Philippines: Illuminated Sign Market 2025

Illuminated Sign Market Size in the Philippines

The Philippine illuminated sign market surged to $X in 2021, increasing by 41% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, consumption posted a buoyant increase. Over the period under review, the market reached the maximum level at $X in 2017; however, from 2018 to 2021, consumption remained at a lower figure.

Illuminated Sign Exports

Exports from the Philippines

Illuminated sign exports from the Philippines shrank notably to X tons in 2021, with a decrease of -64% on the year before. In general, exports saw a significant contraction. The pace of growth was the most pronounced in 2019 with an increase of 61%. Over the period under review, the exports hit record highs at X tons in 2014; however, from 2015 to 2021, the exports stood at a somewhat lower figure.

In value terms, illuminated sign exports declined significantly to $X in 2021. Over the period under review, exports continue to indicate a dramatic slump. The most prominent rate of growth was recorded in 2016 with an increase of 50% against the previous year. Over the period under review, the exports reached the peak figure at $X in 2014; however, from 2015 to 2021, the exports remained at a lower figure.

Exports by Country

Hong Kong SAR (X tons) was the main destination for illuminated sign exports from the Philippines, with a 36% share of total exports. Moreover, illuminated sign exports to Hong Kong SAR exceeded the volume sent to the second major destination, the United States (X tons), threefold. Thailand (X tons) ranked third in terms of total exports with a 13% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Hong Kong SAR amounted to +44.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (-24.5% per year) and Thailand (-36.4% per year).

In value terms, Hong Kong SAR ($X) emerged as the key foreign market for illuminated signs and illuminated name-plates exports from the Philippines, comprising 35% of total exports. The second position in the ranking was taken by the United States ($X), with a 17% share of total exports. It was followed by Thailand, with a 15% share.

From 2012 to 2021, the average annual growth rate of value to Hong Kong SAR stood at +41.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (-6.4% per year) and Thailand (-28.5% per year).

Export Prices by Country

The average illuminated sign export price stood at $X per ton in 2021, growing by 34% against the previous year. Overall, the export price saw buoyant growth. The pace of growth was the most pronounced in 2016 when the average export price increased by 75% against the previous year. The export price peaked in 2021 and is likely to see steady growth in the immediate term.

There were significant differences in the average prices for the major foreign markets. In 2021, amid the top suppliers, the country with the highest price was the United States ($X per ton), while the average price for exports to the UK ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the United States (+23.9%), while the prices for the other major destinations experienced more modest paces of growth.

Illuminated Sign Imports

Imports into the Philippines

In 2021, supplies from abroad of illuminated signs and illuminated name-plates was finally on the rise to reach X tons after three years of decline. In general, imports posted a temperate expansion. The growth pace was the most rapid in 2016 when imports increased by 170%. Imports peaked at X tons in 2017; however, from 2018 to 2021, imports failed to regain momentum.

In value terms, illuminated sign imports surged to $X in 2021. Overall, imports recorded strong growth. The growth pace was the most rapid in 2016 with an increase of 124% against the previous year. Imports peaked in 2021 and are expected to retain growth in years to come.

Imports by Country

In 2021, China (X tons) constituted the largest illuminated sign supplier to the Philippines, accounting for a 79% share of total imports. Moreover, illuminated sign imports from China exceeded the figures recorded by the second-largest supplier, Malaysia (X tons), sevenfold. Australia (X tons) ranked third in terms of total imports with a 1.6% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from China totaled +4.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Malaysia (+54.3% per year) and Australia (-6.1% per year).

In value terms, China ($X) constituted the largest supplier of illuminated signs and illuminated name-plates to the Philippines, comprising 79% of total imports. The second position in the ranking was held by Malaysia ($X), with a 12% share of total imports. It was followed by Australia, with a 1.6% share.

From 2012 to 2021, the average annual growth rate of value from China stood at +16.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Malaysia (+64.0% per year) and Australia (-9.4% per year).

Import Prices by Country

In 2021, the average illuminated sign import price amounted to $X per ton, falling by -1.6% against the previous year. Overall, the import price, however, continues to indicate a prominent expansion. The pace of growth was the most pronounced in 2019 when the average import price increased by 97% against the previous year. Over the period under review, average import prices hit record highs at $X per ton in 2020, and then contracted slightly in the following year.

Average prices varied noticeably amongst the major supplying countries. In 2021, amid the top importers, the highest price was recorded for prices from South Korea ($X per ton) and Australia ($X per ton), while the price for China ($X per ton) and Malaysia ($X per ton) were amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+11.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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