Romania: Market for Jams, Jellies, Puree And Pastes 2024

Market Size for Jams, Jellies, Puree And Pastes in Romania

In 2021, the Romanian market for jams, jellies, puree and pastes increased by 11% to $X, rising for the sixth year in a row after three years of decline. In general, the total consumption indicated a mild increase from 2012 to 2021: its value increased at an average annual rate of +1.3% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, consumption increased by +64.9% against 2015 indices. Jam, jelly, puree and paste consumption peaked in 2021 and is expected to retain growth in years to come.

Production of Jams, Jellies, Puree And Pastes in Romania

In value terms, jam, jelly, puree and paste production declined to $X in 2021 estimated in export price. Over the period under review, production continues to indicate a deep downturn. The pace of growth was the most pronounced in 2020 when the production volume increased by 40%. Over the period under review, production hit record highs at $X in 2012; however, from 2013 to 2021, production stood at a somewhat lower figure.

Exports of Jams, Jellies, Puree And Pastes

Exports from Romania

After six years of growth, shipments abroad of jams, jellies, puree and pastes decreased by -6.5% to X tons in 2021. Over the period under review, exports, however, continue to indicate significant growth. The most prominent rate of growth was recorded in 2013 with an increase of 93% against the previous year. The exports peaked at X tons in 2020, and then shrank in the following year.

In value terms, jam, jelly, puree and paste exports reached $X in 2021. In general, exports, however, posted significant growth. The most prominent rate of growth was recorded in 2013 with an increase of 67%. Over the period under review, the exports attained the peak figure in 2021 and are likely to continue growth in the near future.

Exports by Country

Hungary (X tons) was the main destination for jam, jelly, puree and paste exports from Romania, accounting for a 32% share of total exports. Moreover, jam, jelly, puree and paste exports to Hungary exceeded the volume sent to the second major destination, the UK (X tons), threefold. The third position in this ranking was held by Moldova (X tons), with a 9.6% share.

From 2012 to 2021, the average annual growth rate of volume to Hungary totaled +65.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: the UK (+26.4% per year) and Moldova (+27.6% per year).

In value terms, the largest markets for jam, jelly, puree and paste exported from Romania were Hungary ($X), the UK ($X) and the United States ($X), with a combined 45% share of total exports. Moldova, Spain, Germany, Israel, Belgium, Italy, Canada, Bulgaria, the Czech Republic and Slovakia lagged somewhat behind, together accounting for a further 41%.

In terms of the main countries of destination, Bulgaria, with a CAGR of +60.8%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average export price for jams, jellies, puree and pastes amounted to $X per ton, jumping by 17% against the previous year. Overall, the export price saw a relatively flat trend pattern. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices for the major foreign markets. In 2021, the country with the highest price was Germany ($X per ton), while the average price for exports to the Czech Republic ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to the UK (+6.0%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Jams, Jellies, Puree And Pastes

Imports into Romania

For the seventh year in a row, Romania recorded growth in overseas purchases of jams, jellies, puree and pastes, which increased by 21% to X tons in 2021. In general, imports enjoyed a resilient increase. The growth pace was the most rapid in 2017 when imports increased by 31%. Over the period under review, imports reached the maximum in 2021 and are likely to see steady growth in years to come.

In value terms, jam, jelly, puree and paste imports soared to $X in 2021. Overall, imports continue to indicate a resilient expansion. The growth pace was the most rapid in 2017 when imports increased by 35% against the previous year. Imports peaked in 2021 and are likely to see steady growth in the immediate term.

Imports by Country

Greece (X tons), Moldova (X tons) and Poland (X tons) were the main suppliers of jam, jelly, puree and paste imports to Romania, with a combined 47% share of total imports. Germany, Bulgaria, Turkey, Italy, Hungary, Latvia, France, the Czech Republic, the Netherlands and Croatia lagged somewhat behind, together accounting for a further 43%.

From 2012 to 2021, the biggest increases were recorded for Croatia (with a CAGR of +619.0%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Greece ($X), Germany ($X) and Moldova ($X) appeared to be the largest jam, jelly, puree and paste suppliers to Romania, with a combined 38% share of total imports. These countries were followed by France, Bulgaria, Poland, Italy, Hungary, Turkey, Latvia, the Czech Republic, Croatia and the Netherlands, which together accounted for a further 49%.

In terms of the main suppliers, Croatia, with a CAGR of +740.5%, recorded the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average import price for jams, jellies, puree and pastes amounted to $X per ton, increasing by 6% against the previous year. Overall, the import price, however, continues to indicate a noticeable setback. The import price peaked at $X per ton in 2012; however, from 2013 to 2021, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was France ($X per ton), while the price for Moldova ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Croatia (+16.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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