Romania: Market for Crispbread, Rusks and Toasted Bread 2025

Market Size for Crispbread, Rusks and Toasted Bread in Romania

In 2022, the Romanian market for crispbread, rusks and toasted bread was finally on the rise to reach $X after three years of decline. In general, consumption, however, showed a deep downturn. Crispbread, rusk and toasted bread consumption peaked at $X in 2012; however, from 2013 to 2022, consumption remained at a lower figure.

Production of Crispbread, Rusks and Toasted Bread in Romania

In value terms, crispbread, rusk and toasted bread production skyrocketed to $X in 2022 estimated in export price. Overall, production recorded a resilient expansion. Over the period under review, production attained the peak level at $X in 2019; however, from 2020 to 2022, production remained at a lower figure.

Exports of Crispbread, Rusks and Toasted Bread

Exports from Romania

In 2022, overseas shipments of crispbread, rusks and toasted bread increased by 48% to X tons, rising for the fifth consecutive year after two years of decline. Overall, exports continue to indicate significant growth. The growth pace was the most rapid in 2013 with an increase of 369% against the previous year. The exports peaked in 2022 and are expected to retain growth in the near future.

In value terms, crispbread, rusk and toasted bread exports soared to $X in 2022. Over the period under review, exports enjoyed significant growth. The pace of growth was the most pronounced in 2013 with an increase of 407% against the previous year. Over the period under review, the exports hit record highs in 2022 and are expected to retain growth in the near future.

Exports by Country

The Czech Republic (X tons) was the main destination for crispbread, rusk and toasted bread exports from Romania, with a 28% share of total exports. Moreover, crispbread, rusk and toasted bread exports to the Czech Republic exceeded the volume sent to the second major destination, Greece (X tons), twofold. Germany (X tons) ranked third in terms of total exports with a 13% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to the Czech Republic amounted to +56.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Greece (+61.9% per year) and Germany (+42.7% per year).

In value terms, the Czech Republic ($X), Germany ($X) and Greece ($X) were the largest markets for crispbread, rusk and toasted bread exported from Romania worldwide, together accounting for 46% of total exports. The UK, South Africa, Croatia, Hungary, Israel, Bulgaria, Serbia, Canada, Spain and Denmark lagged somewhat behind, together comprising a further 38%.

Among the main countries of destination, Denmark, with a CAGR of +228.8%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average export price for crispbread, rusks and toasted bread stood at $X per ton in 2022, reducing by -11% against the previous year. Overall, export price indicated a temperate expansion from 2012 to 2022: its price increased at an average annual rate of +2.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2017 an increase of 62%. As a result, the export price attained the peak level of $X per ton. From 2018 to 2022, the average export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was South Africa ($X per ton), while the average price for exports to Denmark ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Greece (+8.9%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Crispbread, Rusks and Toasted Bread

Imports into Romania

Crispbread, rusk and toasted bread imports into Romania reduced slightly to X tons in 2022, which is down by -3.5% compared with 2021. In general, imports, however, enjoyed buoyant growth. The pace of growth appeared the most rapid in 2016 with an increase of 34% against the previous year. Imports peaked at X tons in 2021, and then declined modestly in the following year.

In value terms, crispbread, rusk and toasted bread imports amounted to $X in 2022. Overall, imports, however, posted a resilient increase. The pace of growth was the most pronounced in 2018 when imports increased by 33% against the previous year. Imports peaked in 2022 and are expected to retain growth in years to come.

Imports by Country

Italy (X tons), Germany (X tons) and Bulgaria (X tons) were the main suppliers of crispbread, rusk and toasted bread imports to Romania, with a combined 70% share of total imports. Hungary, Austria, the Netherlands, Slovakia and Greece lagged somewhat behind, together comprising a further 20%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Slovakia (with a CAGR of +553.0%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Italy ($X) constituted the largest supplier of crispbread, rusks and toasted bread to Romania, comprising 38% of total imports. The second position in the ranking was held by Bulgaria ($X), with an 18% share of total imports. It was followed by Germany, with a 14% share.

From 2012 to 2022, the average annual growth rate of value from Italy totaled +13.7%. The remaining supplying countries recorded the following average annual rates of imports growth: Bulgaria (-4.9% per year) and Germany (+10.7% per year).

Import Prices by Country

The average import price for crispbread, rusks and toasted bread stood at $X per ton in 2022, with an increase of 12% against the previous year. In general, the import price, however, recorded a relatively flat trend pattern. Over the period under review, average import prices hit record highs at $X per ton in 2012; however, from 2013 to 2022, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Greece ($X per ton), while the price for Germany ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Netherlands (+7.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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