Pakistan: Lip Make-Up Preparations Market 2024

Lip Make-Up Preparations Market Size in Pakistan

The Pakistani lip make-up preparations market dropped dramatically to $X in 2022, shrinking by -44.9% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption, however, posted strong growth. Over the period under review, the market reached the maximum level at $X in 2021, and then shrank rapidly in the following year.

Lip Make-Up Preparations Exports

Exports from Pakistan

In 2022, the amount of lip make-up preparations exported from Pakistan skyrocketed to X tons, picking up by 17% compared with 2021 figures. In general, exports posted a prominent increase. The most prominent rate of growth was recorded in 2015 with an increase of 392%. As a result, the exports reached the peak of X tons. From 2016 to 2022, the growth of the exports remained at a lower figure.

In value terms, lip make-up preparations exports skyrocketed to $X in 2022. Over the period under review, exports showed a resilient expansion. The growth pace was the most rapid in 2015 with an increase of 620% against the previous year. As a result, the exports reached the peak of $X. From 2016 to 2022, the growth of the exports remained at a somewhat lower figure.

Exports by Country

The United States (X tons) was the main destination for lip make-up preparations exports from Pakistan, with a 86% share of total exports. Moreover, lip make-up preparations exports to the United States exceeded the volume sent to the second major destination, Afghanistan (X kg), more than tenfold. Malaysia (X kg) ranked third in terms of total exports with a 5% share.

From 2012 to 2022, the average annual growth rate of volume to the United States amounted to +34.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Afghanistan (-43.5% per year) and Malaysia (-6.4% per year).

In value terms, the United States ($X) remains the key foreign market for lip make-up preparations exports from Pakistan, comprising 93% of total exports. The second position in the ranking was taken by Afghanistan ($X), with a 3.8% share of total exports. It was followed by Malaysia, with a 2.6% share.

From 2012 to 2022, the average annual rate of growth in terms of value to the United States totaled +29.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Afghanistan (-41.9% per year) and Malaysia (+7.4% per year).

Export Prices by Country

In 2022, the average lip make-up preparations export price amounted to $X per ton, with an increase of 231% against the previous year. Over the period under review, the export price continues to indicate a buoyant increase. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was the United States ($X per ton), while the average price for exports to South Africa ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Malaysia (+14.8%), while the prices for the other major destinations experienced mixed trend patterns.

Lip Make-Up Preparations Imports

Imports into Pakistan

In 2022, approx. X tons of lip make-up preparations were imported into Pakistan; waning by -60% on the previous year. Overall, imports, however, enjoyed modest growth. The pace of growth was the most pronounced in 2014 with an increase of 229%. Imports peaked at X tons in 2015; however, from 2016 to 2022, imports stood at a somewhat lower figure.

In value terms, lip make-up preparations imports fell notably to $X in 2022. In general, imports, however, continue to indicate a remarkable increase. The pace of growth was the most pronounced in 2014 with an increase of 159% against the previous year. Over the period under review, imports reached the peak figure at $X in 2021, and then reduced sharply in the following year.

Imports by Country

In 2022, China (X tons) constituted the largest supplier of lip make-up preparations to Pakistan, with a 54% share of total imports. Moreover, lip make-up preparations imports from China exceeded the figures recorded by the second-largest supplier, the United Arab Emirates (X tons), threefold. Turkey (X tons) ranked third in terms of total imports with a 7.5% share.

From 2012 to 2022, the average annual growth rate of volume from China was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: the United Arab Emirates (+4.4% per year) and Turkey (+15.7% per year).

In value terms, China ($X) constituted the largest supplier of lip make-up preparations to Pakistan, comprising 53% of total imports. The second position in the ranking was taken by the United Arab Emirates ($X), with a 26% share of total imports. It was followed by Turkey, with a 5.4% share.

From 2012 to 2022, the average annual rate of growth in terms of value from China totaled +15.8%. The remaining supplying countries recorded the following average annual rates of imports growth: the United Arab Emirates (+9.6% per year) and Turkey (+27.7% per year).

Import Prices by Country

In 2022, the average lip make-up preparations import price amounted to $X per ton, growing by 82% against the previous year. In general, the import price enjoyed strong growth. The most prominent rate of growth was recorded in 2016 when the average import price increased by 87%. The import price peaked in 2022 and is expected to retain growth in years to come.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the United Arab Emirates ($X per ton), while the price for France ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (+16.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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