Pakistan: Plain Postcard Market 2025

Plain Postcard Market Size in Pakistan

In 2021, the Pakistani plain postcard market decreased by -6% to $X for the first time since 2015, thus ending a five-year rising trend. In general, consumption, however, recorded a strong increase. Plain postcard consumption peaked at $X in 2020, and then declined in the following year.

Plain Postcard Production in Pakistan

In value terms, plain postcard production declined to $X in 2021 estimated in export price. Overall, production, however, recorded buoyant growth. The pace of growth was the most pronounced in 2014 when the production volume increased by 75%. Over the period under review, production reached the maximum level at $X in 2020, and then dropped in the following year.

Plain Postcard Exports

Exports from Pakistan

In 2021, shipments abroad of letter cards, plain postcards and correspondence cards decreased by -86.9% to X kg for the first time since 2018, thus ending a two-year rising trend. In general, exports showed a abrupt downturn. The most prominent rate of growth was recorded in 2014 with an increase of 757%. As a result, the exports attained the peak of X tons. From 2015 to 2021, the growth of the exports remained at a lower figure.

In value terms, plain postcard exports reduced sharply to $X in 2021. Over the period under review, exports saw a pronounced decline. The most prominent rate of growth was recorded in 2014 when exports increased by 860% against the previous year. As a result, the exports reached the peak of $X. From 2015 to 2021, the growth of the exports failed to regain momentum.

Exports by Country

Uzbekistan (X kg) was the main destination for plain postcard exports from Pakistan, with a 61% share of total exports. Moreover, plain postcard exports to Uzbekistan exceeded the volume sent to the second major destination, the United States (X kg), sixfold. Botswana (X kg) ranked third in terms of total exports with a 7.2% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Uzbekistan totaled +9.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (-5.5% per year) and Botswana (+2.0% per year).

In value terms, Uzbekistan ($X) remains the key foreign market for letter cards, plain postcards and correspondence cards exports from Pakistan, comprising 48% of total exports. The second position in the ranking was taken by the United States ($X), with a 21% share of total exports. It was followed by Mozambique, with a 2.9% share.

From 2012 to 2021, the average annual growth rate of value to Uzbekistan amounted to +8.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+8.7% per year) and Mozambique (+26.8% per year).

Export Prices by Country

The average plain postcard export price stood at $X per ton in 2021, with an increase of 41% against the previous year. In general, the export price posted noticeable growth. The most prominent rate of growth was recorded in 2020 an increase of 48%. The export price peaked in 2021 and is likely to see steady growth in years to come.

There were significant differences in the average prices for the major external markets. In 2021, amid the top suppliers, the country with the highest price was the United States ($X per ton), while the average price for exports to Botswana ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the United States (+15.0%), while the prices for the other major destinations experienced more modest paces of growth.

Plain Postcard Imports

Imports into Pakistan

In 2021, supplies from abroad of letter cards, plain postcards and correspondence cards increased by 74% to X tons, rising for the third year in a row after three years of decline. Overall, imports recorded a significant increase. The pace of growth was the most pronounced in 2015 when imports increased by 572%. As a result, imports reached the peak of X tons. From 2016 to 2021, the growth of imports remained at a lower figure.

In value terms, plain postcard imports soared to $X in 2021. Over the period under review, imports saw a buoyant increase. The pace of growth appeared the most rapid in 2015 with an increase of 544%. As a result, imports reached the peak of $X. From 2016 to 2021, the growth of imports remained at a lower figure.

Imports by Country

In 2021, the United States (X tons) constituted the largest supplier of plain postcard to Pakistan, with a 83% share of total imports. Moreover, plain postcard imports from the United States exceeded the figures recorded by the second-largest supplier, Italy (X tons), tenfold. Belgium (X kg) ranked third in terms of total imports with a 2.1% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from the United States totaled +61.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (+40.6% per year) and Belgium (+585.6% per year).

In value terms, Italy ($X), the United States ($X) and Iran ($X) constituted the largest plain postcard suppliers to Pakistan, together accounting for 93% of total imports. These countries were followed by China, Belgium, the United Arab Emirates and the UK, which together accounted for a further 2.2%.

Belgium, with a CAGR of +159.3%, recorded the highest rates of growth with regard to the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average plain postcard import price amounted to $X per ton, dropping by -21.1% against the previous year. In general, the import price saw a pronounced curtailment. The most prominent rate of growth was recorded in 2014 when the average import price increased by 30%. Over the period under review, average import prices hit record highs at $X per ton in 2019; however, from 2020 to 2021, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Italy ($X per ton), while the price for Belgium ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Italy (+16.3%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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