Philippines: Market for Sanitary Towels, Tampons, Napkins and Diapers 2024

Market Size for Sanitary Towels, Tampons, Napkins and Diapers in the Philippines

The Philippine sanitary towel and diaper market expanded modestly to $X in 2021, with an increase of 4.5% against the previous year. In general, consumption recorded mild growth. The most prominent rate of growth was recorded in 2020 when the market value increased by 7.1% against the previous year. Over the period under review, the market reached the peak level at $X in 2018; however, from 2019 to 2021, consumption stood at a somewhat lower figure.

Production of Sanitary Towels, Tampons, Napkins and Diapers in the Philippines

In value terms, sanitary towel and diaper production contracted to $X in 2021 estimated in export price. Overall, production continues to indicate a noticeable setback. The pace of growth was the most pronounced in 2020 with an increase of 15%. Sanitary towel and diaper production peaked at $X in 2018; however, from 2019 to 2021, production remained at a lower figure.

Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports from the Philippines

In 2021, exports of sanitary towels, tampons, napkins and diapers from the Philippines expanded notably to X tons, picking up by 7.1% against 2020 figures. In general, exports posted a significant increase. The pace of growth was the most pronounced in 2019 when exports increased by 455%. The exports peaked in 2021 and are likely to see gradual growth in years to come.

In value terms, sanitary towel and diaper exports totaled $X in 2021. Over the period under review, exports enjoyed a significant increase. The pace of growth appeared the most rapid in 2019 with an increase of 444% against the previous year. The exports peaked in 2021 and are likely to see steady growth in years to come.

Exports by Country

South Korea (X tons) was the main destination for sanitary towel and diaper exports from the Philippines, with a 91% share of total exports. It was followed by Vietnam (X tons), with a 2% share of total exports. Singapore (X tons) ranked third in terms of total exports with a 1.7% share.

From 2017 to 2021, the average annual rate of growth in terms of volume to South Korea stood at +282.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: Vietnam (-2.4% per year) and Singapore (-31.2% per year).

In value terms, South Korea ($X) remains the key foreign market for sanitary towels, tampons, napkins and diapers exports from the Philippines, comprising 91% of total exports. The second position in the ranking was held by Malaysia ($X), with a 1.8% share of total exports. It was followed by Vietnam, with a 1.7% share.

From 2017 to 2021, the average annual growth rate of value to South Korea amounted to +287.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Malaysia (-2.9% per year) and Vietnam (+1.2% per year).

Export Prices by Country

In 2021, the average sanitary towel and diaper export price amounted to $X per ton, increasing by 2.9% against the previous year. Over the period from 2017 to 2021, it increased at an average annual rate of +3.7%. The growth pace was the most rapid in 2018 an increase of 16%. The export price peaked in 2021 and is expected to retain growth in years to come.

Average prices varied somewhat for the major overseas markets. In 2021, amid the top suppliers, the countries with the highest prices were Malaysia ($X per ton) and Sri Lanka ($X per ton), while the average price for exports to Singapore ($X per ton) and Vietnam ($X per ton) were amongst the lowest.

From 2017 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Indonesia (+5.1%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports into the Philippines

Sanitary towel and diaper imports into the Philippines soared to X tons in 2021, rising by 16% against 2020. The total import volume increased at an average annual rate of +4.7% over the period from 2017 to 2021; the trend pattern remained relatively stable, with only minor fluctuations being observed in certain years. As a result, imports reached the peak and are likely to continue growth in the immediate term.

In value terms, sanitary towel and diaper imports expanded sharply to $X in 2021. The total import value increased at an average annual rate of +9.9% over the period from 2017 to 2021; the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2019 when imports increased by 19%. Imports peaked in 2021 and are likely to see steady growth in the immediate term.

Imports by Country

In 2021, China (X tons) constituted the largest supplier of sanitary towel and diaper to the Philippines, with a 89% share of total imports. Moreover, sanitary towel and diaper imports from China exceeded the figures recorded by the second-largest supplier, Thailand (X tons), more than tenfold. Malaysia (X tons) ranked third in terms of total imports with a 1.9% share.

From 2017 to 2021, the average annual growth rate of volume from China stood at +8.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Thailand (-6.6% per year) and Malaysia (+15.4% per year).

In value terms, China ($X) constituted the largest supplier of sanitary towels, tampons, napkins and diapers to the Philippines, comprising 85% of total imports. The second position in the ranking was held by Thailand ($X), with an 8% share of total imports. It was followed by Singapore, with a 2.2% share.

From 2017 to 2021, the average annual growth rate of value from China stood at +15.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Thailand (+3.5% per year) and Singapore (-16.8% per year).

Import Prices by Country

The average sanitary towel and diaper import price stood at $X per ton in 2021, reducing by -4.4% against the previous year. Over the last four-year period, it increased at an average annual rate of +4.9%. The growth pace was the most rapid in 2018 when the average import price increased by 20%. Over the period under review, average import prices attained the peak figure at $X per ton in 2020, and then dropped slightly in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Japan ($X per ton), while the price for Malaysia ($X per ton) was amongst the lowest.

From 2017 to 2021, the most notable rate of growth in terms of prices was attained by Japan (+16.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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