Romania: Postcard Market 2024

Postcard Market Size in Romania

In 2021, the Romanian postcard market was finally on the rise to reach $X after two years of decline. Over the period under review, consumption showed a pronounced decline. Over the period under review, the market reached the maximum level at $X in 2018; however, from 2019 to 2021, consumption failed to regain momentum.

Postcard Exports

Exports from Romania

In 2021, exports of printed or illustrated postcards and printed cards from Romania soared to X tons, with an increase of 231% compared with 2020. Overall, exports showed measured growth. The pace of growth was the most pronounced in 2014 when exports increased by 296%. As a result, the exports reached the peak of X tons. From 2015 to 2021, the growth of the exports failed to regain momentum.

In value terms, postcard exports soared to $X in 2021. In general, exports recorded a prominent expansion. As a result, the exports attained the peak and are likely to continue growth in the immediate term.

Exports by Country

Togo (X tons) was the main destination for postcard exports from Romania, accounting for a 27% share of total exports. Moreover, postcard exports to Togo exceeded the volume sent to the second major destination, the United States (X kg), twofold. Spain (X kg) ranked third in terms of total exports with a 9.2% share.

From 2012 to 2021, the average annual growth rate of volume to Togo was relatively modest. Exports to the other major destinations recorded the following average annual rates of exports growth: the United States (+34.0% per year) and Spain (+113.0% per year).

In value terms, the United States ($X), Togo ($X) and Spain ($X) constituted the largest markets for postcard exported from Romania worldwide, with a combined 66% share of total exports. Bosnia and Herzegovina, Moldova, France, Belgium, Cote d'Ivoire, Poland, Germany, the Czech Republic, Turkey and Serbia lagged somewhat behind, together accounting for a further 20%.

Among the main countries of destination, the Czech Republic, with a CAGR of +113.6%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average postcard export price amounted to $X per ton, declining by -6.3% against the previous year. In general, the export price, however, enjoyed a tangible expansion. The growth pace was the most rapid in 2020 when the average export price increased by 57%. As a result, the export price reached the peak level of $X per ton, and then shrank in the following year.

Prices varied noticeably country of destination: the country with the highest price was the United States ($X per ton), while the average price for exports to the Czech Republic ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Germany (+44.6%), while the prices for the other major destinations experienced more modest paces of growth.

Postcard Imports

Imports into Romania

In 2021, purchases abroad of printed or illustrated postcards and printed cards decreased by -6.6% to X tons, falling for the third year in a row after three years of growth. Overall, imports saw a abrupt shrinkage. The most prominent rate of growth was recorded in 2014 when imports increased by 26% against the previous year. Over the period under review, imports hit record highs at X tons in 2018; however, from 2019 to 2021, imports failed to regain momentum.

In value terms, postcard imports skyrocketed to $X in 2021. Over the period under review, imports showed a slight shrinkage. The growth pace was the most rapid in 2016 when imports increased by 35%. Over the period under review, imports reached the maximum at $X in 2018; however, from 2019 to 2021, imports failed to regain momentum.

Imports by Country

Turkey (X tons), France (X tons) and China (X tons) were the main suppliers of postcard imports to Romania, with a combined 81% share of total imports. These countries were followed by Sweden and Hungary, which together accounted for a further 15%.

From 2012 to 2021, the most notable rate of growth in terms of purchases, amongst the main suppliers, was attained by Sweden (with a CAGR of +37.9%), while imports for the other leaders experienced more modest paces of growth.

In value terms, Sweden ($X), Turkey ($X) and France ($X) constituted the largest postcard suppliers to Romania, with a combined 77% share of total imports.

In terms of the main suppliers, France, with a CAGR of +39.3%, recorded the highest growth rate of the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average postcard import price stood at $X per ton in 2021, jumping by 23% against the previous year. Overall, import price indicated a strong expansion from 2012 to 2021: its price increased at an average annual rate of +5.8% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, postcard import price increased by +55.2% against 2019 indices. The pace of growth appeared the most rapid in 2020 when the average import price increased by 26%. Over the period under review, average import prices reached the maximum in 2021 and is likely to see steady growth in the near future.

Prices varied noticeably country of origin: the country with the highest price was Sweden ($X per ton), while the price for Turkey ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by China (+6.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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