Romania: Lawn Mower Market 2024

Lawn Mower Market Size in Romania

In 2022, the Romanian lawn mower market decreased by -26.4% to $X, falling for the second year in a row after two years of growth. In general, consumption saw a pronounced reduction. Over the period under review, the market hit record highs at $X in 2015; however, from 2016 to 2022, consumption remained at a lower figure.

Lawn Mower Production in Romania

In value terms, lawn mower production totaled $X in 2022 estimated in export price. Overall, production, however, saw a slight curtailment. The most prominent rate of growth was recorded in 2013 when the production volume increased by 27%. As a result, production attained the peak level of $X. From 2014 to 2022, production growth failed to regain momentum.

Lawn Mower Exports

Exports from Romania

In 2022, approx. X units of mowers for lawns, parks, golf courses or sports grounds were exported from Romania; picking up by 452% compared with the previous year's figure. Over the period under review, exports showed a significant increase. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, lawn mower exports skyrocketed to $X in 2022. In general, exports showed a significant increase. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports by Country

Germany (X units) was the main destination for lawn mower exports from Romania, with a 60% share of total exports. Moreover, lawn mower exports to Germany exceeded the volume sent to the second major destination, Austria (X units), ninefold. Estonia (X units) ranked third in terms of total exports with a 4% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Germany amounted to +65.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Austria (+75.9% per year) and Estonia (+1,718.8% per year).

In value terms, Germany ($X) remains the key foreign market for mowers for lawns, parks, golf courses or sports grounds exports from Romania, comprising 42% of total exports. The second position in the ranking was held by Austria ($X), with an 11% share of total exports. It was followed by Estonia, with a 5.1% share.

From 2012 to 2022, the average annual growth rate of value to Germany totaled +68.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Austria (+72.6% per year) and Estonia (+1,656.2% per year).

Export Prices by Country

The average lawn mower export price stood at $X per unit in 2022, growing by 5.9% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +4.0%. The most prominent rate of growth was recorded in 2013 an increase of 50% against the previous year. Over the period under review, the average export prices hit record highs at $X per unit in 2016; however, from 2017 to 2022, the export prices stood at a somewhat lower figure.

There were significant differences in the average prices for the major foreign markets. In 2022, amid the top suppliers, the country with the highest price was the UK ($X per unit), while the average price for exports to Germany ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Hungary (+14.5%), while the prices for the other major destinations experienced more modest paces of growth.

Lawn Mower Imports

Imports into Romania

In 2022, after three years of growth, there was significant decline in supplies from abroad of mowers for lawns, parks, golf courses or sports grounds, when their volume decreased by -18.5% to X units. In general, imports, however, posted a prominent expansion. The growth pace was the most rapid in 2017 with an increase of 66%. Imports peaked at X units in 2021, and then declined sharply in the following year.

In value terms, lawn mower imports fell to $X in 2022. Over the period under review, imports, however, posted a remarkable increase. The most prominent rate of growth was recorded in 2021 when imports increased by 60% against the previous year. As a result, imports attained the peak of $X, and then declined slightly in the following year.

Imports by Country

In 2022, China (X units) constituted the largest lawn mower supplier to Romania, with a 54% share of total imports. Moreover, lawn mower imports from China exceeded the figures recorded by the second-largest supplier, Germany (X units), fourfold. Hungary (X units) ranked third in terms of total imports with a 12% share.

From 2012 to 2022, the average annual growth rate of volume from China amounted to +26.2%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+4.1% per year) and Hungary (+10.3% per year).

In value terms, China ($X) constituted the largest supplier of mowers for lawns, parks, golf courses or sports grounds to Romania, comprising 49% of total imports. The second position in the ranking was taken by Germany ($X), with a 12% share of total imports. It was followed by Hungary, with a 7.8% share.

From 2012 to 2022, the average annual growth rate of value from China stood at +30.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Germany (+5.5% per year) and Hungary (+12.0% per year).

Import Prices by Country

In 2022, the average lawn mower import price amounted to $X per unit, with an increase of 18% against the previous year. Over the last decade, it increased at an average annual rate of +2.4%. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Bulgaria ($X per unit), while the price for Hungary ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Belgium (+7.3%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform