Romania: Room Deodorants Market 2024

Room Deodorants Market Size in Romania

The Romanian room deodorants market rose markedly to $X in 2022, growing by 5.7% against the previous year. Over the period under review, consumption enjoyed a remarkable increase. Room deodorants consumption peaked in 2022 and is likely to see steady growth in the near future.

Room Deodorants Production in Romania

In value terms, room deodorants production soared to $X in 2022 estimated in export price. In general, the total production indicated a perceptible expansion from 2012 to 2022: its value increased at an average annual rate of +3.3% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Room deodorants production peaked at $X in 2019; however, from 2020 to 2022, production stood at a somewhat lower figure.

Room Deodorants Exports

Exports from Romania

In 2022, the amount of preparations for perfuming or deodorising rooms exported from Romania contracted significantly to X tons, with a decrease of -21% on the previous year. In general, exports, however, posted a buoyant increase. The most prominent rate of growth was recorded in 2015 when exports increased by 108%. The exports peaked at X tons in 2018; however, from 2019 to 2022, the exports stood at a somewhat lower figure.

In value terms, room deodorants exports contracted markedly to $X in 2022. Overall, exports, however, continue to indicate a buoyant expansion. The pace of growth appeared the most rapid in 2014 with an increase of 148%. Over the period under review, the exports attained the peak figure at $X in 2015; however, from 2016 to 2022, the exports failed to regain momentum.

Exports by Country

Bulgaria (X tons) was the main destination for room deodorants exports from Romania, accounting for a 34% share of total exports. Moreover, room deodorants exports to Bulgaria exceeded the volume sent to the second major destination, Belgium (X tons), twofold. Moldova (X tons) ranked third in terms of total exports with a 12% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Bulgaria stood at +6.7%. Exports to the other major destinations recorded the following average annual rates of exports growth: Belgium (+21.7% per year) and Moldova (+3.5% per year).

In value terms, Bulgaria ($X) remains the key foreign market for preparations for perfuming or deodorising rooms exports from Romania, comprising 39% of total exports. The second position in the ranking was held by Belgium ($X), with a 16% share of total exports. It was followed by Moldova, with a 12% share.

From 2012 to 2022, the average annual growth rate of value to Bulgaria stood at +7.4%. Exports to the other major destinations recorded the following average annual rates of exports growth: Belgium (+35.9% per year) and Moldova (+6.6% per year).

Export Prices by Country

The average room deodorants export price stood at $X per ton in 2022, picking up by 1.9% against the previous year. Over the period under review, export price indicated tangible growth from 2012 to 2022: its price increased at an average annual rate of +3.8% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, room deodorants export price decreased by -2.3% against 2020 indices. The most prominent rate of growth was recorded in 2014 when the average export price increased by 79% against the previous year. As a result, the export price attained the peak level of $X per ton. From 2015 to 2022, the average export prices remained at a lower figure.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Turkey ($X per ton), while the average price for exports to Spain ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to Turkey (+19.7%), while the prices for the other major destinations experienced more modest paces of growth.

Room Deodorants Imports

Imports into Romania

In 2022, the amount of preparations for perfuming or deodorising rooms imported into Romania reached X tons, picking up by 4.5% compared with 2021 figures. In general, total imports indicated strong growth from 2012 to 2022: its volume increased at an average annual rate of +5.5% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, imports decreased by -0.5% against 2020 indices. The growth pace was the most rapid in 2014 with an increase of 24%. Over the period under review, imports reached the peak figure at X tons in 2020; afterwards, it flattened through to 2022.

In value terms, room deodorants imports rose modestly to $X in 2022. Overall, imports saw a strong increase. The growth pace was the most rapid in 2014 with an increase of 34% against the previous year. Imports peaked in 2022 and are expected to retain growth in years to come.

Imports by Country

In 2022, Turkey (X tons) constituted the largest supplier of room deodorants to Romania, accounting for a 34% share of total imports. Moreover, room deodorants imports from Turkey exceeded the figures recorded by the second-largest supplier, the Netherlands (X tons), threefold. Poland (X tons) ranked third in terms of total imports with an 11% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from Turkey amounted to +1.7%. The remaining supplying countries recorded the following average annual rates of imports growth: the Netherlands (+12.2% per year) and Poland (+14.3% per year).

In value terms, the largest room deodorants suppliers to Romania were Turkey ($X), Hungary ($X) and Bulgaria ($X), with a combined 50% share of total imports.

Among the main suppliers, Turkey, with a CAGR of +20.0%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average room deodorants import price amounted to $X per ton, waning by -1.7% against the previous year. Over the period under review, import price indicated a strong increase from 2012 to 2022: its price increased at an average annual rate of +6.1% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, room deodorants import price increased by +80.5% against 2012 indices. The pace of growth appeared the most rapid in 2020 an increase of 21%. Over the period under review, average import prices hit record highs at $X per ton in 2021, and then fell slightly in the following year.

Prices varied noticeably by country of origin: amid the top importers, the country with the highest price was Hungary ($X per ton), while the price for the Netherlands ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Turkey (+17.9%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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