Romania: Domestic Toaster Market 2025

Domestic Toaster Market Size in Romania

In 2022, the Romanian domestic toaster market decreased by -14.3% to $X for the first time since 2011, thus ending a ten-year rising trend. Overall, the total consumption indicated a strong expansion from 2012 to 2022: its value increased at an average annual rate of +6.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Over the period under review, the market reached the peak level at $X in 2021, and then shrank in the following year.

Domestic Toaster Exports

Exports from Romania

Domestic toaster exports from Romania skyrocketed to X units in 2022, surging by 26% against 2021 figures. In general, exports continue to indicate resilient growth. The growth pace was the most rapid in 2014 when exports increased by 91% against the previous year. The exports peaked in 2022 and are likely to continue growth in the near future.

In value terms, domestic toaster exports surged to $X in 2022. Over the period under review, exports posted a strong increase. The most prominent rate of growth was recorded in 2020 with an increase of 107% against the previous year. Over the period under review, the exports attained the peak figure in 2022 and are expected to retain growth in the near future.

Exports by Country

Bulgaria (X units) was the main destination for domestic toaster exports from Romania, with a 30% share of total exports. Moreover, domestic toaster exports to Bulgaria exceeded the volume sent to the second major destination, Hungary (X units), threefold. Slovakia (X units) ranked third in terms of total exports with a 10% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Bulgaria totaled +35.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Hungary (-9.2% per year) and Slovakia (+51.1% per year).

In value terms, Bulgaria ($X) remains the key foreign market for domestic electric toasters exports from Romania, comprising 39% of total exports. The second position in the ranking was held by Hungary ($X), with a 13% share of total exports. It was followed by Poland, with an 11% share.

From 2012 to 2022, the average annual growth rate of value to Bulgaria amounted to +32.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Hungary (+0.4% per year) and Poland (+12.0% per year).

Export Prices by Country

The average domestic toaster export price stood at $X per unit in 2022, remaining stable against the previous year. Over the period under review, export price indicated a tangible increase from 2012 to 2022: its price increased at an average annual rate of +4.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, domestic toaster export price increased by +15.5% against 2019 indices. The most prominent rate of growth was recorded in 2018 an increase of 70% against the previous year. As a result, the export price reached the peak level of $X per unit. From 2019 to 2022, the average export prices remained at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Bulgaria ($X per unit), while the average price for exports to the Czech Republic ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Hungary (+10.5%), while the prices for the other major destinations experienced more modest paces of growth.

Domestic Toaster Imports

Imports into Romania

In 2022, supplies from abroad of domestic electric toasters decreased by -19.8% to X units for the first time since 2019, thus ending a two-year rising trend. Overall, total imports indicated a measured expansion from 2012 to 2022: its volume increased at an average annual rate of +4.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The pace of growth appeared the most rapid in 2018 when imports increased by 28%. Over the period under review, imports reached the peak figure at X units in 2021, and then contracted significantly in the following year.

In value terms, domestic toaster imports dropped to $X in 2022. In general, imports, however, saw buoyant growth. The pace of growth appeared the most rapid in 2018 when imports increased by 25%. Imports peaked at $X in 2021, and then shrank in the following year.

Imports by Country

In 2022, China (X units) constituted the largest domestic toaster supplier to Romania, accounting for a 50% share of total imports. Moreover, domestic toaster imports from China exceeded the figures recorded by the second-largest supplier, Germany (X units), threefold. Turkey (X units) ranked third in terms of total imports with an 8.8% share.

From 2012 to 2022, the average annual growth rate of volume from China stood at +4.1%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+10.0% per year) and Turkey (+29.9% per year).

In value terms, China ($X) constituted the largest supplier of domestic electric toasters to Romania, comprising 42% of total imports. The second position in the ranking was held by Germany ($X), with an 18% share of total imports. It was followed by Hungary, with a 9.3% share.

From 2012 to 2022, the average annual rate of growth in terms of value from China stood at +10.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+12.7% per year) and Hungary (-3.2% per year).

Import Prices by Country

In 2022, the average domestic toaster import price amounted to $X per unit, growing by 13% against the previous year. Over the last decade, it increased at an average annual rate of +3.1%. The most prominent rate of growth was recorded in 2019 an increase of 19% against the previous year. The import price peaked in 2022 and is expected to retain growth in the near future.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Italy ($X per unit), while the price for Turkey ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Turkey (+7.4%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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