Portugal: Electric Hair Dryer Market 2025

Electric Hair Dryer Market Size in Portugal

In 2021, after two years of decline, there was significant growth in the Portuguese electric hair dryer market, when its value increased by 32% to $X. In general, the total consumption indicated a resilient increase from 2012 to 2021: its value increased at an average annual rate of +6.3% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market hit record highs at $X in 2018; however, from 2019 to 2021, consumption stood at a somewhat lower figure.

Electric Hair Dryer Exports

Exports from Portugal

In 2021, the amount of electric hair dryers exported from Portugal declined remarkably to X units, which is down by -26.5% compared with the previous year's figure. Overall, exports, however, posted a strong expansion. The pace of growth was the most pronounced in 2014 with an increase of 796%. As a result, the exports attained the peak of X units. From 2015 to 2021, the growth of the exports remained at a somewhat lower figure.

In value terms, electric hair dryer exports reduced to $X in 2021. In general, exports, however, recorded prominent growth. The pace of growth was the most pronounced in 2018 when exports increased by 390%. As a result, the exports reached the peak of $X. From 2019 to 2021, the growth of the exports remained at a somewhat lower figure.

Exports by Country

Spain (X units) was the main destination for electric hair dryer exports from Portugal, with a 73% share of total exports. Moreover, electric hair dryer exports to Spain exceeded the volume sent to the second major destination, Angola (X units), fivefold. The third position in this ranking was taken by Cabo Verde (X units), with a 5.2% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Spain totaled +30.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Angola (-4.1% per year) and Cabo Verde (+7.3% per year).

In value terms, Spain ($X) remains the key foreign market for electric hair dryers exports from Portugal, comprising 81% of total exports. The second position in the ranking was taken by Angola ($X), with a 12% share of total exports. It was followed by Cabo Verde, with a 2.5% share.

From 2012 to 2021, the average annual growth rate of value to Spain totaled +28.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Angola (-9.8% per year) and Cabo Verde (-4.0% per year).

Export Prices by Country

In 2021, the average electric hair dryer export price amounted to $X per unit, rising by 27% against the previous year. Over the period under review, the export price, however, saw a noticeable descent. The most prominent rate of growth was recorded in 2015 when the average export price increased by 165% against the previous year. Over the period under review, the average export prices hit record highs at $X per unit in 2017; however, from 2018 to 2021, the export prices stood at a somewhat lower figure.

Prices varied noticeably country of destination: the country with the highest price was Poland ($X per unit), while the average price for exports to Cabo Verde ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Poland (+40.3%), while the prices for the other major destinations experienced a decline.

Electric Hair Dryer Imports

Imports into Portugal

In 2021, purchases abroad of electric hair dryers was finally on the rise to reach X units for the first time since 2017, thus ending a three-year declining trend. The total import volume increased at an average annual rate of +5.0% over the period from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2016 with an increase of 29% against the previous year. Over the period under review, imports reached the maximum at X units in 2017; however, from 2018 to 2021, imports stood at a somewhat lower figure.

In value terms, electric hair dryer imports surged to $X in 2021. Overall, total imports indicated a resilient increase from 2012 to 2021: its value increased at an average annual rate of +6.7% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Imports peaked at $X in 2018; however, from 2019 to 2021, imports remained at a lower figure.

Imports by Country

Spain (X units), France (X units) and China (X units) were the main suppliers of electric hair dryer imports to Portugal, with a combined 70% share of total imports. These countries were followed by the Netherlands, Italy and Germany, which together accounted for a further 29%.

From 2012 to 2021, the biggest increases were recorded for the Netherlands (with a CAGR of +31.0%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Spain ($X), France ($X) and Italy ($X) appeared to be the largest electric hair dryer suppliers to Portugal, together accounting for 80% of total imports.

In terms of the main suppliers, France, with a CAGR of +29.9%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average electric hair dryer import price stood at $X per unit in 2021, rising by 5.1% against the previous year. Over the last nine years, it increased at an average annual rate of +1.7%. The growth pace was the most rapid in 2018 when the average import price increased by 17% against the previous year. As a result, import price attained the peak level of $X per unit. From 2019 to 2021, the average import prices remained at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was Italy ($X per unit), while the price for the Netherlands ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+4.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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