Romania: Breakfast Cereal Market 2022

Breakfast Cereal Market Size in Romania

The Romanian breakfast cereal market surged to $X in 2021, increasing by 16% against the previous year. The market value increased at an average annual rate of +1.0% from 2012 to 2021; however, the trend pattern remained consistent, with somewhat noticeable fluctuations being observed in certain years. Breakfast cereal consumption peaked at $X in 2019; however, from 2020 to 2021, consumption failed to regain momentum.

Breakfast Cereal Production in Romania

In value terms, breakfast cereal production surged to $X in 2021 estimated in export price. Over the period under review, production recorded a relatively flat trend pattern. The pace of growth appeared the most rapid in 2018 with an increase of 30%. Over the period under review, production reached the maximum level at $X in 2019; however, from 2020 to 2021, production remained at a lower figure.

Breakfast Cereal Exports

Exports from Romania

In 2021, overseas shipments of breakfast cereals increased by 16% to X tons, rising for the sixth consecutive year after two years of decline. Over the period under review, exports recorded a prominent expansion. The growth pace was the most rapid in 2016 with an increase of 44%. Over the period under review, the exports reached the peak figure in 2021 and are likely to see gradual growth in the immediate term.

In value terms, breakfast cereal exports skyrocketed to $X in 2021. In general, exports recorded a resilient increase. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

Bulgaria (X tons), the UK (X tons) and Poland (X tons) were the main destinations of breakfast cereal exports from Romania, with a combined 52% share of total exports. Greece, Moldova, Serbia, Germany, Italy, Hungary, Lithuania, Kosovo, Spain and the Czech Republic lagged somewhat behind, together accounting for a further 37%.

From 2012 to 2021, the biggest increases were in Lithuania (with a CAGR of +361.3%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Bulgaria ($X) remains the key foreign market for breakfast cereal exports from Romania, comprising 32% of total exports. The second position in the ranking was taken by Poland ($X), with a 12% share of total exports. It was followed by the UK, with an 8.6% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Bulgaria amounted to +12.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Poland (+42.2% per year) and the UK (+38.9% per year).

Export Prices by Country

In 2021, the average breakfast cereal export price amounted to $X per ton, picking up by 24% against the previous year. Overall, the export price recorded a relatively flat trend pattern. The export price peaked at $X per ton in 2014; however, from 2015 to 2021, the export prices remained at a lower figure.

Prices varied noticeably country of destination: the country with the highest price was Spain ($X per ton), while the average price for exports to Hungary ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Kosovo (+35.9%), while the prices for the other major destinations experienced more modest paces of growth.

Breakfast Cereal Imports

Imports into Romania

After three years of growth, supplies from abroad of breakfast cereals decreased by -3.8% to X tons in 2021. Overall, total imports indicated a strong expansion from 2012 to 2021: its volume increased at an average annual rate of +5.9% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +31.8% against 2017 indices. The most prominent rate of growth was recorded in 2018 when imports increased by 16%. Over the period under review, imports hit record highs at X tons in 2020, and then contracted in the following year.

In value terms, breakfast cereal imports rose to $X in 2021. Over the period under review, total imports indicated buoyant growth from 2012 to 2021: its value increased at an average annual rate of +5.4% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +73.8% against 2015 indices. The pace of growth was the most pronounced in 2018 when imports increased by 21%. Over the period under review, imports reached the maximum in 2021 and are likely to see steady growth in the near future.

Imports by Country

In 2021, Poland (X tons) constituted the largest supplier of breakfast cereal to Romania, with a 57% share of total imports. Moreover, breakfast cereal imports from Poland exceeded the figures recorded by the second-largest supplier, Germany (X tons), fivefold. The Czech Republic (X tons) ranked third in terms of total imports with an 8.3% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Poland totaled +7.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+4.0% per year) and the Czech Republic (-2.7% per year).

In value terms, Poland ($X) constituted the largest supplier of breakfast cereal to Romania, comprising 49% of total imports. The second position in the ranking was held by Germany ($X), with a 12% share of total imports. It was followed by the Czech Republic, with an 8.2% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Poland totaled +5.0%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+4.7% per year) and the Czech Republic (-2.2% per year).

Import Prices by Country

The average breakfast cereal import price stood at $X per ton in 2021, rising by 7.3% against the previous year. In general, the import price, however, showed a relatively flat trend pattern. The growth pace was the most rapid in 2017 when the average import price increased by 24% against the previous year. The import price peaked at $X per ton in 2012; however, from 2013 to 2021, import prices remained at a lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was France ($X per ton), while the price for Poland ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Hungary (+5.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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