Portugal: Toy Market 2024

Toy Market Size in Portugal

The Portuguese toy market soared to $X in 2021, surging by 17% against the previous year. Over the period under review, the total consumption indicated a prominent increase from 2012 to 2021: its value increased at an average annual rate of +7.3% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market hit record highs in 2021 and is likely to see steady growth in the near future.

Toy Production in Portugal

In value terms, toy production dropped sharply to $X in 2021 estimated in export price. Overall, production continues to indicate a deep reduction. The most prominent rate of growth was recorded in 2018 with an increase of 101% against the previous year. Over the period under review, production hit record highs at $X in 2020, and then fell notably in the following year.

Toy Exports

Exports from Portugal

In 2021, overseas shipments of dolls and toys were finally on the rise to reach X tons for the first time since 2017, thus ending a three-year declining trend. In general, exports, however, continue to indicate a perceptible slump. The most prominent rate of growth was recorded in 2017 with an increase of 55%. As a result, the exports reached the peak of X tons. From 2018 to 2021, the growth of the exports remained at a somewhat lower figure.

In value terms, toy exports soared to $X in 2021. Overall, exports, however, recorded a perceptible decrease. The most prominent rate of growth was recorded in 2016 when exports increased by 45%. Over the period under review, the exports hit record highs at $X in 2017; however, from 2018 to 2021, the exports stood at a somewhat lower figure.

Exports by Country

Spain (X tons) was the main destination for toy exports from Portugal, with a 42% share of total exports. Moreover, toy exports to Spain exceeded the volume sent to the second major destination, Germany (X tons), threefold. The third position in this ranking was taken by the United States (X tons), with a 6.6% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Spain totaled +11.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (-0.5% per year) and the United States (+45.0% per year).

In value terms, Spain ($X) remains the key foreign market for dolls and toys exports from Portugal, comprising 48% of total exports. The second position in the ranking was taken by Germany ($X), with a 19% share of total exports. It was followed by the United States, with a 6.6% share.

From 2012 to 2021, the average annual growth rate of value to Spain totaled +12.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (+1.3% per year) and the United States (+18.0% per year).

Export Prices by Country

In 2021, the average toy export price amounted to $X per ton, surging by 17% against the previous year. Overall, export price indicated mild growth from 2012 to 2021: its price increased at an average annual rate of +1.7% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, toy export price increased by +62.7% against 2017 indices. The pace of growth appeared the most rapid in 2018 when the average export price increased by 27%. Over the period under review, the average export prices hit record highs in 2021 and is expected to retain growth in the near future.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Germany ($X per ton), while the average price for exports to Congo ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the UK (+6.6%), while the prices for the other major destinations experienced more modest paces of growth.

Toy Imports

Imports into Portugal

In 2021, the amount of dolls and toys imported into Portugal surged to X tons, picking up by 16% against the previous year. Over the period under review, total imports indicated strong growth from 2012 to 2021: its volume increased at an average annual rate of +5.0% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth was the most pronounced in 2018 with an increase of 19%. Over the period under review, imports attained the peak figure in 2021 and are likely to see gradual growth in years to come.

In value terms, toy imports soared to $X in 2021. In general, total imports indicated a prominent expansion from 2012 to 2021: its value increased at an average annual rate of +5.0% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2016 when imports increased by 22% against the previous year. Over the period under review, imports attained the maximum in 2021 and are expected to retain growth in the immediate term.

Imports by Country

In 2021, Spain (X tons) constituted the largest supplier of toy to Portugal, accounting for a 47% share of total imports. Moreover, toy imports from Spain exceeded the figures recorded by the second-largest supplier, China (X tons), threefold. The third position in this ranking was held by the Netherlands (X tons), with an 8.7% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Spain stood at +3.7%. The remaining supplying countries recorded the following average annual rates of imports growth: China (+2.4% per year) and the Netherlands (+7.3% per year).

In value terms, Spain ($X) constituted the largest supplier of dolls and toys to Portugal, comprising 52% of total imports. The second position in the ranking was held by China ($X), with a 14% share of total imports. It was followed by France, with a 7.8% share.

From 2012 to 2021, the average annual growth rate of value from Spain stood at +3.8%. The remaining supplying countries recorded the following average annual rates of imports growth: China (+5.5% per year) and France (-0.0% per year).

Import Prices by Country

In 2021, the average toy import price amounted to $X per ton, with an increase of 3.2% against the previous year. Over the period under review, the import price continues to indicate a relatively flat trend pattern. The most prominent rate of growth was recorded in 2013 an increase of 11%. As a result, import price reached the peak level of $X per ton. From 2014 to 2021, the average import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was France ($X per ton), while the price for the Netherlands ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Netherlands (+3.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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