Romania: Apple Juice Market 2024

Apple Juice Market Size in Romania

In 2021, the Romanian apple juice market decreased by -1.6% to $X, falling for the third consecutive year after three years of growth. In general, consumption saw a noticeable curtailment. Apple juice consumption peaked at $X in 2012; however, from 2013 to 2021, consumption stood at a somewhat lower figure.

Apple Juice Production in Romania

In value terms, apple juice production contracted slightly to $X in 2021 estimated in export price. Overall, production recorded a abrupt setback. The pace of growth appeared the most rapid in 2016 with an increase of 50%. Apple juice production peaked at $X in 2012; however, from 2013 to 2021, production remained at a lower figure.

Apple Juice Exports

Exports from Romania

In 2021, the amount of apple juice (single strength) exported from Romania surged to X tons, jumping by 38% compared with the previous year's figure. Overall, exports, however, recorded a abrupt shrinkage. The most prominent rate of growth was recorded in 2018 when exports increased by 648% against the previous year. The exports peaked at X tons in 2013; however, from 2014 to 2021, the exports stood at a somewhat lower figure.

In value terms, apple juice exports skyrocketed to $X in 2021. In general, exports, however, continue to indicate a abrupt decline. The most prominent rate of growth was recorded in 2018 with an increase of 801%. The exports peaked at $X in 2012; however, from 2013 to 2021, the exports remained at a lower figure.

Exports by Country

Bulgaria (X tons) was the main destination for apple juice exports from Romania, with a 95% share of total exports. It was followed by Moldova (X tons), with a 2.5% share of total exports. The third position in this ranking was taken by Kosovo (X tons), with a 1.6% share.

From 2012 to 2021, the average annual growth rate of volume to Bulgaria amounted to +125.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Moldova (+12.1% per year) and Kosovo (+153.6% per year).

In value terms, Bulgaria ($X) remains the key foreign market for apple juice (single strength) exports from Romania, comprising 93% of total exports. The second position in the ranking was held by Kosovo ($X), with a 3.2% share of total exports. It was followed by Moldova, with a 2.7% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Bulgaria amounted to +123.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Kosovo (+152.4% per year) and Moldova (+10.1% per year).

Export Prices by Country

In 2021, the average apple juice export price amounted to $X per ton, which is down by -2.2% against the previous year. Overall, the export price showed a deep slump. The pace of growth appeared the most rapid in 2018 an increase of 21%. Over the period under review, the average export prices reached the peak figure at $X per ton in 2012; however, from 2013 to 2021, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Kosovo ($X per ton), while the average price for exports to Bulgaria ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Kosovo (-0.5%), while the prices for the other major destinations experienced a decline.

Apple Juice Imports

Imports into Romania

In 2021, approx. X tons of apple juice (single strength) were imported into Romania; growing by 3.4% against 2020. The total import volume increased at an average annual rate of +2.6% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The most prominent rate of growth was recorded in 2015 with an increase of 30% against the previous year. Imports peaked at X tons in 2019; however, from 2020 to 2021, imports remained at a lower figure.

In value terms, apple juice imports rose rapidly to $X in 2021. The total import value increased at an average annual rate of +2.9% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. The growth pace was the most rapid in 2016 with an increase of 15% against the previous year. Over the period under review, imports hit record highs at $X in 2019; afterwards, it flattened through to 2021.

Imports by Country

Germany (X tons), Poland (X tons) and Austria (X tons) were the main suppliers of apple juice imports to Romania, together comprising 80% of total imports. These countries were followed by Hungary, France, Moldova and Serbia, which together accounted for a further 17%.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Serbia (with a CAGR of +65.4%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Germany ($X), Poland ($X) and Austria ($X) constituted the largest apple juice suppliers to Romania, together accounting for 77% of total imports. These countries were followed by France, Hungary, Moldova and Serbia, which together accounted for a further 19%.

Serbia, with a CAGR of +52.0%, saw the highest growth rate of the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average apple juice import price amounted to $X per ton, surging by 4.5% against the previous year. Over the period under review, the import price continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2020 when the average import price increased by 6.8%. Over the period under review, average import prices attained the peak figure at $X per ton in 2014; however, from 2015 to 2021, import prices stood at a somewhat lower figure.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was France ($X per ton), while the price for Serbia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by France (+2.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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