Philippines: Book And Brochure Market 2025

Book And Brochure Market Size in the Philippines

The Philippine book and brochure market rose significantly to $X in 2022, with an increase of 13% against the previous year. The market value increased at an average annual rate of +2.0% from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. Over the period under review, the market reached the maximum level at $X in 2020; however, from 2021 to 2022, consumption remained at a lower figure.

Book And Brochure Production in the Philippines

In value terms, book and brochure production rose significantly to $X in 2022 estimated in export price. Over the period under review, the total production indicated a tangible increase from 2012 to 2022: its value increased at an average annual rate of +4.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production decreased by -9.1% against 2020 indices. The most prominent rate of growth was recorded in 2020 with an increase of 57% against the previous year. As a result, production attained the peak level of $X. From 2021 to 2022, production growth failed to regain momentum.

Book And Brochure Exports

Exports from the Philippines

In 2022, overseas shipments of books, brochures and similar printed matter decreased by -54.7% to X units, falling for the fourth year in a row after two years of growth. Overall, exports recorded a deep reduction. The most prominent rate of growth was recorded in 2017 when exports increased by 101% against the previous year. The exports peaked at X units in 2018; however, from 2019 to 2022, the exports failed to regain momentum.

In value terms, book and brochure exports declined rapidly to $X in 2022. In general, exports recorded a deep reduction. The most prominent rate of growth was recorded in 2019 with an increase of 37%. Over the period under review, the exports reached the maximum at $X in 2015; however, from 2016 to 2022, the exports remained at a lower figure.

Exports by Country

Qatar (X units), Saudi Arabia (X units) and the United States (X units) were the main destinations of book and brochure exports from the Philippines, with a combined 53% share of total exports. Malaysia, the United Arab Emirates, Japan, Bahrain, Kuwait and Hong Kong SAR lagged somewhat behind, together comprising a further 33%.

From 2012 to 2022, the biggest increases were recorded for Bahrain (with a CAGR of +30.3%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for book and brochure exported from the Philippines were Qatar ($X), Saudi Arabia ($X) and the United States ($X), together accounting for 53% of total exports. Malaysia, the United Arab Emirates, Japan, Bahrain, Kuwait and Hong Kong SAR lagged somewhat behind, together accounting for a further 33%.

Bahrain, with a CAGR of +38.8%, recorded the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average book and brochure export price stood at $X per unit in 2022, dropping by -13.1% against the previous year. Overall, the export price, however, continues to indicate measured growth. The pace of growth was the most pronounced in 2019 an increase of 78% against the previous year. The export price peaked at $X per unit in 2021, and then fell in the following year.

Average prices varied noticeably for the major export markets. In 2022, amid the top suppliers, the highest price was recorded for prices to the United States ($X per unit) and Malaysia ($X per unit), while the average price for exports to Hong Kong SAR ($X per unit) and Japan ($X per unit) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Japan (+9.7%), while the prices for the other major destinations experienced more modest paces of growth.

Book And Brochure Imports

Imports into the Philippines

After four years of decline, supplies from abroad of books, brochures and similar printed matter increased by 43% to X units in 2022. In general, imports, however, showed a abrupt decrease. Imports peaked at X units in 2013; however, from 2014 to 2022, imports failed to regain momentum.

In value terms, book and brochure imports soared to $X in 2022. Over the period under review, imports, however, recorded a abrupt decline. The pace of growth was the most pronounced in 2013 with an increase of 53% against the previous year. As a result, imports reached the peak of $X. From 2014 to 2022, the growth of imports failed to regain momentum.

Imports by Country

In 2022, the United States (X units) constituted the largest book and brochure supplier to the Philippines, with a 56% share of total imports. Moreover, book and brochure imports from the United States exceeded the figures recorded by the second-largest supplier, China (X units), fivefold. The UK (X units) ranked third in terms of total imports with a 10% share.

From 2012 to 2022, the average annual growth rate of volume from the United States amounted to -5.4%. The remaining supplying countries recorded the following average annual rates of imports growth: China (-3.8% per year) and the UK (-0.0% per year).

In value terms, the United States ($X) constituted the largest supplier of books, brochures and similar printed matter to the Philippines, comprising 49% of total imports. The second position in the ranking was taken by Singapore ($X), with a 12% share of total imports. It was followed by China, with a 10% share.

From 2012 to 2022, the average annual growth rate of value from the United States totaled -5.4%. The remaining supplying countries recorded the following average annual rates of imports growth: Singapore (-8.3% per year) and China (+4.3% per year).

Import Prices by Country

In 2022, the average book and brochure import price amounted to $X per unit, leveling off at the previous year. Over the last decade, it increased at an average annual rate of +2.3%. The most prominent rate of growth was recorded in 2013 when the average import price increased by 18%. Over the period under review, average import prices reached the peak figure at $X per unit in 2021, and then contracted slightly in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Singapore ($X per unit), while the price for Indonesia ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Indonesia (+10.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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