Pakistan: Microwave Oven Market 2024

Microwave Oven Market Size in Pakistan

The Pakistani microwave oven market declined to $X in 2022, dropping by -12.4% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption, however, continues to indicate a deep slump. As a result, consumption attained the peak level of $X. From 2017 to 2022, the growth of the market failed to regain momentum.

Microwave Oven Exports

Exports from Pakistan

After three years of growth, overseas shipments of microwave ovens decreased by -15.5% to X units in 2022. Over the period under review, exports, however, enjoyed a significant increase. The pace of growth was the most pronounced in 2013 with an increase of 2,916% against the previous year. Over the period under review, the exports hit record highs at X units in 2021, and then shrank sharply in the following year.

In value terms, microwave oven exports declined to $X in 2022. In general, exports, however, showed significant growth. The growth pace was the most rapid in 2013 when exports increased by 2,155%. Over the period under review, the exports reached the maximum at $X in 2021, and then dropped in the following year.

Exports by Country

Bangladesh (X units) was the main destination for microwave oven exports from Pakistan, with a 91% share of total exports. Moreover, microwave oven exports to Bangladesh exceeded the volume sent to the second major destination, Afghanistan (X units), more than tenfold.

From 2012 to 2022, the average annual growth rate of volume to Bangladesh stood at +115.5%.

In value terms, Bangladesh ($X) remains the key foreign market for microwave ovens exports from Pakistan, comprising 71% of total exports. The second position in the ranking was taken by Afghanistan ($X), with a 5.2% share of total exports.

From 2012 to 2022, the average annual growth rate of value to Bangladesh totaled +97.4%.

Export Prices by Country

The average microwave oven export price stood at $X per unit in 2022, rising by 9.4% against the previous year. Overall, the export price, however, showed a noticeable downturn. The most prominent rate of growth was recorded in 2019 when the average export price increased by 15% against the previous year. Over the period under review, the average export prices attained the peak figure at $X per unit in 2012; however, from 2013 to 2022, the export prices failed to regain momentum.

Average prices varied noticeably for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was Afghanistan ($X per unit), while the average price for exports to Bangladesh totaled $X per unit.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Afghanistan (-5.0%).

Microwave Oven Imports

Imports into Pakistan

In 2022, overseas purchases of microwave ovens increased by 1.8% to X units, rising for the second consecutive year after four years of decline. Over the period under review, imports, however, saw a abrupt descent. The pace of growth was the most pronounced in 2016 when imports increased by 117% against the previous year. As a result, imports attained the peak of X units. From 2017 to 2022, the growth of imports remained at a lower figure.

In value terms, microwave oven imports reduced remarkably to $X in 2022. Overall, imports, however, showed a deep reduction. The pace of growth was the most pronounced in 2016 with an increase of 78% against the previous year. As a result, imports reached the peak of $X. From 2017 to 2022, the growth of imports remained at a somewhat lower figure.

Imports by Country

In 2022, China (X units) constituted the largest microwave oven supplier to Pakistan, with a 89% share of total imports. Moreover, microwave oven imports from China exceeded the figures recorded by the second-largest supplier, Italy (X units), more than tenfold.

From 2012 to 2022, the average annual growth rate of volume from China stood at -10.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (+0.8% per year) and the United Arab Emirates (+2.5% per year).

In value terms, China ($X) constituted the largest supplier of microwave ovens to Pakistan, comprising 86% of total imports. The second position in the ranking was taken by Italy ($X), with a 6.3% share of total imports.

From 2012 to 2022, the average annual rate of growth in terms of value from China stood at -6.7%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (+2.7% per year) and the United Arab Emirates (+7.8% per year).

Import Prices by Country

The average microwave oven import price stood at $X per unit in 2022, which is down by -20.8% against the previous year. Over the period under review, import price indicated a noticeable expansion from 2012 to 2022: its price increased at an average annual rate of +4.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2013 an increase of 34% against the previous year. Over the period under review, average import prices hit record highs at $X per unit in 2021, and then fell sharply in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the United Arab Emirates ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+5.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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