Romania: Electric Hair Dryer Market 2024

Electric Hair Dryer Market Size in Romania

The Romanian electric hair dryer market skyrocketed to $X in 2021, picking up by 24% against the previous year. Overall, the total consumption indicated a resilient expansion from 2012 to 2021: its value increased at an average annual rate of +6.7% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +86.8% against 2013 indices. As a result, consumption reached the peak level and is likely to continue growth in the immediate term.

Electric Hair Dryer Production in Romania

In value terms, electric hair dryer production soared to $X in 2021 estimated in export price. In general, production, however, continues to indicate a significant decline. The growth pace was the most rapid in 2020 with an increase of 1,570%. Over the period under review, production reached the peak level at $X in 2018; however, from 2019 to 2021, production remained at a lower figure.

Electric Hair Dryer Exports

Exports from Romania

After two years of decline, overseas shipments of electric hair dryers increased by 50% to X units in 2021. Overall, exports showed a significant increase. The most prominent rate of growth was recorded in 2018 with an increase of 563% against the previous year. As a result, the exports reached the peak of X units. From 2019 to 2021, the growth of the exports remained at a somewhat lower figure.

In value terms, electric hair dryer exports surged to $X in 2021. Over the period under review, exports continue to indicate significant growth. The most prominent rate of growth was recorded in 2018 with an increase of 552% against the previous year. As a result, the exports attained the peak of $X. From 2019 to 2021, the growth of the exports failed to regain momentum.

Exports by Country

Bulgaria (X units) was the main destination for electric hair dryer exports from Romania, with a 52% share of total exports. Moreover, electric hair dryer exports to Bulgaria exceeded the volume sent to the second major destination, Ukraine (X units), threefold. Slovakia (X units) ranked third in terms of total exports with a 12% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Bulgaria stood at +61.3%. Exports to the other major destinations recorded the following average annual rates of exports growth: Ukraine (+3,594.9% per year) and Slovakia (+19.4% per year).

In value terms, Bulgaria ($X) remains the key foreign market for electric hair dryers exports from Romania, comprising 59% of total exports. The second position in the ranking was taken by Ukraine ($X), with a 14% share of total exports. It was followed by Moldova, with an 8.5% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Bulgaria stood at +70.2%. Exports to the other major destinations recorded the following average annual rates of exports growth: Ukraine (+2,122.4% per year) and Moldova (+22.5% per year).

Export Prices by Country

The average electric hair dryer export price stood at $X per unit in 2021, shrinking by -1.9% against the previous year. Overall, the export price, however, saw a relatively flat trend pattern. The pace of growth appeared the most rapid in 2017 when the average export price increased by 26%. The export price peaked at $X per unit in 2014; however, from 2015 to 2021, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major external markets. In 2021, the country with the highest price was Greece ($X per unit), while the average price for exports to Slovakia ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Hong Kong SAR (+419.0%), while the prices for the other major destinations experienced more modest paces of growth.

Electric Hair Dryer Imports

Imports into Romania

In 2021, the amount of electric hair dryers imported into Romania expanded slightly to X units, growing by 2.7% on 2020 figures. Overall, total imports indicated tangible growth from 2012 to 2021: its volume increased at an average annual rate of +3.9% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports decreased by -4.4% against 2019 indices. The growth pace was the most rapid in 2015 when imports increased by 36%. Over the period under review, imports hit record highs at X units in 2019; however, from 2020 to 2021, imports remained at a lower figure.

In value terms, electric hair dryer imports surged to $X in 2021. In general, total imports indicated a strong expansion from 2012 to 2021: its value increased at an average annual rate of +8.1% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +22.6% against 2018 indices. As a result, imports attained the peak and are likely to continue growth in the immediate term.

Imports by Country

Germany (X units), China (X units) and Hungary (X units) were the main suppliers of electric hair dryer imports to Romania, together accounting for 74% of total imports. Slovakia, France, the Czech Republic and Italy lagged somewhat behind, together comprising a further 21%.

From 2012 to 2021, the biggest increases were recorded for Slovakia (with a CAGR of +113.4%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Germany ($X), Hungary ($X) and China ($X) constituted the largest electric hair dryer suppliers to Romania, together comprising 72% of total imports. Slovakia, France, the Czech Republic and Italy lagged somewhat behind, together accounting for a further 22%.

In terms of the main suppliers, Slovakia, with a CAGR of +114.2%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average electric hair dryer import price amounted to $X per unit, with an increase of 29% against the previous year. Over the period from 2012 to 2021, it increased at an average annual rate of +4.0%. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was Italy ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+9.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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