Pakistan: Market for Rusks, Toasted Bread and Similar Toasted Products 2024

Market Size for Rusks, Toasted Bread and Similar Toasted Products in Pakistan

In 2021, the Pakistani rusks and toasted bread market decreased by -11.2% to $X for the first time since 2016, thus ending a four-year rising trend. Overall, consumption, however, posted a remarkable increase. As a result, consumption reached the peak level of $X, and then fell in the following year.

Production of Rusks, Toasted Bread and Similar Toasted Products in Pakistan

In value terms, rusks and toasted bread production fell to $X in 2021 estimated in export price. Overall, production, however, posted a strong expansion. The growth pace was the most rapid in 2020 with an increase of 32%. As a result, production attained the peak level of $X, and then contracted in the following year.

Exports of Rusks, Toasted Bread and Similar Toasted Products

Exports from Pakistan

For the third consecutive year, Pakistan recorded growth in overseas shipments of rusks, toasted bread and similar toasted products, which increased by 22% to X tons in 2021. Overall, exports enjoyed a strong increase. The growth pace was the most rapid in 2019 with an increase of 65%. Over the period under review, the exports attained the peak figure in 2021 and are expected to retain growth in the near future.

In value terms, rusks and toasted bread exports soared to $X in 2021. Over the period under review, exports posted a remarkable increase. The growth pace was the most rapid in 2020 when exports increased by 73% against the previous year. The exports peaked in 2021 and are likely to continue growth in years to come.

Exports by Country

The UK (X tons), Australia (X tons) and the United States (X tons) were the main destinations of rusks and toasted bread exports from Pakistan, with a combined 78% share of total exports. These countries were followed by Hong Kong SAR, Canada, Japan and the United Arab Emirates, which together accounted for a further 17%.

From 2012 to 2021, the biggest increases were recorded for Japan (with a CAGR of +32.2%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Australia ($X), the UK ($X) and the United States ($X) were the largest markets for rusks and toasted bread exported from Pakistan worldwide, together accounting for 75% of total exports. Hong Kong SAR, Canada, Japan and the United Arab Emirates lagged somewhat behind, together comprising a further 19%.

In terms of the main countries of destination, Hong Kong SAR, with a CAGR of +36.9%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average rusks and toasted bread export price stood at $X per ton in 2021, approximately reflecting the previous year. Over the last nine years, it increased at an average annual rate of +1.5%. The most prominent rate of growth was recorded in 2016 when the average export price increased by 23% against the previous year. Over the period under review, the average export prices reached the peak figure at $X per ton in 2020, and then reduced slightly in the following year.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Canada ($X per ton), while the average price for exports to the UK ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the United Arab Emirates (+6.3%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Rusks, Toasted Bread and Similar Toasted Products

Imports into Pakistan

In 2021, imports of rusks, toasted bread and similar toasted products into Pakistan skyrocketed to X tons, surging by 143% on 2020. Overall, imports continue to indicate a prominent expansion. As a result, imports reached the peak and are likely to continue growth in the immediate term.

In value terms, rusks and toasted bread imports surged to $X in 2021. Over the period under review, imports, however, saw a pronounced shrinkage. The pace of growth appeared the most rapid in 2015 when imports increased by 64% against the previous year. Over the period under review, imports hit record highs at $X in 2013; however, from 2014 to 2021, imports stood at a somewhat lower figure.

Imports by Country

In 2021, Malaysia (X tons) constituted the largest rusks and toasted bread supplier to Pakistan, accounting for a 71% share of total imports. Moreover, rusks and toasted bread imports from Malaysia exceeded the figures recorded by the second-largest supplier, Thailand (X tons), fourfold. The Netherlands (X tons) ranked third in terms of total imports with a 2.6% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Malaysia amounted to +54.8%. The remaining supplying countries recorded the following average annual rates of imports growth: Thailand (+40.3% per year) and the Netherlands (+117.3% per year).

In value terms, the largest rusks and toasted bread suppliers to Pakistan were Malaysia ($X), Thailand ($X) and the Netherlands ($X), together comprising 82% of total imports.

Among the main suppliers, the Netherlands, with a CAGR of +86.9%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average rusks and toasted bread import price amounted to $X per ton, dropping by -45.9% against the previous year. In general, the import price recorded a abrupt shrinkage. The growth pace was the most rapid in 2015 when the average import price increased by 47% against the previous year. Over the period under review, average import prices hit record highs at $X per ton in 2017; however, from 2018 to 2021, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the UK ($X per ton), while the price for Malaysia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Germany (+1.6%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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