Pakistan: Sportswear Market 2024

Sportswear Market Size in Pakistan

In 2021, the Pakistani sportswear market decreased by -10.1% to $X for the first time since 2017, thus ending a three-year rising trend. Overall, consumption, however, saw slight growth. As a result, consumption attained the peak level of $X, and then shrank in the following year.

Sportswear Production in Pakistan

In value terms, sportswear production shrank to $X in 2021 estimated in export price. The total output value increased at an average annual rate of +1.3% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2020 when the production volume increased by 27% against the previous year. As a result, production reached the peak level of $X, and then contracted in the following year.

Sportswear Exports

Exports from Pakistan

In 2021, overseas shipments of track suits, ski suits and swimwear increased by 8% to X units, rising for the fifth consecutive year after four years of decline. Over the period under review, exports posted a mild increase. The pace of growth was the most pronounced in 2018 with an increase of 54% against the previous year. Over the period under review, the exports attained the peak figure in 2021 and are expected to retain growth in the immediate term.

In value terms, sportswear exports surged to $X in 2021. Overall, exports enjoyed a strong expansion. The most prominent rate of growth was recorded in 2018 when exports increased by 42%. Over the period under review, the exports reached the maximum in 2021 and are expected to retain growth in the immediate term.

Exports by Country

The UK (X units) was the main destination for sportswear exports from Pakistan, accounting for a 56% share of total exports. Moreover, sportswear exports to the UK exceeded the volume sent to the second major destination, the United States (X units), fivefold. Germany (X units) ranked third in terms of total exports with a 4.6% share.

From 2012 to 2021, the average annual growth rate of volume to the UK totaled +21.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (-6.7% per year) and Germany (-10.0% per year).

In value terms, the UK ($X) remains the key foreign market for track suits, ski suits and swimwear exports from Pakistan, comprising 53% of total exports. The second position in the ranking was held by the United States ($X), with a 12% share of total exports. It was followed by Australia, with a 5.4% share.

From 2012 to 2021, the average annual growth rate of value to the UK totaled +24.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+0.4% per year) and Australia (+10.8% per year).

Export Prices by Country

In 2021, the average sportswear export price amounted to $X per unit, increasing by 21% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +4.5%. The most prominent rate of growth was recorded in 2020 when the average export price increased by 33%. Over the period under review, the average export prices attained the maximum in 2021 and is expected to retain growth in years to come.

Prices varied noticeably country of destination: the country with the highest price was Australia ($X per unit), while the average price for exports to Spain ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Australia (+9.2%), while the prices for the other major destinations experienced more modest paces of growth.

Sportswear Imports

Imports into Pakistan

In 2021, sportswear imports into Pakistan contracted dramatically to X units, waning by -27.2% compared with 2020 figures. In general, imports, however, enjoyed a resilient expansion. The most prominent rate of growth was recorded in 2014 with an increase of 169%. Over the period under review, imports reached the maximum at X units in 2020, and then dropped markedly in the following year.

In value terms, sportswear imports declined rapidly to $X in 2021. Over the period under review, imports, however, showed a prominent expansion. The most prominent rate of growth was recorded in 2017 when imports increased by 73% against the previous year. Imports peaked at $X in 2020, and then contracted sharply in the following year.

Imports by Country

In 2021, China (X units) constituted the largest sportswear supplier to Pakistan, with a 56% share of total imports. Moreover, sportswear imports from China exceeded the figures recorded by the second-largest supplier, the United Arab Emirates (X units), fivefold. Bangladesh (X units) ranked third in terms of total imports with a 9.3% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from China totaled +10.4%. The remaining supplying countries recorded the following average annual rates of imports growth: the United Arab Emirates (+15.1% per year) and Bangladesh (+36.5% per year).

In value terms, the United Arab Emirates ($X), China ($X) and Cambodia ($X) constituted the largest sportswear suppliers to Pakistan, with a combined 83% share of total imports.

In terms of the main suppliers, Cambodia, with a CAGR of +77.1%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average sportswear import price stood at $X per unit in 2021, surging by 17% against the previous year. Overall, the import price, however, saw a slight slump. The pace of growth appeared the most rapid in 2013 an increase of 69%. As a result, import price attained the peak level of $X per unit. From 2014 to 2021, the average import prices remained at a somewhat lower figure.

Prices varied noticeably country of origin: the country with the highest price was the United Arab Emirates ($X per unit), while the price for Indonesia ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the United Arab Emirates (+8.2%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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