Romania: Plain Postcard Market 2024

Plain Postcard Market Size in Romania

In 2021, after four years of growth, there was significant decline in the Romanian plain postcard market, when its value decreased by -40% to $X. Overall, consumption, however, recorded perceptible growth. Over the period under review, the market hit record highs at $X in 2020, and then fell rapidly in the following year.

Plain Postcard Production in Romania

In value terms, plain postcard production shrank notably to $X in 2021 estimated in export price. Overall, production, however, enjoyed a strong expansion. The most prominent rate of growth was recorded in 2017 with an increase of 105% against the previous year. Plain postcard production peaked at $X in 2020, and then fell dramatically in the following year.

Plain Postcard Exports

Exports from Romania

In 2021, approx. X kg of letter cards, plain postcards and correspondence cards were exported from Romania; with an increase of 822% on 2020. Over the period under review, exports saw a significant expansion. The pace of growth appeared the most rapid in 2013 when exports increased by 2,043%. The exports peaked at X tons in 2014; however, from 2015 to 2021, the exports remained at a lower figure.

In value terms, plain postcard exports soared to $X in 2021. In general, exports enjoyed significant growth. The growth pace was the most rapid in 2014 when exports increased by 3,172% against the previous year. As a result, the exports attained the peak of $X. From 2015 to 2021, the growth of the exports failed to regain momentum.

Exports by Country

Hungary (X kg), Bulgaria (X kg) and Croatia (X kg) were the main destinations of plain postcard exports from Romania, together accounting for 94% of total exports.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Croatia (with a CAGR of +129.7%), while the other leaders experienced more modest paces of growth.

In value terms, Hungary ($X), Croatia ($X) and Bulgaria ($X) constituted the largest markets for plain postcard exported from Romania worldwide, with a combined 90% share of total exports.

Among the main countries of destination, Croatia, with a CAGR of +287.6%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average plain postcard export price stood at $X per ton in 2021, declining by -39.9% against the previous year. In general, the export price continues to indicate a noticeable curtailment. The most prominent rate of growth was recorded in 2014 when the average export price increased by 95%. The export price peaked at $X per ton in 2015; however, from 2016 to 2021, the export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Poland ($X per ton), while the average price for exports to Hungary ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Croatia (+53.9%), while the prices for the other major destinations experienced more modest paces of growth.

Plain Postcard Imports

Imports into Romania

In 2021, supplies from abroad of letter cards, plain postcards and correspondence cards decreased by -41.7% to X tons, falling for the second year in a row after two years of growth. Over the period under review, imports saw a abrupt decrease. The most prominent rate of growth was recorded in 2019 when imports increased by 73%. Imports peaked at X tons in 2012; however, from 2013 to 2021, imports remained at a lower figure.

In value terms, plain postcard imports contracted markedly to $X in 2021. Overall, imports faced a abrupt shrinkage. The most prominent rate of growth was recorded in 2018 when imports increased by 70%. Imports peaked at $X in 2012; however, from 2013 to 2021, imports remained at a lower figure.

Imports by Country

In 2021, Germany (X tons) constituted the largest supplier of plain postcard to Romania, accounting for a 65% share of total imports. Moreover, plain postcard imports from Germany exceeded the figures recorded by the second-largest supplier, China (X tons), twofold. The third position in this ranking was held by Turkey (X tons), with a 3.6% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Germany totaled +7.8%. The remaining supplying countries recorded the following average annual rates of imports growth: China (+183.1% per year) and Turkey (-25.3% per year).

In value terms, Germany ($X) constituted the largest supplier of letter cards, plain postcards and correspondence cards to Romania, comprising 69% of total imports. The second position in the ranking was held by China ($X), with a 21% share of total imports. It was followed by Turkey, with a 4.5% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Germany stood at +6.0%. The remaining supplying countries recorded the following average annual rates of imports growth: China (+178.8% per year) and Turkey (-19.7% per year).

Import Prices by Country

The average plain postcard import price stood at $X per ton in 2021, increasing by 3.2% against the previous year. Overall, the import price, however, showed a deep slump. The most prominent rate of growth was recorded in 2020 when the average import price increased by 17% against the previous year. Over the period under review, average import prices reached the maximum at $X per ton in 2012; however, from 2013 to 2021, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Poland ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Portugal (+71.8%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

Frequently Asked Questions (FAQ) :