Romania: Potato Chips Market 2024

Potato Chips Market Size in Romania

In 2022, the Romanian potato chips market decreased by -1% to $X, falling for the fourth year in a row after three years of growth. Over the period under review, consumption continues to indicate a abrupt contraction. Potato chips consumption peaked at $X in 2018; however, from 2019 to 2022, consumption remained at a lower figure.

Potato Chips Production in Romania

In value terms, potato chips production surged to $X in 2022 estimated in export price. In general, production saw a pronounced slump. Potato chips production peaked at $X in 2018; however, from 2019 to 2022, production remained at a lower figure.

Potato Chips Exports

Exports from Romania

In 2022, the amount of potato chips exported from Romania skyrocketed to X tons, with an increase of 41% against the previous year's figure. In general, exports showed a resilient expansion. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

In value terms, potato chips exports surged to $X in 2022. Overall, exports enjoyed strong growth. The most prominent rate of growth was recorded in 2021 with an increase of 42%. The exports peaked in 2022 and are expected to retain growth in years to come.

Exports by Country

Bulgaria (X tons) was the main destination for potato chips exports from Romania, accounting for a 45% share of total exports. Moreover, potato chips exports to Bulgaria exceeded the volume sent to the second major destination, Greece (X tons), twofold. Ukraine (X tons) ranked third in terms of total exports with a 7.5% share.

From 2012 to 2022, the average annual growth rate of volume to Bulgaria totaled +8.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Greece (+57.6% per year) and Ukraine (0.0% per year).

In value terms, Bulgaria ($X) remains the key foreign market for potato chips exports from Romania, comprising 47% of total exports. The second position in the ranking was taken by Greece ($X), with a 20% share of total exports. It was followed by Moldova, with a 7.8% share.

From 2012 to 2022, the average annual rate of growth in terms of value to Bulgaria totaled +9.1%. Exports to the other major destinations recorded the following average annual rates of exports growth: Greece (+67.9% per year) and Moldova (+7.2% per year).

Export Prices by Country

In 2022, the average potato chips export price amounted to $X per ton, with a decrease of -7% against the previous year. In general, the export price, however, continues to indicate a relatively flat trend pattern. The growth pace was the most rapid in 2013 an increase of 11%. As a result, the export price reached the peak level of $X per ton. From 2014 to 2022, the average export prices remained at a lower figure.

Average prices varied somewhat for the major export markets. In 2022, amid the top suppliers, the countries with the highest prices were Moldova ($X per ton) and Hungary ($X per ton), while the average price for exports to Ukraine ($X per ton) and Serbia ($X per ton) were amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Greece (+6.5%), while the prices for the other major destinations experienced more modest paces of growth.

Potato Chips Imports

Imports into Romania

In 2022, purchases abroad of potato chips decreased by -25% to X tons, falling for the second year in a row after six years of growth. Over the period under review, imports, however, posted a modest expansion. The most prominent rate of growth was recorded in 2018 with an increase of 46% against the previous year. Over the period under review, imports hit record highs at X tons in 2020; however, from 2021 to 2022, imports failed to regain momentum.

In value terms, potato chips imports shrank remarkably to $X in 2022. Overall, imports, however, recorded pronounced growth. The most prominent rate of growth was recorded in 2018 with an increase of 72%. Imports peaked at $X in 2019; however, from 2020 to 2022, imports stood at a somewhat lower figure.

Imports by Country

Bulgaria (X tons), Germany (X tons) and Poland (X tons) were the main suppliers of potato chips imports to Romania, with a combined 60% share of total imports. Greece, the Czech Republic, Italy, Belgium and the Netherlands lagged somewhat behind, together accounting for a further 28%.

From 2012 to 2022, the biggest increases were recorded for Greece (with a CAGR of +26.5%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, the largest potato chips suppliers to Romania were Poland ($X), Germany ($X) and Greece ($X), together comprising 54% of total imports.

In terms of the main suppliers, Greece, with a CAGR of +24.2%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average potato chips import price amounted to $X per ton, shrinking by -6.1% against the previous year. Over the last decade, it increased at an average annual rate of +3.3%. The growth pace was the most rapid in 2021 an increase of 24% against the previous year. As a result, import price reached the peak level of $X per ton, and then reduced in the following year.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Poland ($X per ton), while the price for Bulgaria ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Belgium (+9.0%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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