Pakistan: Eye Make-Up Preparations Market 2024

Eye Make-Up Preparations Market Size in Pakistan

The Pakistani eye make-up preparations market reduced to $X in 2022, falling by -1.8% against the previous year. Overall, consumption posted buoyant growth. Over the period under review, the market attained the maximum level at $X in 2019; however, from 2020 to 2022, consumption stood at a somewhat lower figure.

Eye Make-Up Preparations Production in Pakistan

In value terms, eye make-up preparations production shrank modestly to $X in 2022 estimated in export price. Over the period under review, production posted a prominent increase. The pace of growth appeared the most rapid in 2017 with an increase of 46% against the previous year. Over the period under review, production attained the peak level at $X in 2019; however, from 2020 to 2022, production stood at a somewhat lower figure.

Eye Make-Up Preparations Exports

Exports from Pakistan

In 2022, overseas shipments of eye make-up preparations decreased by -32.3% to X tons for the first time since 2017, thus ending a four-year rising trend. Over the period under review, exports, however, recorded resilient growth. The pace of growth appeared the most rapid in 2020 when exports increased by 93%. The exports peaked at X tons in 2021, and then contracted notably in the following year.

In value terms, eye make-up preparations exports dropped to $X in 2022. In general, exports, however, continue to indicate a buoyant increase. The most prominent rate of growth was recorded in 2018 when exports increased by 51% against the previous year. Over the period under review, the exports hit record highs at $X in 2021, and then shrank in the following year.

Exports by Country

Nigeria (X tons) was the main destination for eye make-up preparations exports from Pakistan, accounting for a 65% share of total exports. Moreover, eye make-up preparations exports to Nigeria exceeded the volume sent to the second major destination, Morocco (X tons), threefold. The United Arab Emirates (X tons) ranked third in terms of total exports with a 9.4% share.

From 2012 to 2022, the average annual growth rate of volume to Nigeria totaled +40.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Morocco (+6.0% per year) and the United Arab Emirates (-2.8% per year).

In value terms, the largest markets for eye make-up preparations exported from Pakistan were Nigeria ($X), the United Arab Emirates ($X) and Morocco ($X), together accounting for 94% of total exports.

Nigeria, with a CAGR of +26.1%, recorded the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average eye make-up preparations export price amounted to $X per ton, increasing by 30% against the previous year. In general, the export price, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 when the average export price increased by 32% against the previous year. Over the period under review, the average export prices attained the peak figure at $X per ton in 2017; however, from 2018 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was the United Arab Emirates ($X per ton), while the average price for exports to Nigeria ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the United Arab Emirates (+9.7%), while the prices for the other major destinations experienced more modest paces of growth.

Eye Make-Up Preparations Imports

Imports into Pakistan

In 2022, supplies from abroad of eye make-up preparations decreased by -23.3% to X tons for the first time since 2019, thus ending a two-year rising trend. In general, imports, however, recorded resilient growth. The growth pace was the most rapid in 2021 with an increase of 80%. As a result, imports attained the peak of X tons, and then shrank rapidly in the following year.

In value terms, eye make-up preparations imports reduced remarkably to $X in 2022. Overall, imports, however, saw a prominent increase. The pace of growth appeared the most rapid in 2014 when imports increased by 72% against the previous year. Imports peaked at $X in 2021, and then shrank sharply in the following year.

Imports by Country

In 2022, China (X tons) constituted the largest eye make-up preparations supplier to Pakistan, with a 73% share of total imports. Moreover, eye make-up preparations imports from China exceeded the figures recorded by the second-largest supplier, the United Arab Emirates (X tons), sixfold. The third position in this ranking was taken by Italy (X tons), with a 5.5% share.

From 2012 to 2022, the average annual growth rate of volume from China amounted to +21.6%. The remaining supplying countries recorded the following average annual rates of imports growth: the United Arab Emirates (-8.8% per year) and Italy (+30.9% per year).

In value terms, China ($X) constituted the largest supplier of eye make-up preparations to Pakistan, comprising 55% of total imports. The second position in the ranking was taken by the United Arab Emirates ($X), with a 24% share of total imports. It was followed by Italy, with a 6.8% share.

From 2012 to 2022, the average annual rate of growth in terms of value from China totaled +13.4%. The remaining supplying countries recorded the following average annual rates of imports growth: the United Arab Emirates (-1.6% per year) and Italy (+34.1% per year).

Import Prices by Country

In 2022, the average eye make-up preparations import price amounted to $X per ton, therefore, remained relatively stable against the previous year. In general, the import price, however, recorded a mild contraction. The pace of growth was the most pronounced in 2013 when the average import price increased by 19% against the previous year. The import price peaked at $X per ton in 2017; however, from 2018 to 2022, import prices remained at a lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the United Arab Emirates ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+7.9%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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