Pakistan: Market for Preparations For Permanent Waving Or Straightening Of Hair 2024

Market Size for Preparations For Permanent Waving Or Straightening Of Hair in Pakistan

The Pakistani market for preparations for permanent waving or straightening of hair was finally on the rise to reach $X in 2021, after two years of decline. Over the period under review, consumption saw a buoyant expansion. Hair waving or straightening preparations consumption peaked at $X in 2018; however, from 2019 to 2021, consumption failed to regain momentum.

Exports of Preparations For Permanent Waving Or Straightening Of Hair

Exports from Pakistan

In 2021, overseas shipments of preparations for permanent waving or straightening of hair increased by 193% to X tons for the first time since 2018, thus ending a two-year declining trend. In general, exports saw a strong increase. The most prominent rate of growth was recorded in 2014 when exports increased by 747%. The exports peaked at X tons in 2015; however, from 2016 to 2021, the exports failed to regain momentum.

In value terms, hair waving or straightening preparations exports surged to $X in 2021. Overall, exports enjoyed a strong increase. The most prominent rate of growth was recorded in 2014 when exports increased by 877% against the previous year. Over the period under review, the exports reached the peak figure at $X in 2017; however, from 2018 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

The United Arab Emirates (X tons) was the main destination for hair waving or straightening preparations exports from Pakistan, with a 73% share of total exports. Moreover, hair waving or straightening preparations exports to the United Arab Emirates exceeded the volume sent to the second major destination, Canada (X kg), fivefold. South Africa (X kg) ranked third in terms of total exports with a 9.8% share.

From 2012 to 2021, the average annual growth rate of volume to the United Arab Emirates stood at -14.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Canada (+43.8% per year) and South Africa (+75.0% per year).

In value terms, the largest markets for hair waving or straightening preparations exported from Pakistan were the United Arab Emirates ($X), Canada ($X) and South Africa ($X), with a combined 97% share of total exports.

South Africa, with a CAGR of +91.5%, recorded the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced mixed trend patterns.

Export Prices by Country

In 2021, the average export price for preparations for permanent waving or straightening of hair amounted to $X per ton, with a decrease of -29.2% against the previous year. Overall, the export price saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2017 when the average export price increased by 86% against the previous year. Over the period under review, the average export prices reached the peak figure at $X per ton in 2019; however, from 2020 to 2021, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major external markets. In 2021, the country with the highest price was Canada ($X per ton), while the average price for exports to the United Arab Emirates ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to South Africa (+4.8%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Preparations For Permanent Waving Or Straightening Of Hair

Imports into Pakistan

After two years of decline, purchases abroad of preparations for permanent waving or straightening of hair increased by 28% to X tons in 2021. Overall, imports enjoyed a strong expansion. The pace of growth was the most pronounced in 2014 when imports increased by 133%. Over the period under review, imports reached the maximum at X tons in 2018; however, from 2019 to 2021, imports failed to regain momentum.

In value terms, hair waving or straightening preparations imports contracted to $X in 2021. In general, imports posted a resilient expansion. The pace of growth appeared the most rapid in 2014 when imports increased by 91% against the previous year. Imports peaked at $X in 2018; however, from 2019 to 2021, imports remained at a lower figure.

Imports by Country

In 2021, China (X tons) constituted the largest hair waving or straightening preparations supplier to Pakistan, with a 60% share of total imports. Moreover, hair waving or straightening preparations imports from China exceeded the figures recorded by the second-largest supplier, the UK (X tons), threefold. The United Arab Emirates (X tons) ranked third in terms of total imports with a 5.6% share.

From 2012 to 2021, the average annual growth rate of volume from China stood at +43.3%. The remaining supplying countries recorded the following average annual rates of imports growth: the UK (+24.0% per year) and the United Arab Emirates (+16.9% per year).

In value terms, China ($X) constituted the largest supplier of preparations for permanent waving or straightening of hair to Pakistan, comprising 53% of total imports. The second position in the ranking was taken by Italy ($X), with a 12% share of total imports. It was followed by the UK, with an 8.7% share.

From 2012 to 2021, the average annual growth rate of value from China amounted to +38.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (+40.3% per year) and the UK (+7.4% per year).

Import Prices by Country

In 2021, the average import price for preparations for permanent waving or straightening of hair amounted to $X per ton, with a decrease of -23.5% against the previous year. In general, the import price showed a perceptible contraction. The most prominent rate of growth was recorded in 2020 when the average import price increased by 51%. The import price peaked at $X per ton in 2012; however, from 2013 to 2021, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was Italy ($X per ton), while the price for the UK ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Netherlands (+4.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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