Portugal: Hair Curler Market 2025

Hair Curler Market Size in Portugal

The Portuguese hair curler market skyrocketed to $X in 2022, picking up by 51% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). In general, consumption continues to indicate a buoyant expansion. Hair curler consumption peaked in 2022 and is expected to retain growth in the near future.

Hair Curler Exports

Exports from Portugal

Hair curler exports from Portugal dropped notably to X units in 2022, declining by -36.5% compared with the previous year's figure. In general, exports continue to indicate a deep slump. The pace of growth appeared the most rapid in 2015 when exports increased by 210% against the previous year. The exports peaked at X units in 2016; however, from 2017 to 2022, the exports stood at a somewhat lower figure.

In value terms, hair curler exports rose rapidly to $X in 2022. Over the period under review, exports recorded a deep contraction. The pace of growth was the most pronounced in 2015 with an increase of 154% against the previous year. The exports peaked at $X in 2016; however, from 2017 to 2022, the exports remained at a lower figure.

Exports by Country

The United Arab Emirates (X units), Spain (X units) and Brazil (X units) were the main destinations of hair curler exports from Portugal, together accounting for 60% of total exports.

From 2012 to 2022, the biggest increases were recorded for Brazil (with a CAGR of +72.7%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the United Arab Emirates ($X), Spain ($X) and Brazil ($X) constituted the largest markets for hair curler exported from Portugal worldwide, together comprising 61% of total exports.

In terms of the main countries of destination, Brazil, with a CAGR of +92.6%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2022, the average hair curler export price amounted to $X per unit, with an increase of 81% against the previous year. In general, the export price enjoyed a prominent expansion. As a result, the export price reached the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Spain ($X per unit), while the average price for exports to Germany ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the UK (+82.4%), while the prices for the other major destinations experienced more modest paces of growth.

Hair Curler Imports

Imports into Portugal

In 2022, hair curler imports into Portugal soared to X units, growing by 70% against the previous year's figure. In general, imports showed prominent growth. As a result, imports reached the peak and are likely to continue growth in the immediate term.

In value terms, hair curler imports surged to $X in 2022. Overall, imports saw resilient growth. The pace of growth appeared the most rapid in 2018 with an increase of 57%. Over the period under review, imports attained the maximum in 2022 and are likely to continue growth in the immediate term.

Imports by Country

In 2022, Spain (X units) constituted the largest hair curler supplier to Portugal, with a 75% share of total imports. Moreover, hair curler imports from Spain exceeded the figures recorded by the second-largest supplier, Italy (X units), more than tenfold. Germany (X units) ranked third in terms of total imports with a 6% share.

From 2012 to 2022, the average annual growth rate of volume from Spain stood at +23.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (+4.6% per year) and Germany (+12.6% per year).

In value terms, Spain ($X) constituted the largest supplier of hair curlers and curling tongs to Portugal, comprising 75% of total imports. The second position in the ranking was held by Italy ($X), with a 6.8% share of total imports. It was followed by Germany, with a 6% share.

From 2012 to 2022, the average annual growth rate of value from Spain stood at +17.9%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (+0.0% per year) and Germany (+7.6% per year).

Import Prices by Country

In 2022, the average hair curler import price amounted to $X per unit, reducing by -16.3% against the previous year. In general, the import price continues to indicate a perceptible contraction. The most prominent rate of growth was recorded in 2019 when the average import price increased by 14%. Over the period under review, average import prices attained the peak figure at $X per unit in 2012; however, from 2013 to 2022, import prices stood at a somewhat lower figure.

Average prices varied noticeably amongst the major supplying countries. In 2022, amid the top importers, the highest price was recorded for prices from China ($X per unit) and Italy ($X per unit), while the price for Slovenia ($X per unit) and France ($X per unit) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by China (-4.4%), while the prices for the other major suppliers experienced a decline.

Source: IndexBox Platform

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