Romania: Market for Brooms, Brushes, And Mops 2024

Market Size for Brooms, Brushes, And Mops in Romania

In 2022, the Romanian broom, brush, and mop market decreased by -16.7% to $X for the first time since 2013, thus ending a eight-year rising trend. Overall, consumption, however, posted a prominent increase. As a result, consumption reached the peak level of $X, and then declined significantly in the following year.

Production of Brooms, Brushes, And Mops in Romania

In value terms, broom, brush, and mop production reduced sharply to $X in 2022 estimated in export price. In general, the total production indicated a perceptible increase from 2012 to 2022: its value increased at an average annual rate of +2.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production increased by +9.7% against 2020 indices. The growth pace was the most rapid in 2021 with an increase of 43% against the previous year. As a result, production attained the peak level of $X, and then reduced remarkably in the following year.

Exports of Brooms, Brushes, And Mops

Exports from Romania

In 2022, overseas shipments of brooms, brushes, and mops increased by 12% to X units, rising for the seventh consecutive year after two years of decline. Overall, exports enjoyed a strong expansion. The pace of growth appeared the most rapid in 2018 with an increase of 31% against the previous year. Over the period under review, the exports attained the maximum in 2022 and are likely to see gradual growth in the immediate term.

In value terms, broom, brush, and mop exports declined to $X in 2022. Over the period under review, total exports indicated a perceptible increase from 2012 to 2022: its value increased at an average annual rate of +4.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, exports increased by +86.8% against 2015 indices. The most prominent rate of growth was recorded in 2013 when exports increased by 48% against the previous year. The exports peaked at $X in 2021, and then declined in the following year.

Exports by Country

Germany (X units), Serbia (X units) and Bulgaria (X units) were the main destinations of broom, brush, and mop exports from Romania, with a combined 44% share of total exports. Italy, Moldova, Bosnia and Herzegovina, Croatia, Albania, Hungary, Poland, Slovenia, Ukraine and Sweden lagged somewhat behind, together accounting for a further 39%.

From 2012 to 2022, the biggest increases were recorded for Ukraine (with a CAGR of +65.4%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, the largest markets for broom, brush, and mop exported from Romania were Germany ($X), Bulgaria ($X) and Italy ($X), together accounting for 51% of total exports. Serbia, Moldova, Hungary, Sweden, Bosnia and Herzegovina, Croatia, Poland, Slovenia, Albania and Ukraine lagged somewhat behind, together comprising a further 30%.

Among the main countries of destination, Croatia, with a CAGR of +46.5%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average broom, brush, and mop export price stood at $X per unit in 2022, declining by -15.7% against the previous year. Overall, the export price recorded a pronounced decline. The pace of growth appeared the most rapid in 2013 when the average export price increased by 25%. As a result, the export price reached the peak level of $X per unit. From 2014 to 2022, the average export prices failed to regain momentum.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was Germany ($X per unit), while the average price for exports to Ukraine ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Poland (+4.7%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Brooms, Brushes, And Mops

Imports into Romania

After ten years of growth, overseas purchases of brooms, brushes, and mops decreased by -6.4% to X units in 2022. Over the period under review, imports, however, continue to indicate buoyant growth. The pace of growth was the most pronounced in 2018 with an increase of 16%. Over the period under review, imports hit record highs at X units in 2021, and then contracted in the following year.

In value terms, broom, brush, and mop imports contracted modestly to $X in 2022. Overall, imports, however, showed prominent growth. The pace of growth appeared the most rapid in 2021 when imports increased by 27% against the previous year. As a result, imports attained the peak of $X, leveling off in the following year.

Imports by Country

In 2022, China (X units) constituted the largest broom, brush, and mop supplier to Romania, accounting for a 40% share of total imports. Moreover, broom, brush, and mop imports from China exceeded the figures recorded by the second-largest supplier, Germany (X units), threefold. The third position in this ranking was held by Poland (X units), with a 9.1% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from China stood at +8.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+5.6% per year) and Poland (+9.9% per year).

In value terms, the largest broom, brush, and mop suppliers to Romania were China ($X), Germany ($X) and Poland ($X), with a combined 54% share of total imports. Hungary, Italy, the Czech Republic and Vietnam lagged somewhat behind, together accounting for a further 25%.

Among the main suppliers, Hungary, with a CAGR of +21.2%, saw the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average broom, brush, and mop import price amounted to $X per unit, picking up by 6% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +2.7%. The most prominent rate of growth was recorded in 2021 an increase of 16%. The import price peaked in 2022 and is likely to see steady growth in years to come.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Hungary ($X per unit), while the price for Vietnam ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Czech Republic (+3.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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