Pakistan: Toothpaste Market 2025

Toothpaste Market Size in Pakistan

In 2021, the Pakistani toothpaste market was finally on the rise to reach $X after three years of decline. In general, consumption saw a relatively flat trend pattern. Toothpaste consumption peaked at $X in 2017; however, from 2018 to 2021, consumption stood at a somewhat lower figure.

Toothpaste Exports

Exports from Pakistan

In 2021, the amount of toothpaste, denture cleaners and other dentifrices exported from Pakistan dropped slightly to X tons, which is down by -3% compared with 2020. Over the period under review, exports, however, showed a perceptible increase. The growth pace was the most rapid in 2020 with an increase of 148% against the previous year. As a result, the exports attained the peak of X tons, and then shrank modestly in the following year.

In value terms, toothpaste exports dropped significantly to $X in 2021. In general, exports saw a noticeable decrease. The pace of growth appeared the most rapid in 2020 when exports increased by 145%. As a result, the exports reached the peak of $X, and then fell notably in the following year.

Exports by Country

Qatar (X tons), the United Arab Emirates (X tons) and Vietnam (X tons) were the main destinations of toothpaste exports from Pakistan, with a combined 57% share of total exports.

From 2012 to 2021, the biggest increases were recorded for Vietnam (with a CAGR of +130.7%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the United Arab Emirates ($X), Qatar ($X) and Afghanistan ($X) were the largest markets for toothpaste exported from Pakistan worldwide, with a combined 69% share of total exports. These countries were followed by Somalia, Saudi Arabia, Rwanda and Vietnam, which together accounted for a further 16%.

Rwanda, with a CAGR of +30.1%, saw the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average toothpaste export price amounted to $X per ton, shrinking by -28.3% against the previous year. Overall, the export price recorded a drastic downturn. The growth pace was the most rapid in 2013 an increase of 26%. The export price peaked at $X per ton in 2014; however, from 2015 to 2021, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major external markets. In 2021, the country with the highest price was the United Arab Emirates ($X per ton), while the average price for exports to Vietnam ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Somalia (+2.6%), while the prices for the other major destinations experienced mixed trend patterns.

Toothpaste Imports

Imports into Pakistan

In 2021, purchases abroad of toothpaste, denture cleaners and other dentifrices was finally on the rise to reach X tons for the first time since 2017, thus ending a three-year declining trend. Overall, imports, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 with an increase of 82% against the previous year. Over the period under review, imports reached the maximum at X tons in 2017; however, from 2018 to 2021, imports stood at a somewhat lower figure.

In value terms, toothpaste imports reduced slightly to $X in 2021. In general, imports recorded a noticeable expansion. The pace of growth was the most pronounced in 2014 with an increase of 50% against the previous year. Over the period under review, imports hit record highs at $X in 2017; however, from 2018 to 2021, imports failed to regain momentum.

Imports by Country

In 2021, the United Arab Emirates (X tons) constituted the largest supplier of toothpaste to Pakistan, with a 49% share of total imports. Moreover, toothpaste imports from the United Arab Emirates exceeded the figures recorded by the second-largest supplier, Slovakia (X tons), threefold. Indonesia (X tons) ranked third in terms of total imports with a 10% share.

From 2012 to 2021, the average annual growth rate of volume from the United Arab Emirates amounted to +33.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Slovakia (+15.1% per year) and Indonesia (-14.1% per year).

In value terms, the United Arab Emirates ($X) constituted the largest supplier of toothpaste, denture cleaners and other dentifrices to Pakistan, comprising 61% of total imports. The second position in the ranking was taken by Slovakia ($X), with a 14% share of total imports. It was followed by China, with a 7.3% share.

From 2012 to 2021, the average annual rate of growth in terms of value from the United Arab Emirates amounted to +31.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Slovakia (+8.3% per year) and China (-3.3% per year).

Import Prices by Country

The average toothpaste import price stood at $X per ton in 2021, falling by -23.8% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +3.0%. The most prominent rate of growth was recorded in 2020 when the average import price increased by 43% against the previous year. As a result, import price attained the peak level of $X per ton, and then shrank markedly in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was the United Arab Emirates ($X per ton), while the price for Indonesia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+5.6%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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