Romania: Smoothing Iron Market 2024

Smoothing Iron Market Size in Romania

In 2021, the Romanian smoothing iron market decreased by -64.1% to $X, falling for the fourth year in a row after two years of growth. Overall, consumption saw a abrupt downturn. As a result, consumption reached the peak level of $X. From 2018 to 2021, the growth of the market remained at a lower figure.

Smoothing Iron Production in Romania

In value terms, smoothing iron production shrank markedly to $X in 2021 estimated in export price. In general, production saw a abrupt contraction. The most prominent rate of growth was recorded in 2020 when the production volume increased by 188%. As a result, production attained the peak level of $X, and then declined remarkably in the following year.

Smoothing Iron Exports

Exports from Romania

For the third year in a row, Romania recorded growth in shipments abroad of electric smoothing irons, which increased by 36% to X units in 2021. In general, exports continue to indicate a significant expansion. The growth pace was the most rapid in 2019 with an increase of 370% against the previous year. Over the period under review, the exports reached the peak figure in 2021 and are expected to retain growth in the immediate term.

In value terms, smoothing iron exports surged to $X in 2021. Overall, exports recorded significant growth. The pace of growth appeared the most rapid in 2019 with an increase of 231%. Over the period under review, the exports hit record highs in 2021 and are likely to continue growth in years to come.

Exports by Country

Turkey (X units) was the main destination for smoothing iron exports from Romania, accounting for a 89% share of total exports. It was followed by Poland (X units), with a 2.4% share of total exports. The third position in this ranking was taken by Bulgaria (X units), with a 2.4% share.

From 2012 to 2021, the average annual growth rate of volume to Turkey amounted to +367.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Poland (+16.7% per year) and Bulgaria (+32.9% per year).

In value terms, Turkey ($X) remains the key foreign market for electric smoothing irons exports from Romania, comprising 86% of total exports. The second position in the ranking was held by Poland ($X), with a 4.2% share of total exports. It was followed by Bulgaria, with a 3.5% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Turkey stood at +262.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Poland (+22.4% per year) and Bulgaria (+43.4% per year).

Export Prices by Country

The average smoothing iron export price stood at $X per unit in 2021, flattening at the previous year. Over the period under review, the export price continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2013 when the average export price increased by 25%. Over the period under review, the average export prices reached the maximum at $X per unit in 2018; however, from 2019 to 2021, the export prices stood at a somewhat lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Poland ($X per unit), while the average price for exports to Greece ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the UK (+17.6%), while the prices for the other major destinations experienced more modest paces of growth.

Smoothing Iron Imports

Imports into Romania

In 2021, supplies from abroad of electric smoothing irons decreased by -0.3% to X units, falling for the third year in a row after five years of growth. In general, total imports indicated a tangible expansion from 2012 to 2021: its volume increased at an average annual rate of +2.4% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports decreased by -14.9% against 2018 indices. The most prominent rate of growth was recorded in 2015 with an increase of 19% against the previous year. Imports peaked at X units in 2018; however, from 2019 to 2021, imports failed to regain momentum.

In value terms, smoothing iron imports stood at $X in 2021. Over the period under review, total imports indicated buoyant growth from 2012 to 2021: its value increased at an average annual rate of +6.0% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2017 with an increase of 25%. As a result, imports attained the peak of $X. From 2018 to 2021, the growth of imports failed to regain momentum.

Imports by Country

China (X units), Slovakia (X units) and Hungary (X units) were the main suppliers of smoothing iron imports to Romania, with a combined 82% share of total imports.

From 2012 to 2021, the biggest increases were recorded for Slovakia (with a CAGR of +138.6%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest smoothing iron suppliers to Romania were Hungary ($X), Slovakia ($X) and China ($X), together comprising 85% of total imports.

Among the main suppliers, Slovakia, with a CAGR of +148.2%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average smoothing iron import price amounted to $X per unit, picking up by 10% against the previous year. Over the last nine-year period, it increased at an average annual rate of +3.5%. The pace of growth appeared the most rapid in 2013 an increase of 22%. The import price peaked at $X per unit in 2017; however, from 2018 to 2021, import prices failed to regain momentum.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Hungary ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Netherlands (+15.6%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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