Puerto Rico: Market for Sanitary Towels, Tampons, Napkins and Diapers 2025

Market Size for Sanitary Towels, Tampons, Napkins and Diapers in Puerto Rico

In 2021, the Puerto Rican sanitary towel and diaper market increased by 10% to $X for the first time since 2018, thus ending a two-year declining trend. Overall, the total consumption indicated a resilient expansion from 2012 to 2021: its value increased at an average annual rate of +5.1% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption decreased by -25.2% against 2018 indices. Over the period under review, the market attained the peak level at $X in 2018; however, from 2019 to 2021, consumption remained at a lower figure.

Production of Sanitary Towels, Tampons, Napkins and Diapers in Puerto Rico

In value terms, sanitary towel and diaper production expanded rapidly to $X in 2021 estimated in export price. Overall, the total production indicated a measured increase from 2012 to 2021: its value increased at an average annual rate of +4.9% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production decreased by -25.4% against 2018 indices. The pace of growth appeared the most rapid in 2014 when the production volume increased by 70% against the previous year. Puerto Rico production peaked at $X in 2018; however, from 2019 to 2021, production failed to regain momentum.

Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports from Puerto Rico

In 2021, exports of sanitary towels, tampons, napkins and diapers from Puerto Rico was estimated at less than X kg, therefore, remained relatively stable against 2020 figures. Over the period under review, exports saw a relatively flat trend pattern.

In value terms, sanitary towel and diaper exports amounted to less than $X in 2021. In general, exports recorded a relatively flat trend pattern.

Exports by Country

In 2021, China (X tons), distantly followed by Turkey (X tons), Poland (X tons), the Czech Republic (X tons), Germany (X tons), the Netherlands (X tons) and Belgium (X tons) were the main exporters of sanitary towels, tampons, napkins and diapers, together generating 55% of total exports. The United States (X tons), Japan (X tons), Canada (X tons), Sweden (X tons), Mexico (X tons) and France (X tons) followed a long way behind the leaders.

China was also the fastest-growing in terms of the sanitary towels, tampons, napkins and diapers exports, with a CAGR of +11.9% from 2012 to 2021. At the same time, Mexico (+10.8%), the Czech Republic (+9.9%), Turkey (+5.2%), Japan (+5.1%), France (+3.7%), Canada (+3.3%), the Netherlands (+3.2%) and Belgium (+1.2%) displayed positive paces of growth. Poland, the United States and Sweden experienced a relatively flat trend pattern. By contrast, Germany (-2.9%) illustrated a downward trend over the same period. While the share of China (+9.4 p.p.) and the Czech Republic (+2.7 p.p.) increased significantly in terms of the global exports from 2012-2021, the share of the United States (-1.7 p.p.), Poland (-2.4 p.p.) and Germany (-4.9 p.p.) displayed negative dynamics. The shares of the other countries remained relatively stable throughout the analyzed period.

In value terms, the largest sanitary towel and diaper supplying countries from Puerto Rico were China ($X), Germany ($X) and Poland ($X), together comprising 31% of total exports. These countries were followed by the Czech Republic, Japan, the Netherlands, Canada, the United States, Turkey, Belgium, Mexico, Sweden and France, which together accounted for a further 41%.

Among the main exporting countries, Mexico, with a CAGR of +11.1%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the export price in Puerto Rico amounted to less than $X per ton, approximately mirroring the previous year. Over the period under review, the export price recorded a relatively flat trend pattern.

There were significant differences in the average prices amongst the major exporting countries. In 2021, amid the top suppliers, the country with the highest price was Germany ($X per ton), while Turkey ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Germany (+1.0%), while the other leaders experienced mixed trends in the export price figures.

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports into Puerto Rico

Sanitary towel and diaper imports into Puerto Rico totaled less than X kg in 2021, remaining constant against the previous year. Overall, imports recorded a relatively flat trend pattern.

In value terms, sanitary towel and diaper imports amounted to less than $X in 2021. In general, imports continue to indicate a relatively flat trend pattern.

Imports by Country

The United States (X tons), Germany (X tons), France (X tons), the UK (X tons), Belgium (X tons), Canada (X tons), Iraq (X tons), the Philippines (X tons), Russia (X tons), China (X tons), Spain (X tons) and the Netherlands (X tons) represented roughly 45% of total imports in 2021. Australia (X tons) followed a long way behind the leaders.

From 2012 to 2021, the biggest increases were recorded for the United States (with a CAGR of +5.8%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest sanitary towel and diaper importing markets into Puerto Rico were the United States ($X), Germany ($X) and France ($X), together comprising 20% of total imports. These countries were followed by the UK, China, Canada, Russia, Belgium, Australia, Spain, the Netherlands, the Philippines and Iraq, which together accounted for a further 28%.

The Philippines, with a CAGR of +9.9%, saw the highest growth rate of the value of imports, in terms of the main importing countries over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The import price in Puerto Rico stood at less than $X per ton in 2021, standing approx. at the previous year. In general, the import price recorded a relatively flat trend pattern.

Prices varied noticeably by country of destination: amid the top importers, the country with the highest price was China ($X per ton), while Iraq ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Philippines (+4.9%), while the other leaders experienced more modest paces of growth.

Source: IndexBox Platform

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