Poland: Plain Postcard Market 2025

Plain Postcard Market Size in Poland

For the fourth year in a row, the Polish plain postcard market recorded growth in sales value, which increased by 9.5% to $X in 2021. In general, consumption saw a remarkable increase. Plain postcard consumption peaked in 2021 and is expected to retain growth in the near future.

Plain Postcard Production in Poland

In value terms, plain postcard production reached $X in 2021 estimated in export price. In general, production showed a abrupt downturn. The pace of growth appeared the most rapid in 2013 with an increase of 14%. As a result, production reached the peak level of $X. From 2014 to 2021, production growth remained at a somewhat lower figure.

Plain Postcard Exports

Exports from Poland

Plain postcard exports from Poland surged to X tons in 2021, growing by 231% on the previous year's figure. Overall, exports continue to indicate a relatively flat trend pattern. The exports peaked at X tons in 2017; however, from 2018 to 2021, the exports failed to regain momentum.

In value terms, plain postcard exports soared to $X in 2021. In general, exports, however, recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2016 when exports increased by 393% against the previous year. Over the period under review, the exports reached the peak figure at $X in 2017; however, from 2018 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Germany (X tons) was the main destination for plain postcard exports from Poland, accounting for a 44% share of total exports. Moreover, plain postcard exports to Germany exceeded the volume sent to the second major destination, Austria (X tons), threefold. The Czech Republic (X tons) ranked third in terms of total exports with an 11% share.

From 2012 to 2021, the average annual growth rate of volume to Germany stood at +39.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Austria (+138.7% per year) and the Czech Republic (+21.1% per year).

In value terms, Germany ($X) remains the key foreign market for letter cards, plain postcards and correspondence cards exports from Poland, comprising 49% of total exports. The second position in the ranking was held by Austria ($X), with a 9% share of total exports. It was followed by Slovakia, with a 7.4% share.

From 2012 to 2021, the average annual growth rate of value to Germany stood at +45.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Austria (+79.4% per year) and Slovakia (+45.5% per year).

Export Prices by Country

In 2021, the average plain postcard export price amounted to $X per ton, dropping by -15.1% against the previous year. Over the period under review, the export price recorded a slight decrease. The pace of growth appeared the most rapid in 2018 when the average export price increased by 312%. As a result, the export price attained the peak level of $X per ton. From 2019 to 2021, the average export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Switzerland ($X per ton), while the average price for exports to Hungary ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the Netherlands (+13.7%), while the prices for the other major destinations experienced more modest paces of growth.

Plain Postcard Imports

Imports into Poland

In 2021, approx. X tons of letter cards, plain postcards and correspondence cards were imported into Poland; rising by 37% against the year before. In general, imports continue to indicate a significant increase. The most prominent rate of growth was recorded in 2016 when imports increased by 407%. Over the period under review, imports hit record highs in 2021 and are likely to continue growth in the immediate term.

In value terms, plain postcard imports skyrocketed to $X in 2021. Over the period under review, imports continue to indicate a significant expansion. The pace of growth was the most pronounced in 2016 when imports increased by 201%. Over the period under review, imports hit record highs in 2021 and are likely to continue growth in the near future.

Imports by Country

In 2021, Germany (X tons) was the main plain postcard supplier to Poland, with a 93% share of total imports. It was followed by China (X tons), with a 2% share of total imports. The third position in this ranking was taken by Belgium (X tons), with a 1.9% share.

From 2012 to 2021, the average annual growth rate of volume from Germany stood at +48.2%. The remaining supplying countries recorded the following average annual rates of imports growth: China (-10.8% per year) and Belgium (+156.1% per year).

In value terms, Germany ($X) constituted the largest supplier of letter cards, plain postcards and correspondence cards to Poland, comprising 94% of total imports. The second position in the ranking was held by China ($X), with a 2% share of total imports. It was followed by Belgium, with a 0.9% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Germany totaled +47.8%. The remaining supplying countries recorded the following average annual rates of imports growth: China (-5.2% per year) and Belgium (+131.7% per year).

Import Prices by Country

In 2021, the average plain postcard import price amounted to $X per ton, falling by -8.8% against the previous year. In general, import price indicated a modest increase from 2012 to 2021: its price increased at an average annual rate of +1.5% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2013 an increase of 55% against the previous year. As a result, import price reached the peak level of $X per ton. From 2014 to 2021, the average import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the Netherlands ($X per ton), while the price for Belgium ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Hungary (+43.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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