Portugal: Market for Beauty, Make-Up And Skin Care Preparations 2024

Market Size for Beauty, Make-Up And Skin Care Preparations in Portugal

In 2022, the Portuguese market for beauty, make-up and skin care preparations increased by 15% to $X, rising for the second consecutive year after two years of decline. The market value increased at an average annual rate of +4.3% over the period from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market attained the peak level in 2022 and is likely to continue growth in the near future.

Production of Beauty, Make-Up And Skin Care Preparations in Portugal

In value terms, production of beauty, make-up and skin care preparations surged to $X in 2022 estimated in export price. In general, production posted tangible growth. The most prominent rate of growth was recorded in 2017 with an increase of 245% against the previous year. Production of peaked at $X in 2018; however, from 2019 to 2022, production stood at a somewhat lower figure.

Exports of Beauty, Make-Up And Skin Care Preparations

Exports from Portugal

In 2022, approx. X tons of beauty, make-up and skin care preparations were exported from Portugal; growing by 27% on 2021 figures. The total export volume increased at an average annual rate of +3.0% from 2012 to 2022; however, the trend pattern indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2020 with an increase of 36%. Over the period under review, the exports of attained the peak figure in 2022 and are likely to see steady growth in the immediate term.

In value terms, exports of beauty, make-up and skin care preparations skyrocketed to $X in 2022. Overall, exports showed a prominent increase. The most prominent rate of growth was recorded in 2018 when exports increased by 40%. The exports peaked in 2022 and are expected to retain growth in the immediate term.

Exports by Country

Spain (X tons) was the main destination for exports of beauty, make-up and skin care preparations from Portugal, accounting for a 41% share of total exports. Moreover, exports of beauty, make-up and skin care preparations to Spain exceeded the volume sent to the second major destination, the Netherlands (X tons), threefold. The third position in this ranking was taken by Angola (X tons), with a 13% share.

From 2012 to 2022, the average annual growth rate of volume to Spain stood at +1.0%. Exports to the other major destinations recorded the following average annual rates of exports growth: the Netherlands (+17.7% per year) and Angola (-6.3% per year).

In value terms, Spain ($X) remains the key foreign market for beauty, make-up and skin care preparations exports from Portugal, comprising 22% of total exports. The second position in the ranking was held by Angola ($X), with a 6.9% share of total exports. It was followed by the Netherlands, with a 6% share.

From 2012 to 2022, the average annual growth rate of value to Spain stood at +2.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Angola (-6.4% per year) and the Netherlands (+24.2% per year).

Export Prices by Country

In 2022, the average export price for beauty, make-up and skin care preparations amounted to $X per ton, with a decrease of -7.7% against the previous year. In general, the export price, however, continues to indicate a resilient expansion. The most prominent rate of growth was recorded in 2021 an increase of 53% against the previous year. As a result, the export price reached the peak level of $X per ton, and then declined in the following year.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was the UK ($X per ton), while the average price for exports to Cabo Verde ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the UK (+19.2%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Beauty, Make-Up And Skin Care Preparations

Imports into Portugal

In 2022, overseas purchases of beauty, make-up and skin care preparations increased by 16% to X tons, rising for the second consecutive year after two years of decline. The total import volume increased at an average annual rate of +3.2% over the period from 2012 to 2022; the trend pattern remained relatively stable, with only minor fluctuations in certain years. As a result, imports attained the peak and are likely to continue growth in the immediate term.

In value terms, imports of beauty, make-up and skin care preparations surged to $X in 2022. The total import value increased at an average annual rate of +4.7% over the period from 2012 to 2022; the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, imports reached the peak and are likely to continue growth in the immediate term.

Imports by Country

In 2022, Spain (X tons) constituted the largest beauty, make-up and skin care preparations supplier to Portugal, accounting for a 59% share of total imports. Moreover, imports of beauty, make-up and skin care preparations from Spain exceeded the figures recorded by the second-largest supplier, France (X tons), fourfold. The third position in this ranking was held by the Netherlands (X tons), with an 8.6% share.

From 2012 to 2022, the average annual growth rate of volume from Spain stood at +3.6%. The remaining supplying countries recorded the following average annual rates of imports growth: France (+1.3% per year) and the Netherlands (+25.3% per year).

In value terms, Spain ($X) constituted the largest supplier of beauty, make-up and skin care preparations to Portugal, comprising 52% of total imports. The second position in the ranking was held by France ($X), with a 22% share of total imports. It was followed by Germany, with a 6.9% share.

From 2012 to 2022, the average annual growth rate of value from Spain amounted to +6.8%. The remaining supplying countries recorded the following average annual rates of imports growth: France (+1.9% per year) and Germany (+2.4% per year).

Import Prices by Country

In 2022, the average import price for beauty, make-up and skin care preparations amounted to $X per ton, therefore, remained relatively stable against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.5%. The pace of growth appeared the most rapid in 2014 when the average import price increased by 20% against the previous year. Over the period under review, average import prices attained the peak figure in 2022 and is likely to continue growth in years to come.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the Czech Republic ($X per ton), while the price for Poland ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Luxembourg (+12.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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