Romania: Lip Make-Up Preparations Market 2024

Lip Make-Up Preparations Market Size in Romania

The Romanian lip make-up preparations market skyrocketed to $X in 2022, rising by 25% against the previous year. This figure reflects the total revenues of producers and importers (excluding logistics costs, retail marketing costs, and retailers' margins, which will be included in the final consumer price). Overall, the total consumption indicated a prominent increase from 2012 to 2022: its value increased at an average annual rate of +6.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, consumption increased by +33.7% against 2019 indices. Over the period under review, the market reached the peak level in 2022 and is likely to see steady growth in the immediate term.

Lip Make-Up Preparations Exports

Exports from Romania

In 2022, shipments abroad of lip make-up preparations was finally on the rise to reach X tons after two years of decline. Overall, exports recorded a resilient expansion. The pace of growth appeared the most rapid in 2019 with an increase of 128% against the previous year. As a result, the exports attained the peak of X tons. From 2020 to 2022, the growth of the exports remained at a somewhat lower figure.

In value terms, lip make-up preparations exports expanded rapidly to $X in 2022. Over the period under review, exports recorded a prominent expansion. The growth pace was the most rapid in 2019 with an increase of 150%. As a result, the exports attained the peak of $X. From 2020 to 2022, the growth of the exports remained at a lower figure.

Exports by Country

Bulgaria (X tons) was the main destination for lip make-up preparations exports from Romania, with a 43% share of total exports. Moreover, lip make-up preparations exports to Bulgaria exceeded the volume sent to the second major destination, Poland (X tons), twofold. The third position in this ranking was held by Hungary (X tons), with a 9.8% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Bulgaria totaled +7.8%. Exports to the other major destinations recorded the following average annual rates of exports growth: Poland (+25.4% per year) and Hungary (+11.2% per year).

In value terms, the largest markets for lip make-up preparations exported from Romania were Bulgaria ($X), Poland ($X) and Greece ($X), with a combined 57% share of total exports.

In terms of the main countries of destination, Greece, with a CAGR of +119.0%, saw the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average lip make-up preparations export price stood at $X per ton in 2022, leveling off at the previous year. In general, the export price saw a relatively flat trend pattern. The growth pace was the most rapid in 2016 an increase of 28%. As a result, the export price attained the peak level of $X per ton. From 2017 to 2022, the average export prices remained at a somewhat lower figure.

There were significant differences in the average prices for the major external markets. In 2022, amid the top suppliers, the country with the highest price was Denmark ($X per ton), while the average price for exports to Bulgaria ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Denmark (+31.1%), while the prices for the other major destinations experienced more modest paces of growth.

Lip Make-Up Preparations Imports

Imports into Romania

After two years of decline, purchases abroad of lip make-up preparations increased by 5.5% to X tons in 2022. Overall, total imports indicated a temperate increase from 2012 to 2022: its volume increased at an average annual rate of +2.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports decreased by -18.9% against 2019 indices. The growth pace was the most rapid in 2017 when imports increased by 20% against the previous year. Over the period under review, imports reached the peak figure at X tons in 2019; however, from 2020 to 2022, imports stood at a somewhat lower figure.

In value terms, lip make-up preparations imports surged to $X in 2022. Over the period under review, imports enjoyed a strong expansion. Over the period under review, imports hit record highs at $X in 2019; however, from 2020 to 2022, imports failed to regain momentum.

Imports by Country

Poland (X tons), China (X tons) and Spain (X tons) were the main suppliers of lip make-up preparations imports to Romania, with a combined 46% share of total imports.

From 2012 to 2022, the biggest increases were recorded for Spain (with a CAGR of +59.0%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, France ($X), the Czech Republic ($X) and Italy ($X) appeared to be the largest lip make-up preparations suppliers to Romania, together comprising 42% of total imports. Croatia, Poland, Germany, Spain, Hungary, Turkey, China and Greece lagged somewhat behind, together comprising a further 49%.

Spain, with a CAGR of +59.7%, saw the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average lip make-up preparations import price stood at $X per ton in 2022, with an increase of 23% against the previous year. Over the period under review, import price indicated a resilient increase from 2012 to 2022: its price increased at an average annual rate of +5.0% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, lip make-up preparations import price increased by +49.4% against 2020 indices. As a result, import price reached the peak level and is likely to continue growth in the immediate term.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Germany ($X per ton), while the price for China ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by the Czech Republic (+15.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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