Poland: Market for Sanitary Towels, Tampons, Napkins and Diapers 2024

Market Size for Sanitary Towels, Tampons, Napkins and Diapers in Poland

In 2021, the Polish sanitary towel and diaper market increased by 13% to $X, rising for the second consecutive year after three years of decline. Overall, consumption showed a buoyant expansion. Sanitary towel and diaper consumption peaked in 2021 and is likely to see gradual growth in years to come.

Production of Sanitary Towels, Tampons, Napkins and Diapers in Poland

In value terms, sanitary towel and diaper production shrank markedly to $X in 2021 estimated in export price. In general, production, however, faced a abrupt curtailment. The growth pace was the most rapid in 2013 when the production volume increased by 14% against the previous year. Sanitary towel and diaper production peaked at $X in 2019; however, from 2020 to 2021, production stood at a somewhat lower figure.

Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports from Poland

In 2021, after two years of growth, there was decline in overseas shipments of sanitary towels, tampons, napkins and diapers, when their volume decreased by -1.3% to X tons. Over the period under review, exports, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 with an increase of 8.3% against the previous year. As a result, the exports reached the peak of X tons. From 2014 to 2021, the growth of the exports failed to regain momentum.

In value terms, sanitary towel and diaper exports totaled $X in 2021. Overall, exports continue to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2018 when exports increased by 12% against the previous year. The exports peaked at $X in 2014; however, from 2015 to 2021, the exports failed to regain momentum.

Exports by Country

Austria (X tons), Germany (X tons) and Romania (X tons) were the main destinations of sanitary towel and diaper exports from Poland, together comprising 45% of total exports.

From 2012 to 2021, the biggest increases were recorded for Austria (with a CAGR of +45.9%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for sanitary towel and diaper exported from Poland were Germany ($X), Austria ($X) and Romania ($X), together comprising 41% of total exports.

In terms of the main countries of destination, Austria, with a CAGR of +45.2%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average sanitary towel and diaper export price amounted to $X per ton, increasing by 2.3% against the previous year. Overall, the export price, however, recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 when the average export price increased by 12%. The export price peaked at $X per ton in 2014; however, from 2015 to 2021, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was the Czech Republic ($X per ton), while the average price for exports to France ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Spain (+2.0%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports into Poland

In 2021, sanitary towel and diaper imports into Poland reduced to X tons, therefore, remained relatively stable against the year before. In general, total imports indicated a moderate increase from 2012 to 2021: its volume increased at an average annual rate of +4.3% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +13.0% against 2019 indices. The pace of growth appeared the most rapid in 2017 with an increase of 41%. Imports peaked at X tons in 2020, and then fell modestly in the following year.

In value terms, sanitary towel and diaper imports amounted to $X in 2021. Over the period under review, total imports indicated strong growth from 2012 to 2021: its value increased at an average annual rate of +7.1% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +13.6% against 2019 indices. The pace of growth was the most pronounced in 2017 with an increase of 30%. Over the period under review, imports reached the maximum at $X in 2018; however, from 2019 to 2021, imports failed to regain momentum.

Imports by Country

In 2021, the Czech Republic (X tons) constituted the largest sanitary towel and diaper supplier to Poland, accounting for a 34% share of total imports. Moreover, sanitary towel and diaper imports from the Czech Republic exceeded the figures recorded by the second-largest supplier, Germany (X tons), twofold. The Netherlands (X tons) ranked third in terms of total imports with a 12% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from the Czech Republic totaled +7.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (-1.4% per year) and the Netherlands (+7.5% per year).

In value terms, the largest sanitary towel and diaper suppliers to Poland were the Czech Republic ($X), Germany ($X) and the Netherlands ($X), together comprising 55% of total imports. Hungary, Ukraine, Turkey, China, Italy, France, Sweden, Slovakia, Russia and Denmark lagged somewhat behind, together comprising a further 39%.

Russia, with a CAGR of +127.8%, recorded the highest rates of growth with regard to the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average sanitary towel and diaper import price amounted to $X per ton, rising by 6.9% against the previous year. Over the last nine years, it increased at an average annual rate of +2.7%. The most prominent rate of growth was recorded in 2013 an increase of 28% against the previous year. Over the period under review, average import prices reached the maximum at $X per ton in 2018; however, from 2019 to 2021, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was France ($X per ton), while the price for Denmark ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Denmark (+11.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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