakistan

In 2021, approx. X units of cards incorporating a magnetic stripe were exported from Pakistan; with an increase of 268% against the previous year. Over the period under review, exports posted a significant increase. The growth pace was the most rapid in 2013 with an increase of 1,632%. Over the period under review, the exports attained the maximum at X units in 2015; however, from 2016 to 2021, the exports remained at a lower figure.

In value terms, magnetic card exports surged to $X in 2021. In general, exports enjoyed buoyant growth. The pace of growth appeared the most rapid in 2020 when exports increased by 2,141%. Over the period under review, the exports attained the peak figure at $X in 2013; however, from 2014 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

France (X units) was the main destination for magnetic card exports from Pakistan, accounting for a 52% share of total exports. Moreover, magnetic card exports to France exceeded the volume sent to the second major destination, Senegal (X units), fourfold. Tanzania (X units) ranked third in terms of total exports with a 5.5% share.

From 2012 to 2021, the average annual growth rate of volume to France stood at +67.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Senegal (+39.4% per year) and Tanzania (+10.0% per year).

In value terms, France ($X) emerged as the key foreign market for cards incorporating a magnetic stripe exports from Pakistan, comprising 31% of total exports. The second position in the ranking was taken by Senegal ($X), with an 11% share of total exports. It was followed by Tanzania, with a 6.3% share.

From 2012 to 2021, the average annual rate of growth in terms of value to France amounted to +76.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Senegal (+11.3% per year) and Tanzania (+23.3% per year).

Export Prices by Country

The average magnetic card export price stood at $X per unit in 2021, shrinking by -52.1% against the previous year. In general, the export price faced a abrupt curtailment. The growth pace was the most rapid in 2020 an increase of 167%. The export price peaked at $X per unit in 2012; however, from 2013 to 2021, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major external markets. In 2021, amid the top suppliers, the country with the highest price was Tanzania ($X per unit), while the average price for exports to Switzerland ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Tanzania (+12.1%), while the prices for the other major destinations experienced mixed trend patterns.

Magnetic Card Imports

Imports into Pakistan

Magnetic card imports into Pakistan expanded sharply to X units in 2021, surging by 13% against the previous year. Over the period under review, imports continue to indicate a significant increase. The pace of growth was the most pronounced in 2015 with an increase of 144% against the previous year. Imports peaked at X units in 2019; however, from 2020 to 2021, imports remained at a lower figure.

In value terms, magnetic card imports surged to $X in 2021. Overall, imports showed a significant increase. The growth pace was the most rapid in 2015 with an increase of 150%. Imports peaked at $X in 2019; however, from 2020 to 2021, imports remained at a lower figure.

Imports by Country

In 2021, China (X units) constituted the largest magnetic card supplier to Pakistan, with a 70% share of total imports. Moreover, magnetic card imports from China exceeded the figures recorded by the second-largest supplier, the United Arab Emirates (X units), fourfold. The third position in this ranking was held by the United States (X units), with an 8.9% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from China amounted to +50.7%. The remaining supplying countries recorded the following average annual rates of imports growth: the United Arab Emirates (+15.4% per year) and the United States (+49.1% per year).

In value terms, China ($X) constituted the largest supplier of cards incorporating a magnetic stripe to Pakistan, comprising 73% of total imports. The second position in the ranking was held by the United Arab Emirates ($X), with an 18% share of total imports. It was followed by the United States, with a 3.2% share.

From 2012 to 2021, the average annual growth rate of value from China amounted to +56.5%. The remaining supplying countries recorded the following average annual rates of imports growth: the United Arab Emirates (+20.5% per year) and the United States (+38.0% per year).

Import Prices by Country

In 2021, the average magnetic card import price amounted to $X per thousand units, increasing by 7.3% against the previous year. In general, import price indicated a moderate increase from 2012 to 2021: its price increased at an average annual rate of +2.4% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, magnetic card import price increased by +82.8% against 2017 indices. The most prominent rate of growth was recorded in 2018 when the average import price increased by 28%. Over the period under review, average import prices hit record highs in 2021 and is likely to continue growth in the near future.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was the United Arab Emirates ($X per thousand units), while the price for the United States ($X per thousand units) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+4.4%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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