Romania: Market for Calendars And Trade Advertising Material 2025

Market Size for Calendars And Trade Advertising Material in Romania

In 2022, the Romanian market for calendars and trade advertising material increased by 3% to $X, rising for the sixth consecutive year after four years of decline. Overall, consumption, however, continues to indicate a relatively flat trend pattern. Calendars and trade advertising material consumption peaked at $X in 2012; however, from 2013 to 2022, consumption remained at a lower figure.

Production of Calendars And Trade Advertising Material in Romania

In value terms, calendars and trade advertising material production declined slightly to $X in 2022 estimated in export price. Overall, production recorded a slight downturn. The growth pace was the most rapid in 2017 with an increase of 16%. Over the period under review, production hit record highs at $X in 2012; however, from 2013 to 2022, production stood at a somewhat lower figure.

Exports of Calendars And Trade Advertising Material

Exports from Romania

In 2022, exports of calendars and trade advertising material from Romania contracted dramatically to X tons, with a decrease of -28.5% against 2021. Overall, exports continue to indicate a perceptible shrinkage. The most prominent rate of growth was recorded in 2014 when exports increased by 23% against the previous year. The exports peaked at X tons in 2018; however, from 2019 to 2022, the exports remained at a lower figure.

In value terms, calendars and trade advertising material exports declined to $X in 2022. In general, exports recorded a relatively flat trend pattern. The most prominent rate of growth was recorded in 2014 when exports increased by 18%. Over the period under review, the exports attained the maximum at $X in 2019; however, from 2020 to 2022, the exports failed to regain momentum.

Exports by Country

Bulgaria (X tons) was the main destination for calendars and trade advertising material exports from Romania, with a 69% share of total exports. Moreover, calendars and trade advertising material exports to Bulgaria exceeded the volume sent to the second major destination, Germany (X tons), eightfold. The third position in this ranking was taken by Moldova (X tons), with a 7.4% share.

From 2012 to 2022, the average annual rate of growth in terms of volume to Bulgaria stood at +3.5%. Exports to the other major destinations recorded the following average annual rates of exports growth: Germany (+9.0% per year) and Moldova (+9.6% per year).

In value terms, Bulgaria ($X), France ($X) and Germany ($X) were the largest markets for calendars and trade advertising material exported from Romania worldwide, with a combined 64% share of total exports.

Among the main countries of destination, Germany, with a CAGR of +16.6%, recorded the highest rates of growth with regard to the value of exports, over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

The average export price for calendars and trade advertising material stood at $X per ton in 2022, with an increase of 27% against the previous year. Over the period from 2012 to 2022, it increased at an average annual rate of +2.0%. As a result, the export price attained the peak level and is likely to continue growth in the immediate term.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was France ($X per ton), while the average price for exports to Bulgaria ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was recorded for supplies to France (+19.0%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Calendars And Trade Advertising Material

Imports into Romania

In 2022, approx. X tons of calendars and trade advertising material were imported into Romania; waning by -16.5% against 2021. Over the period under review, imports, however, showed a relatively flat trend pattern. The most prominent rate of growth was recorded in 2021 when imports increased by 27% against the previous year. As a result, imports reached the peak of X tons, and then shrank markedly in the following year.

In value terms, calendars and trade advertising material imports contracted notably to $X in 2022. In general, total imports indicated measured growth from 2012 to 2022: its value increased at an average annual rate of +2.7% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The most prominent rate of growth was recorded in 2021 with an increase of 18%. As a result, imports reached the peak of $X, and then shrank markedly in the following year.

Imports by Country

In 2022, Poland (X tons) constituted the largest supplier of calendars and trade advertising material to Romania, with a 30% share of total imports. Moreover, calendars and trade advertising material imports from Poland exceeded the figures recorded by the second-largest supplier, Italy (X tons), twofold. Hungary (X tons) ranked third in terms of total imports with a 12% share.

From 2012 to 2022, the average annual rate of growth in terms of volume from Poland stood at -4.3%. The remaining supplying countries recorded the following average annual rates of imports growth: Italy (+11.0% per year) and Hungary (-3.2% per year).

In value terms, Italy ($X), Germany ($X) and Poland ($X) were the largest calendars and trade advertising material suppliers to Romania, with a combined 51% share of total imports. Hungary, France, Austria, Serbia, Latvia, Greece, Canada, Turkey, the Netherlands and Denmark lagged somewhat behind, together comprising a further 32%.

Among the main suppliers, Latvia, with a CAGR of +113.4%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

In 2022, the average import price for calendars and trade advertising material amounted to $X per ton, approximately equating the previous year. Overall, import price indicated a perceptible increase from 2012 to 2022: its price increased at an average annual rate of +2.6% over the last decade. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2022 figures, calendars and trade advertising material import price decreased by -6.6% against 2020 indices. The most prominent rate of growth was recorded in 2020 when the average import price increased by 21% against the previous year. As a result, import price reached the peak level of $X per ton. From 2021 to 2022, the average import prices remained at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2022, amid the top importers, the country with the highest price was Germany ($X per ton), while the price for Greece ($X per ton) was amongst the lowest.

From 2012 to 2022, the most notable rate of growth in terms of prices was attained by Serbia (+9.7%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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