Pakistan: Toy Market 2024

Toy Market Size in Pakistan

In 2021, after two years of decline, there was significant growth in the Pakistani toy market, when its value increased by 8.1% to $X. In general, consumption posted a strong increase. Over the period under review, the market attained the peak level at $X in 2018; however, from 2019 to 2021, consumption failed to regain momentum.

Toy Production in Pakistan

In value terms, toy production rose sharply to $X in 2021 estimated in export price. Over the period under review, production showed a strong expansion. The most prominent rate of growth was recorded in 2016 when the production volume increased by 103% against the previous year. Toy production peaked at $X in 2018; however, from 2019 to 2021, production remained at a lower figure.

Toy Exports

Exports from Pakistan

For the third consecutive year, Pakistan recorded growth in overseas shipments of dolls and toys, which increased by 240% to X tons in 2021. Over the period under review, exports continue to indicate a significant increase. The pace of growth appeared the most rapid in 2020 with an increase of 333%. Over the period under review, the exports attained the maximum in 2021 and are likely to see steady growth in the immediate term.

In value terms, toy exports surged to $X in 2021. Overall, exports posted a significant expansion. The most prominent rate of growth was recorded in 2017 when exports increased by 485% against the previous year. The exports peaked in 2021 and are expected to retain growth in years to come.

Exports by Country

The United States (X tons) was the main destination for toy exports from Pakistan, accounting for a 74% share of total exports. Moreover, toy exports to the United States exceeded the volume sent to the second major destination, Germany (X tons), more than tenfold. The third position in this ranking was taken by the United Arab Emirates (X tons), with a 3.7% share.

From 2020 to 2021, the average annual rate of growth in terms of volume to the United States totaled +16,929.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (+38.3% per year) and the United Arab Emirates (+246.5% per year).

In value terms, the United States ($X) emerged as the key foreign market for dolls and toys exports from Pakistan, comprising 74% of total exports. The second position in the ranking was held by Germany ($X), with a 6.7% share of total exports. It was followed by the United Arab Emirates, with a 3.7% share.

From 2020 to 2021, the average annual growth rate of value to the United States totaled +6,427.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (-47.0% per year) and the United Arab Emirates (+33.0% per year).

Export Prices by Country

In 2021, the average toy export price amounted to $X per ton, approximately equating the previous year. In general, the export price continues to indicate a relatively flat trend pattern. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.

Average prices varied noticeably for the major overseas markets. In 2021, amid the top suppliers, the highest price was recorded for prices to Congo ($X per ton) and the United Arab Emirates ($X per ton), while the average price for exports to the UK ($X per ton) and Germany ($X per ton) were amongst the lowest.

From 2020 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the UK (-61.3%), while the prices for the other major destinations experienced a decline.

Toy Imports

Imports into Pakistan

In 2021, overseas purchases of dolls and toys were finally on the rise to reach X tons for the first time since 2017, thus ending a three-year declining trend. Over the period under review, imports, however, saw a abrupt curtailment. The pace of growth appeared the most rapid in 2014 with an increase of 46% against the previous year. Imports peaked at X tons in 2017; however, from 2018 to 2021, imports remained at a lower figure.

In value terms, toy imports totaled $X in 2021. Overall, imports recorded a modest increase. The most prominent rate of growth was recorded in 2014 when imports increased by 53% against the previous year. Imports peaked at $X in 2017; however, from 2018 to 2021, imports remained at a lower figure.

Imports by Country

In 2021, China (X tons) was the main toy supplier to Pakistan, with a 358% share of total imports. It was followed by Poland (X tons), with a 4.3% share of total imports. Germany (X tons) ranked third in terms of total imports with a 3.1% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from China stood at +14.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Poland (-11.1% per year) and Germany (-13.5% per year).

In value terms, China ($X) constituted the largest supplier of dolls and toys to Pakistan, comprising 94% of total imports. The second position in the ranking was taken by the United Arab Emirates ($X), with a 0.7% share of total imports. It was followed by Poland, with a 0.2% share.

From 2012 to 2021, the average annual rate of growth in terms of value from China amounted to +15.1%. The remaining supplying countries recorded the following average annual rates of imports growth: the United Arab Emirates (-11.0% per year) and Poland (-4.7% per year).

Import Prices by Country

In 2021, the average toy import price amounted to $X per ton, rising by 4.4% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +6.5%. The pace of growth appeared the most rapid in 2013 when the average import price increased by 43%. Over the period under review, average import prices attained the maximum in 2021 and is expected to retain growth in the immediate term.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Hong Kong SAR ($X per ton), while the price for Germany ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+25.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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