Pakistan: Potato Chips Market 2024

Potato Chips Market Size in Pakistan

The Pakistani potato chips market reached $X in 2022, picking up by 4.2% against the previous year. In general, consumption showed a relatively flat trend pattern. Over the period under review, the market hit record highs at $X in 2017; however, from 2018 to 2022, consumption failed to regain momentum.

Potato Chips Production in Pakistan

In value terms, potato chips production amounted to $X in 2022 estimated in export price. Over the period under review, production saw a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 when the production volume increased by 20% against the previous year. Over the period under review, production reached the maximum level at $X in 2017; however, from 2018 to 2022, production stood at a somewhat lower figure.

Potato Chips Exports

Exports from Pakistan

In 2022, shipments abroad of potato chips increased by 27% to X tons, rising for the seventh consecutive year after three years of decline. In general, exports posted a notable increase. The pace of growth appeared the most rapid in 2020 when exports increased by 118% against the previous year. Over the period under review, the exports attained the maximum in 2022 and are likely to continue growth in the near future.

In value terms, potato chips exports soared to $X in 2022. Over the period under review, exports, however, continue to indicate a pronounced setback. The most prominent rate of growth was recorded in 2020 when exports increased by 61% against the previous year. The exports peaked at $X in 2012; however, from 2013 to 2022, the exports stood at a somewhat lower figure.

Exports by Country

Afghanistan (X tons) was the main destination for potato chips exports from Pakistan, with a 84% share of total exports. Moreover, potato chips exports to Afghanistan exceeded the volume sent to the second major destination, the UK (X tons), more than tenfold. The third position in this ranking was held by Angola (X tons), with a 2.3% share.

From 2012 to 2022, the average annual growth rate of volume to Afghanistan amounted to +5.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: the UK (+64.1% per year) and Angola (-10.4% per year).

In value terms, Afghanistan ($X) remains the key foreign market for potato chips exports from Pakistan, comprising 64% of total exports. The second position in the ranking was held by the UK ($X), with a 10% share of total exports. It was followed by Angola, with an 8% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Afghanistan amounted to -6.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: the UK (+60.2% per year) and Angola (-9.7% per year).

Export Prices by Country

In 2022, the average potato chips export price amounted to $X per ton, remaining stable against the previous year. In general, the export price saw a deep downturn. The most prominent rate of growth was recorded in 2015 when the average export price increased by 6.9%. The export price peaked at $X per ton in 2016; however, from 2017 to 2022, the export prices failed to regain momentum.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was Angola ($X per ton), while the average price for exports to Madagascar ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Madagascar (+7.1%), while the prices for the other major destinations experienced more modest paces of growth.

Potato Chips Imports

Imports into Pakistan

After four years of decline, purchases abroad of potato chips increased by 39% to X tons in 2022. Overall, imports, however, showed a abrupt setback. The pace of growth was the most pronounced in 2014 with an increase of 46% against the previous year. Imports peaked at X tons in 2017; however, from 2018 to 2022, imports remained at a lower figure.

In value terms, potato chips imports expanded sharply to $X in 2022. In general, imports, however, saw a deep slump. The pace of growth was the most pronounced in 2014 when imports increased by 58%. Over the period under review, imports attained the maximum at $X in 2017; however, from 2018 to 2022, imports remained at a lower figure.

Imports by Country

The UK (X tons), Singapore (X tons) and Germany (X tons) were the main suppliers of potato chips imports to Pakistan, with a combined 61% share of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by the UK (with a CAGR of +33.0%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the UK ($X), Singapore ($X) and the United States ($X) constituted the largest potato chips suppliers to Pakistan, together accounting for 78% of total imports.

The UK, with a CAGR of +37.0%, saw the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average potato chips import price stood at $X per ton in 2022, waning by -20% against the previous year. Over the last decade, it increased at an average annual rate of +1.5%. The most prominent rate of growth was recorded in 2021 an increase of 45%. As a result, import price reached the peak level of $X per ton, and then fell significantly in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the United States ($X per ton), while the price for Germany ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United States (+8.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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