Portugal: Magnetic Media Market 2024

Magnetic Media Market Size in Portugal

The Portuguese magnetic media market surged to $X in 2021, jumping by 17% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Over the period under review, consumption, however, continues to indicate a abrupt contraction. Magnetic media consumption peaked at $X in 2012; however, from 2013 to 2021, consumption failed to regain momentum.

Magnetic Media Exports

Exports from Portugal

In 2021, approx. X units of magnetic media, not recorded, except cards with a magnetic stripe were exported from Portugal; declining by -4.1% compared with the previous year's figure. In general, exports saw a deep slump. The most prominent rate of growth was recorded in 2019 with an increase of 186% against the previous year. The exports peaked at X units in 2013; however, from 2014 to 2021, the exports remained at a lower figure.

In value terms, magnetic media exports expanded notably to $X in 2021. Over the period under review, exports recorded a deep reduction. The growth pace was the most rapid in 2019 when exports increased by 132%. The exports peaked at $X in 2013; however, from 2014 to 2021, the exports failed to regain momentum.

Exports by Country

Angola (X units) was the main destination for magnetic media exports from Portugal, accounting for a 58% share of total exports. Moreover, magnetic media exports to Angola exceeded the volume sent to the second major destination, the United States (X units), threefold. Cuba (X units) ranked third in terms of total exports with an 11% share.

From 2012 to 2021, the average annual growth rate of volume to Angola amounted to -7.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+5.7% per year) and Cuba (0.0% per year).

In value terms, Angola ($X) remains the key foreign market for magnetic media, not recorded, except cards with a magnetic stripe exports from Portugal, comprising 86% of total exports. The second position in the ranking was held by the United States ($X), with a 7.9% share of total exports. It was followed by the UK, with a 0.9% share.

From 2012 to 2021, the average annual growth rate of value to Angola was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (-1.3% per year) and the UK (-20.5% per year).

Export Prices by Country

The average magnetic media export price stood at $X per unit in 2021, picking up by 9.6% against the previous year. Over the period under review, the export price continues to indicate a strong expansion. The pace of growth was the most pronounced in 2017 when the average export price increased by 54%. The export price peaked at $X per unit in 2018; however, from 2019 to 2021, the export prices remained at a lower figure.

There were significant differences in the average prices for the major export markets. In 2021, amid the top suppliers, the country with the highest price was Angola ($X per unit), while the average price for exports to Cuba ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Venezuela (+207.9%), while the prices for the other major destinations experienced more modest paces of growth.

Magnetic Media Imports

Imports into Portugal

Magnetic media imports into Portugal surged to X units in 2021, growing by 25% against 2020 figures. Over the period under review, imports, however, showed a abrupt shrinkage. The most prominent rate of growth was recorded in 2020 when imports increased by 64% against the previous year. Imports peaked at X units in 2014; however, from 2015 to 2021, imports remained at a lower figure.

In value terms, magnetic media imports shrank rapidly to $X in 2021. In general, imports, however, continue to indicate a abrupt curtailment. The most prominent rate of growth was recorded in 2017 when imports increased by 26% against the previous year. Over the period under review, imports attained the maximum at $X in 2012; however, from 2013 to 2021, imports remained at a lower figure.

Imports by Country

In 2021, Spain (X units) constituted the largest supplier of magnetic media to Portugal, accounting for a 47% share of total imports. Moreover, magnetic media imports from Spain exceeded the figures recorded by the second-largest supplier, the Netherlands (X units), twofold. The third position in this ranking was held by China (X units), with a 19% share.

From 2012 to 2021, the average annual growth rate of volume from Spain stood at -23.5%. The remaining supplying countries recorded the following average annual rates of imports growth: the Netherlands (+2.5% per year) and China (+85.6% per year).

In value terms, Spain ($X) constituted the largest supplier of magnetic media, not recorded, except cards with a magnetic stripe to Portugal, comprising 38% of total imports. The second position in the ranking was taken by the Netherlands ($X), with a 19% share of total imports. It was followed by Germany, with a 14% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Spain stood at -22.3%. The remaining supplying countries recorded the following average annual rates of imports growth: the Netherlands (-5.8% per year) and Germany (-13.9% per year).

Import Prices by Country

In 2021, the average magnetic media import price amounted to $X per unit, waning by -34.5% against the previous year. In general, the import price, however, continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2016 an increase of 265%. The import price peaked at $X per unit in 2017; however, from 2018 to 2021, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Germany ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Germany (+8.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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