Romania: Shaving Preparations Market 2024

Shaving Preparations Market Size in Romania

In 2021, the Romanian shaving preparations market was finally on the rise to reach $X after two years of decline. Overall, consumption enjoyed a remarkable increase. Shaving preparations consumption peaked in 2021 and is expected to retain growth in the immediate term.

Shaving Preparations Production in Romania

In value terms, shaving preparations production rose notably to $X in 2021 estimated in export price. In general, the total production indicated temperate growth from 2012 to 2021: its value increased at an average annual rate of +2.8% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, production decreased by -39.4% against 2017 indices. The most prominent rate of growth was recorded in 2013 when the production volume increased by 29% against the previous year. Shaving preparations production peaked at $X in 2017; however, from 2018 to 2021, production failed to regain momentum.

Shaving Preparations Exports

Exports from Romania

In 2021, shipments abroad of pre-shave, shaving and after-shave preparations (excluding soap in blocks) increased by 27% to X tons, rising for the fourth year in a row after two years of decline. Overall, total exports indicated a perceptible expansion from 2012 to 2021: its volume increased at an average annual rate of +3.9% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports increased by +51.7% against 2017 indices. The growth pace was the most rapid in 2013 when exports increased by 55%. As a result, the exports attained the peak of X tons. From 2014 to 2021, the growth of the exports remained at a lower figure.

In value terms, shaving preparations exports surged to $X in 2021. The total export value increased at an average annual rate of +1.2% from 2012 to 2021; however, the trend pattern indicated some noticeable fluctuations being recorded in certain years. As a result, the exports reached the peak and are likely to continue growth in the immediate term.

Exports by Country

Bulgaria (X tons), Poland (X tons) and Serbia (X tons) were the main destinations of shaving preparations exports from Romania, with a combined 45% share of total exports. These countries were followed by Hungary, Bosnia and Herzegovina, Moldova, North Macedonia, Turkey, Croatia, the Netherlands, Albania and Montenegro, which together accounted for a further 49%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Croatia (with a CAGR of +342.0%), while the other leaders experienced more modest paces of growth.

In value terms, the largest markets for shaving preparations exported from Romania were Hungary ($X), Bulgaria ($X) and Moldova ($X), with a combined 52% share of total exports. These countries were followed by Serbia, Bosnia and Herzegovina, Poland, the Netherlands, North Macedonia, Albania, Turkey, Montenegro and Croatia, which together accounted for a further 41%.

Croatia, with a CAGR of +229.6%, saw the highest rates of growth with regard to the value of exports, in terms of the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average shaving preparations export price amounted to $X per ton, picking up by 15% against the previous year. Over the period under review, the export price, however, showed a noticeable contraction. The most prominent rate of growth was recorded in 2014 an increase of 43% against the previous year. Over the period under review, the average export prices attained the peak figure at $X per ton in 2017; however, from 2018 to 2021, the export prices failed to regain momentum.

Prices varied noticeably country of destination: the country with the highest price was Hungary ($X per ton), while the average price for exports to Croatia ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Hungary (+11.5%), while the prices for the other major destinations experienced mixed trend patterns.

Shaving Preparations Imports

Imports into Romania

After two years of decline, purchases abroad of pre-shave, shaving and after-shave preparations (excluding soap in blocks) increased by 28% to X tons in 2021. Overall, imports posted a strong increase. The pace of growth appeared the most rapid in 2015 with an increase of 78% against the previous year. Over the period under review, imports reached the peak figure in 2021 and are expected to retain growth in the immediate term.

In value terms, shaving preparations imports skyrocketed to $X in 2021. Over the period under review, imports, however, continue to indicate a relatively flat trend pattern. Over the period under review, imports hit record highs at $X in 2012; however, from 2013 to 2021, imports remained at a lower figure.

Imports by Country

In 2021, Belgium (X tons) constituted the largest supplier of shaving preparations to Romania, with a 81% share of total imports. Moreover, shaving preparations imports from Belgium exceeded the figures recorded by the second-largest supplier, Italy (X tons), more than tenfold. Slovakia (X tons) ranked third in terms of total imports with a 4.7% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Belgium amounted to +83.7%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (+1.8% per year) and Slovakia (+37.7% per year).

In value terms, the largest shaving preparations suppliers to Romania were Belgium ($X), Italy ($X) and Slovakia ($X), together accounting for 66% of total imports.

Belgium, with a CAGR of +54.7%, saw the highest growth rate of the value of imports, among the main suppliers over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2021, the average shaving preparations import price amounted to $X per ton, shrinking by -7.8% against the previous year. In general, the import price saw a deep setback. The most prominent rate of growth was recorded in 2014 an increase of 9.8%. As a result, import price reached the peak level of $X per ton. From 2015 to 2021, the average import prices remained at a lower figure.

Prices varied noticeably country of origin: the country with the highest price was the UK ($X per ton), while the price for Belgium ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the UK (+29.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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