Poland: Wallpaper Market 2025

Wallpaper Market Size in Poland

In 2021, the Polish wallpaper market decreased by -14.6% to $X, falling for the third consecutive year after three years of growth. In general, the total consumption indicated a moderate increase from 2012 to 2021: its value increased at an average annual rate of +2.5% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption decreased by -28.2% against 2018 indices. As a result, consumption attained the peak level of $X. From 2019 to 2021, the growth of the market remained at a lower figure.

Wallpaper Production in Poland

In value terms, wallpaper production expanded to $X in 2021 estimated in export price. Overall, production saw a noticeable contraction. The pace of growth was the most pronounced in 2018 when the production volume increased by 21%. Over the period under review, production hit record highs at $X in 2014; however, from 2015 to 2021, production stood at a somewhat lower figure.

Wallpaper Exports

Exports from Poland

In 2021, shipments abroad of wallpaper and wall coverings was finally on the rise to reach X tons for the first time since 2017, thus ending a three-year declining trend. Over the period under review, exports, however, continue to indicate a abrupt setback. The growth pace was the most rapid in 2017 with an increase of 68%. As a result, the exports reached the peak of X tons. From 2018 to 2021, the growth of the exports remained at a lower figure.

In value terms, wallpaper exports skyrocketed to $X in 2021. The total export value increased at an average annual rate of +1.2% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2017 when exports increased by 51%. Over the period under review, the exports reached the peak figure at $X in 2018; however, from 2019 to 2021, the exports failed to regain momentum.

Exports by Country

Ukraine (X tons), Germany (X tons) and the UK (X tons) were the main destinations of wallpaper exports from Poland, with a combined 70% share of total exports. These countries were followed by Sweden, Kazakhstan, Russia, the United States, Belarus and France, which together accounted for a further 24%.

From 2012 to 2021, the biggest increases were recorded for the United States (with a CAGR of +109.5%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Germany ($X), the United States ($X) and Ukraine ($X) were the largest markets for wallpaper exported from Poland worldwide, together accounting for 54% of total exports.

In terms of the main countries of destination, the United States, with a CAGR of +119.8%, saw the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average wallpaper export price stood at $X per ton in 2021, with an increase of 6.5% against the previous year. Over the period under review, export price indicated a buoyant expansion from 2012 to 2021: its price increased at an average annual rate of +6.6% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, wallpaper export price increased by +49.5% against 2017 indices. The most prominent rate of growth was recorded in 2014 when the average export price increased by 26%. The export price peaked in 2021 and is expected to retain growth in years to come.

There were significant differences in the average prices for the major external markets. In 2021, amid the top suppliers, the country with the highest price was the United States ($X per ton), while the average price for exports to Ukraine ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Germany (+10.9%), while the prices for the other major destinations experienced more modest paces of growth.

Wallpaper Imports

Imports into Poland

After three years of decline, purchases abroad of wallpaper and wall coverings increased by 26% to X tons in 2021. Over the period under review, imports, however, recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2017 with an increase of 73% against the previous year. As a result, imports attained the peak of X tons. From 2018 to 2021, the growth of imports failed to regain momentum.

In value terms, wallpaper imports soared to $X in 2021. In general, total imports indicated a tangible expansion from 2012 to 2021: its value increased at an average annual rate of +3.4% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2017 with an increase of 56%. Imports peaked at $X in 2018; however, from 2019 to 2021, imports failed to regain momentum.

Imports by Country

In 2021, Germany (X tons) constituted the largest supplier of wallpaper to Poland, with a 54% share of total imports. Moreover, wallpaper imports from Germany exceeded the figures recorded by the second-largest supplier, Belgium (X tons), fivefold. Ukraine (X tons) ranked third in terms of total imports with a 7.8% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Germany stood at -3.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Belgium (+19.9% per year) and Ukraine (+5.9% per year).

In value terms, Germany ($X) constituted the largest supplier of wallpaper and wall coverings to Poland, comprising 54% of total imports. The second position in the ranking was held by Belgium ($X), with an 11% share of total imports. It was followed by Italy, with an 8.9% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Germany was relatively modest. The remaining supplying countries recorded the following average annual rates of imports growth: Belgium (+18.9% per year) and Italy (+7.0% per year).

Import Prices by Country

In 2021, the average wallpaper import price amounted to $X per ton, increasing by 8% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +4.2%. The most prominent rate of growth was recorded in 2014 an increase of 29% against the previous year. Over the period under review, average import prices attained the peak figure in 2021 and is likely to continue growth in the near future.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was the UK ($X per ton), while the price for Ukraine ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Italy (+12.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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