Romania: Soft Drink Market 2024

Soft Drink Market Size in Romania

In 2021, the Romanian soft drink market decreased by -96.1% to $X, falling for the second year in a row after five years of growth. Overall, consumption continues to indicate a precipitous curtailment. Over the period under review, the market reached the peak level at $X in 2019; however, from 2020 to 2021, consumption failed to regain momentum.

Soft Drink Production in Romania

In value terms, soft drink production declined notably to $X in 2021 estimated in export price. Over the period under review, production faced a dramatic decrease. The pace of growth appeared the most rapid in 2018 when the production volume increased by 13% against the previous year. Over the period under review, production attained the maximum level at $X in 2019; however, from 2020 to 2021, production remained at a lower figure.

Soft Drink Exports

Exports from Romania

In 2021, soft drink exports from Romania surged to X litres, with an increase of 30% against the year before. In general, exports saw resilient growth. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

In value terms, soft drink exports surged to $X in 2021. Over the period under review, total exports indicated prominent growth from 2012 to 2021: its value increased at an average annual rate of +7.3% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2018 when exports increased by 25%. The exports peaked in 2021 and are expected to retain growth in the near future.

Exports by Country

Greece (X litres), Bulgaria (X litres) and Serbia (X litres) were the main destinations of soft drink exports from Romania, together accounting for 69% of total exports.

From 2012 to 2021, the biggest increases were in Serbia (with a CAGR of +133.9%), while shipments for the other leaders experienced more modest paces of growth.

In value terms, Bulgaria ($X), Greece ($X) and Serbia ($X) constituted the largest markets for soft drink exported from Romania worldwide, with a combined 67% share of total exports.

In terms of the main countries of destination, Serbia, with a CAGR of +94.6%, recorded the highest growth rate of the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average soft drink export price amounted to $X per litre, dropping by -4.5% against the previous year. Overall, the export price continues to indicate a abrupt downturn. The growth pace was the most rapid in 2014 when the average export price increased by 8.5%. As a result, the export price reached the peak level of $X per litre. From 2015 to 2021, the average export prices failed to regain momentum.

Prices varied noticeably country of destination: the country with the highest price was Turkey ($X per litre), while the average price for exports to Greece ($X per litre) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Turkey (+9.7%), while the prices for the other major destinations experienced a decline.

Soft Drink Imports

Imports into Romania

In 2021, the amount of soft drinks imported into Romania skyrocketed to X litres, with an increase of 25% on 2020 figures. Over the period under review, imports saw prominent growth. The pace of growth appeared the most rapid in 2020 when imports increased by 60% against the previous year. Imports peaked in 2021 and are likely to see steady growth in the near future.

In value terms, soft drink imports soared to $X in 2021. In general, imports saw a remarkable increase. The most prominent rate of growth was recorded in 2018 with an increase of 41%. Imports peaked in 2021 and are likely to see steady growth in years to come.

Imports by Country

In 2021, Hungary (X litres) constituted the largest soft drink supplier to Romania, accounting for a 38% share of total imports. Moreover, soft drink imports from Hungary exceeded the figures recorded by the second-largest supplier, Poland (X litres), fourfold. Austria (X litres) ranked third in terms of total imports with a 10% share.

From 2012 to 2021, the average annual growth rate of volume from Hungary stood at +19.5%. The remaining supplying countries recorded the following average annual rates of imports growth: Poland (+11.2% per year) and Austria (+17.4% per year).

In value terms, Hungary ($X) constituted the largest supplier of soft drink to Romania, comprising 29% of total imports. The second position in the ranking was taken by Austria ($X), with a 14% share of total imports. It was followed by Poland, with an 8% share.

From 2012 to 2021, the average annual rate of growth in terms of value from Hungary stood at +16.6%. The remaining supplying countries recorded the following average annual rates of imports growth: Austria (+9.1% per year) and Poland (+7.9% per year).

Import Prices by Country

The average soft drink import price stood at $X per litre in 2021, picking up by 7.7% against the previous year. Over the period under review, the import price, however, recorded a pronounced contraction. The most prominent rate of growth was recorded in 2017 when the average import price increased by 12% against the previous year. The import price peaked at $X per litre in 2018; however, from 2019 to 2021, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, the country with the highest price was Italy ($X per litre), while the price for Ukraine ($X per litre) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Bulgaria (+9.4%), while the prices for the other major suppliers experienced mixed trend patterns.

Source: IndexBox Platform

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