Romania: Market for Rusks, Toasted Bread and Similar Toasted Products 2025

Market Size for Rusks, Toasted Bread and Similar Toasted Products in Romania

After five years of growth, the Romanian rusks and toasted bread market decreased by -99.5% to $X in 2021. Over the period under review, consumption faced a dramatic slump. Rusks and toasted bread consumption peaked at $X in 2020, and then declined sharply in the following year.

Production of Rusks, Toasted Bread and Similar Toasted Products in Romania

In value terms, rusks and toasted bread production expanded notably to $X in 2021 estimated in export price. In general, production, however, continues to indicate resilient growth. The pace of growth was the most pronounced in 2016 when the production volume increased by 166% against the previous year. Over the period under review, production attained the peak level at $X in 2018; however, from 2019 to 2021, production failed to regain momentum.

Exports of Rusks, Toasted Bread and Similar Toasted Products

Exports from Romania

In 2021, overseas shipments of rusks, toasted bread and similar toasted products increased by 4.4% to X tons, rising for the fourth year in a row after two years of decline. Overall, exports posted significant growth. The pace of growth appeared the most rapid in 2013 with an increase of 370% against the previous year. Over the period under review, the exports attained the peak figure in 2021 and are likely to continue growth in the immediate term.

In value terms, rusks and toasted bread exports surged to $X in 2021. In general, exports enjoyed a significant expansion. The most prominent rate of growth was recorded in 2013 when exports increased by 407%. The exports peaked in 2021 and are likely to see gradual growth in the near future.

Exports by Country

Greece (X tons), Germany (X tons) and the Czech Republic (X tons) were the main destinations of rusks and toasted bread exports from Romania, together comprising 41% of total exports. These countries were followed by Spain, the UK, Hungary, South Africa, Croatia, Serbia, Israel, New Zealand, Australia and Bulgaria, which together accounted for a further 45%.

From 2012 to 2021, the most notable rate of growth in terms of shipments, amongst the main countries of destination, was attained by Australia (with a CAGR of +182.0%), while the other leaders experienced more modest paces of growth.

In value terms, the Czech Republic ($X), Germany ($X) and Greece ($X) were the largest markets for rusks and toasted bread exported from Romania worldwide, together accounting for 40% of total exports. Spain, the UK, South Africa, Hungary, Croatia, Israel, Serbia, New Zealand, Australia and Bulgaria lagged somewhat behind, together accounting for a further 46%.

Australia, with a CAGR of +249.1%, saw the highest rates of growth with regard to the value of exports, among the main countries of destination over the period under review, while shipments for the other leaders experienced more modest paces of growth.

Export Prices by Country

In 2021, the average rusks and toasted bread export price amounted to $X per ton, surging by 10% against the previous year. In general, export price indicated a perceptible increase from 2012 to 2021: its price increased at an average annual rate of +3.5% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, rusks and toasted bread export price increased by +20.8% against 2019 indices. The most prominent rate of growth was recorded in 2017 an increase of 39%. The export price peaked in 2021 and is likely to continue growth in the immediate term.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was South Africa ($X per ton), while the average price for exports to Greece ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Australia (+23.7%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Rusks, Toasted Bread and Similar Toasted Products

Imports into Romania

After two years of decline, overseas purchases of rusks, toasted bread and similar toasted products increased by 24% to X tons in 2021. In general, imports recorded resilient growth. The most prominent rate of growth was recorded in 2016 with an increase of 36%. Imports peaked in 2021 and are likely to see gradual growth in the near future.

In value terms, rusks and toasted bread imports soared to $X in 2021. Overall, total imports indicated a noticeable expansion from 2012 to 2021: its value increased at an average annual rate of +4.0% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. The growth pace was the most rapid in 2018 with an increase of 30% against the previous year. Imports peaked in 2021 and are expected to retain growth in the immediate term.

Imports by Country

Germany (X tons), Italy (X tons) and Hungary (X tons) were the main suppliers of rusks and toasted bread imports to Romania, with a combined 70% share of total imports.

From 2012 to 2021, the biggest increases were recorded for Hungary (with a CAGR of +31.6%), while purchases for the other leaders experienced more modest paces of growth.

In value terms, Italy ($X), Bulgaria ($X) and Germany ($X) appeared to be the largest rusks and toasted bread suppliers to Romania, together comprising 66% of total imports. These countries were followed by Hungary, Austria, Greece, the Netherlands and Poland, which together accounted for a further 20%.

In terms of the main suppliers, Hungary, with a CAGR of +18.1%, saw the highest rates of growth with regard to the value of imports, over the period under review, while purchases for the other leaders experienced more modest paces of growth.

Import Prices by Country

The average rusks and toasted bread import price stood at $X per ton in 2021, approximately reflecting the previous year. Over the period under review, the import price showed a noticeable decrease. The most prominent rate of growth was recorded in 2018 when the average import price increased by 5.7%. The import price peaked at $X per ton in 2012; however, from 2013 to 2021, import prices stood at a somewhat lower figure.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Greece ($X per ton), while the price for Hungary ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by the Netherlands (+12.5%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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