Romania: Book And Brochure Market 2025

Book And Brochure Market Size in Romania

After two years of decline, the Romanian book and brochure market increased by 4.4% to $X in 2022. Overall, consumption, however, showed a relatively flat trend pattern. Book and brochure consumption peaked at $X in 2012; however, from 2013 to 2022, consumption stood at a somewhat lower figure.

Book And Brochure Production in Romania

In value terms, book and brochure production declined slightly to $X in 2022 estimated in export price. In general, production recorded a mild contraction. The pace of growth appeared the most rapid in 2019 when the production volume increased by 18% against the previous year. Over the period under review, production attained the maximum level at $X in 2013; however, from 2014 to 2022, production failed to regain momentum.

Book And Brochure Exports

Exports from Romania

Book and brochure exports from Romania dropped to X units in 2022, declining by -7.1% on the previous year. Overall, total exports indicated pronounced growth from 2012 to 2022: its volume increased at an average annual rate of +4.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +39.1% against 2020 indices. The pace of growth was the most pronounced in 2014 when exports increased by 50% against the previous year. As a result, the exports reached the peak of X units. From 2015 to 2022, the growth of the exports remained at a somewhat lower figure.

In value terms, book and brochure exports totaled $X in 2022. In general, total exports indicated a prominent expansion from 2012 to 2022: its value increased at an average annual rate of +5.2% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +28.5% against 2020 indices. The pace of growth appeared the most rapid in 2019 with an increase of 33% against the previous year. As a result, the exports attained the peak of $X. From 2020 to 2022, the growth of the exports remained at a somewhat lower figure.

Exports by Country

France (X units) was the main destination for book and brochure exports from Romania, with a 62% share of total exports. Moreover, book and brochure exports to France exceeded the volume sent to the second major destination, Italy (X units), sixfold. The third position in this ranking was taken by Moldova (X units), with a 5% share.

From 2012 to 2022, the average annual growth rate of volume to France stood at +5.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Italy (+40.7% per year) and Moldova (+0.4% per year).

In value terms, France ($X) remains the key foreign market for books, brochures and similar printed matter exports from Romania, comprising 48% of total exports. The second position in the ranking was taken by Moldova ($X), with a 12% share of total exports. It was followed by Italy, with an 8.2% share.

From 2012 to 2022, the average annual rate of growth in terms of value to France totaled +4.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Moldova (+5.4% per year) and Italy (+28.7% per year).

Export Prices by Country

The average book and brochure export price stood at $X per unit in 2022, growing by 10% against the previous year. Overall, the export price recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2018 an increase of 21% against the previous year. The export price peaked at $X per unit in 2020; however, from 2021 to 2022, the export prices remained at a lower figure.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was Morocco ($X per unit), while the average price for exports to Hungary ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Morocco (+6.2%), while the prices for the other major destinations experienced more modest paces of growth.

Book And Brochure Imports

Imports into Romania

In 2022, supplies from abroad of books, brochures and similar printed matter increased by 17% to X units for the first time since 2018, thus ending a three-year declining trend. In general, imports continue to indicate a pronounced increase. The pace of growth appeared the most rapid in 2018 when imports increased by 71% against the previous year. As a result, imports attained the peak of X units. From 2019 to 2022, the growth of imports remained at a lower figure.

In value terms, book and brochure imports expanded remarkably to $X in 2022. Over the period under review, imports enjoyed a resilient increase. The most prominent rate of growth was recorded in 2021 with an increase of 29% against the previous year. Imports peaked in 2022 and are expected to retain growth in the near future.

Imports by Country

Bulgaria (X units), Hungary (X units) and Serbia (X units) were the main suppliers of book and brochure imports to Romania, together accounting for 45% of total imports.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Bulgaria (with a CAGR of +48.6%), while imports for the other leaders experienced more modest paces of growth.

In value terms, France ($X), Germany ($X) and Hungary ($X) were the largest book and brochure suppliers to Romania, together accounting for 38% of total imports. Bulgaria, Italy, the United States, Serbia, Spain, the UK, China, Moldova, Greece and Slovakia lagged somewhat behind, together accounting for a further 51%.

Bulgaria, with a CAGR of +39.5%, saw the highest growth rate of the value of imports, in terms of the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average book and brochure import price amounted to $X per unit, with a decrease of -8.5% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +1.6%. The most prominent rate of growth was recorded in 2021 when the average import price increased by 33%. Over the period under review, average import prices hit record highs at $X per unit in 2015; however, from 2016 to 2022, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was France ($X per unit), while the price for Bulgaria ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Moldova (+7.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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