Romania: Market for Hair Brushes And Shaving And Toilet Brushes For Personal Use 2024

Market Size for Hair Brushes And Shaving And Toilet Brushes For Personal Use in Romania

In 2022, the Romanian market for hair brushes and shaving and toilet brushes for personal use decreased by -10.3% to $X for the first time since 2019, thus ending a two-year rising trend. Overall, consumption, however, enjoyed a buoyant increase. Over the period under review, the market attained the maximum level at $X in 2021, and then contracted in the following year.

Production of Hair Brushes And Shaving And Toilet Brushes For Personal Use in Romania

In value terms, hair, shaving and toilet brush production fell to $X in 2022 estimated in export price. In general, the total production indicated a buoyant expansion from 2012 to 2022: its value increased at an average annual rate of +6.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, production increased by +80.8% against 2012 indices. The most prominent rate of growth was recorded in 2021 with an increase of 14% against the previous year. As a result, production reached the peak level of $X, and then dropped in the following year.

Exports of Hair Brushes And Shaving And Toilet Brushes For Personal Use

Exports from Romania

In 2022, overseas shipments of hair brushes and shaving and toilet brushes for personal use increased by 9.8% to X units, rising for the second consecutive year after three years of decline. Over the period under review, exports, however, recorded a abrupt contraction. The growth pace was the most rapid in 2013 with an increase of 401% against the previous year. As a result, the exports reached the peak of X units. From 2014 to 2022, the growth of the exports failed to regain momentum.

In value terms, hair, shaving and toilet brush exports skyrocketed to $X in 2022. Overall, exports, however, saw a pronounced shrinkage. The pace of growth was the most pronounced in 2013 with an increase of 619%. As a result, the exports reached the peak of $X. From 2014 to 2022, the growth of the exports failed to regain momentum.

Exports by Country

Bulgaria (X units) was the main destination for hair, shaving and toilet brush exports from Romania, with a 45% share of total exports. Moreover, hair, shaving and toilet brush exports to Bulgaria exceeded the volume sent to the second major destination, Hungary (X units), twofold. The Netherlands (X units) ranked third in terms of total exports with a 9.4% share.

From 2012 to 2022, the average annual growth rate of volume to Bulgaria amounted to +8.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Hungary (+73.0% per year) and the Netherlands (+185.7% per year).

In value terms, Bulgaria ($X) remains the key foreign market for hair brushes and shaving and toilet brushes for personal use exports from Romania, comprising 41% of total exports. The second position in the ranking was taken by the Netherlands ($X), with a 20% share of total exports. It was followed by Hungary, with a 9.4% share.

From 2012 to 2022, the average annual growth rate of value to Bulgaria totaled +15.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: the Netherlands (+248.2% per year) and Hungary (+49.8% per year).

Export Prices by Country

In 2022, the average export price for hair brushes and shaving and toilet brushes for personal use amounted to $X per unit, surging by 13% against the previous year. Over the period under review, export price indicated a perceptible increase from 2012 to 2022: its price increased at an average annual rate of +3.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, hair, shaving and toilet brush export price increased by +15.1% against 2020 indices. The most prominent rate of growth was recorded in 2013 an increase of 44% against the previous year. As a result, the export price reached the peak level of $X per unit; afterwards, it flattened through to 2022.

There were significant differences in the average prices for the major overseas markets. In 2022, amid the top suppliers, the country with the highest price was the Netherlands ($X per unit), while the average price for exports to Hungary ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to the Netherlands (+21.9%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Hair Brushes And Shaving And Toilet Brushes For Personal Use

Imports into Romania

In 2022, after two years of growth, there was significant decline in purchases abroad of hair brushes and shaving and toilet brushes for personal use, when their volume decreased by -39.2% to X units. Over the period under review, imports, however, posted a temperate increase. The most prominent rate of growth was recorded in 2021 when imports increased by 69% against the previous year. As a result, imports reached the peak of X units, and then dropped rapidly in the following year.

In value terms, hair, shaving and toilet brush imports expanded to $X in 2022. In general, imports, however, enjoyed buoyant growth. The growth pace was the most rapid in 2021 when imports increased by 46% against the previous year. Imports peaked in 2022 and are expected to retain growth in the near future.

Imports by Country

China (X units), Hungary (X units) and Poland (X units) were the main suppliers of hair, shaving and toilet brush imports to Romania, together accounting for 64% of total imports. The Netherlands, Germany, Italy, France, Croatia, Turkey, Belgium and the Czech Republic lagged somewhat behind, together comprising a further 28%.

From 2012 to 2022, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Croatia (with a CAGR of +159.8%), while imports for the other leaders experienced more modest paces of growth.

In value terms, the largest hair, shaving and toilet brush suppliers to Romania were Hungary ($X), China ($X) and Poland ($X), with a combined 52% share of total imports. The Czech Republic, the Netherlands, Germany, Belgium, Italy, France, Croatia and Turkey lagged somewhat behind, together comprising a further 40%.

Croatia, with a CAGR of +149.4%, saw the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average import price for hair brushes and shaving and toilet brushes for personal use amounted to $X per unit, rising by 70% against the previous year. Overall, the import price recorded a strong expansion. As a result, import price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was the Czech Republic ($X per unit), while the price for China ($X per unit) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Czech Republic (+23.1%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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