Pakistan: Tomato Ketchup Market 2024

Tomato Ketchup Market Size in Pakistan

The Pakistani tomato ketchup market reduced to $X in 2022, falling by -2.3% against the previous year. Over the period under review, consumption recorded a relatively flat trend pattern. Tomato ketchup consumption peaked at $X in 2018; however, from 2019 to 2022, consumption stood at a somewhat lower figure.

Tomato Ketchup Production in Pakistan

In value terms, tomato ketchup production shrank modestly to $X in 2022 estimated in export price. Over the period under review, production recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2017 with an increase of 23% against the previous year. Tomato ketchup production peaked at $X in 2018; however, from 2019 to 2022, production failed to regain momentum.

Tomato Ketchup Exports

Exports from Pakistan

In 2022, overseas shipments of tomato ketchup and tomato sauces decreased by -2.7% to X tons, falling for the second year in a row after two years of growth. Overall, exports, however, showed a resilient expansion. The growth pace was the most rapid in 2013 with an increase of 207%. Over the period under review, the exports attained the peak figure at X tons in 2020; however, from 2021 to 2022, the exports remained at a lower figure.

In value terms, tomato ketchup exports declined slightly to $X in 2022. In general, exports, however, recorded strong growth. The growth pace was the most rapid in 2013 with an increase of 111% against the previous year. Over the period under review, the exports hit record highs at $X in 2020; however, from 2021 to 2022, the exports failed to regain momentum.

Exports by Country

Afghanistan (X tons) was the main destination for tomato ketchup exports from Pakistan, with a 40% share of total exports. Moreover, tomato ketchup exports to Afghanistan exceeded the volume sent to the second major destination, Canada (X tons), twofold. The United States (X tons) ranked third in terms of total exports with an 11% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Afghanistan amounted to +30.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Canada (+25.1% per year) and the United States (+107.3% per year).

In value terms, Afghanistan ($X), Canada ($X) and the United States ($X) were the largest markets for tomato ketchup exported from Pakistan worldwide, together comprising 66% of total exports.

In terms of the main countries of destination, the United States, with a CAGR of +103.2%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average tomato ketchup export price stood at $X per ton in 2022, leveling off at the previous year. Over the period under review, the export price, however, saw a perceptible descent. The pace of growth appeared the most rapid in 2016 when the average export price increased by 26% against the previous year. Over the period under review, the average export prices hit record highs at $X per ton in 2012; however, from 2013 to 2022, the export prices failed to regain momentum.

There were significant differences in the average prices for the major export markets. In 2022, amid the top suppliers, the country with the highest price was Saudi Arabia ($X per ton), while the average price for exports to the United Arab Emirates ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Italy (+4.0%), while the prices for the other major destinations experienced more modest paces of growth.

Tomato Ketchup Imports

Imports into Pakistan

In 2022, the amount of tomato ketchup and tomato sauces imported into Pakistan reduced notably to X tons, shrinking by -27.6% against the year before. Over the period under review, imports continue to indicate a perceptible decline. The most prominent rate of growth was recorded in 2021 with an increase of 91%. Over the period under review, imports hit record highs at X tons in 2016; however, from 2017 to 2022, imports stood at a somewhat lower figure.

In value terms, tomato ketchup imports shrank rapidly to $X in 2022. In general, imports recorded a perceptible contraction. The pace of growth was the most pronounced in 2015 when imports increased by 97% against the previous year. Imports peaked at $X in 2016; however, from 2017 to 2022, imports remained at a lower figure.

Imports by Country

In 2022, the United Arab Emirates (X tons) constituted the largest tomato ketchup supplier to Pakistan, with a 63% share of total imports. Moreover, tomato ketchup imports from the United Arab Emirates exceeded the figures recorded by the second-largest supplier, Egypt (X tons), twofold.

From 2012 to 2022, the average annual rate of growth in terms of volume from the United Arab Emirates was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Egypt (-6.1% per year) and the United States (-4.4% per year).

In value terms, the largest tomato ketchup suppliers to Pakistan were the United Arab Emirates ($X), Egypt ($X) and the United States ($X), together accounting for 98% of total imports.

In terms of the main suppliers, the United Arab Emirates, with a CAGR of +2.4%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced a decline.

Import Prices by Country

The average tomato ketchup import price stood at $X per ton in 2022, picking up by 11% against the previous year. In general, import price indicated a temperate expansion from 2012 to 2022: its price increased at an average annual rate of +2.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, tomato ketchup import price decreased by -9.2% against 2020 indices. The growth pace was the most rapid in 2020 an increase of 33%. The import price peaked at $X per ton in 2016; however, from 2017 to 2022, import prices remained at a lower figure.

Average prices varied somewhat amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Egypt ($X per ton), while the price for the United States ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+2.8%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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