Romania: Market for Sanitary Towels, Tampons, Napkins and Diapers 2024

Market Size for Sanitary Towels, Tampons, Napkins and Diapers in Romania

The Romanian sanitary towel and diaper market rose markedly to $X in 2021, surging by 7.7% against the previous year. Over the period under review, consumption showed prominent growth. Sanitary towel and diaper consumption peaked in 2021 and is likely to see gradual growth in years to come.

Production of Sanitary Towels, Tampons, Napkins and Diapers in Romania

In value terms, sanitary towel and diaper production contracted to $X in 2021 estimated in export price. Over the period under review, production, however, showed a significant increase. The pace of growth was the most pronounced in 2014 when the production volume increased by 139%. Over the period under review, production hit record highs at $X in 2020, and then fell slightly in the following year.

Exports of Sanitary Towels, Tampons, Napkins and Diapers

Exports from Romania

In 2021, shipments abroad of sanitary towels, tampons, napkins and diapers increased by 7.9% to X tons for the first time since 2017, thus ending a three-year declining trend. Overall, total exports indicated mild growth from 2012 to 2021: its volume increased at an average annual rate of +1.5% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports decreased by -21.3% against 2017 indices. The pace of growth appeared the most rapid in 2016 when exports increased by 65%. The exports peaked at X tons in 2017; however, from 2018 to 2021, the exports stood at a somewhat lower figure.

In value terms, sanitary towel and diaper exports amounted to $X in 2021. Over the period under review, total exports indicated a tangible expansion from 2012 to 2021: its value increased at an average annual rate of +2.3% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, exports decreased by -5.7% against 2018 indices. The most prominent rate of growth was recorded in 2013 when exports increased by 71% against the previous year. As a result, the exports attained the peak of $X. From 2014 to 2021, the growth of the exports remained at a lower figure.

Exports by Country

Bulgaria (X tons) was the main destination for sanitary towel and diaper exports from Romania, with a 48% share of total exports. Moreover, sanitary towel and diaper exports to Bulgaria exceeded the volume sent to the second major destination, Moldova (X tons), sixfold. Hungary (X tons) ranked third in terms of total exports with a 7.2% share.

From 2012 to 2021, the average annual rate of growth in terms of volume to Bulgaria stood at +3.9%. Exports to the other major destinations recorded the following average annual rates of exports growth: Moldova (-4.8% per year) and Hungary (+24.6% per year).

In value terms, Bulgaria ($X) remains the key foreign market for sanitary towels, tampons, napkins and diapers exports from Romania, comprising 41% of total exports. The second position in the ranking was taken by Moldova ($X), with an 11% share of total exports. It was followed by Serbia, with a 10% share.

From 2012 to 2021, the average annual rate of growth in terms of value to Bulgaria totaled +2.6%. Exports to the other major destinations recorded the following average annual rates of exports growth: Moldova (-2.3% per year) and Serbia (-4.6% per year).

Export Prices by Country

The average sanitary towel and diaper export price stood at $X per ton in 2021, falling by -5.2% against the previous year. Over the period under review, the export price, however, continues to indicate a relatively flat trend pattern. The pace of growth appeared the most rapid in 2013 when the average export price increased by 41% against the previous year. As a result, the export price reached the peak level of $X per ton. From 2014 to 2021, the average export prices failed to regain momentum.

Prices varied noticeably by country of destination: amid the top suppliers, the country with the highest price was Bosnia and Herzegovina ($X per ton), while the average price for exports to Italy ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was recorded for supplies to Kosovo (+24.1%), while the prices for the other major destinations experienced more modest paces of growth.

Imports of Sanitary Towels, Tampons, Napkins and Diapers

Imports into Romania

For the fourth consecutive year, Romania recorded growth in supplies from abroad of sanitary towels, tampons, napkins and diapers, which increased by 6% to X tons in 2021. Overall, total imports indicated a resilient expansion from 2012 to 2021: its volume increased at an average annual rate of +8.0% over the last nine-year period. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +6.0% against 2016 indices. The growth pace was the most rapid in 2016 when imports increased by 44% against the previous year. Over the period under review, imports reached the peak figure in 2021 and are expected to retain growth in the immediate term.

In value terms, sanitary towel and diaper imports expanded markedly to $X in 2021. Over the period under review, total imports indicated a buoyant expansion from 2012 to 2021: its value increased at an average annual rate of +7.7% over the last nine years. The trend pattern, however, indicated some noticeable fluctuations being recorded throughout the analyzed period. Based on 2021 figures, imports increased by +66.6% against 2015 indices. The pace of growth was the most pronounced in 2013 when imports increased by 22%. Over the period under review, imports reached the peak figure in 2021 and are expected to retain growth in the immediate term.

Imports by Country

In 2021, Poland (X tons) constituted the largest sanitary towel and diaper supplier to Romania, with a 58% share of total imports. Moreover, sanitary towel and diaper imports from Poland exceeded the figures recorded by the second-largest supplier, the Czech Republic (X tons), fourfold. Russia (X tons) ranked third in terms of total imports with a 5% share.

From 2012 to 2021, the average annual rate of growth in terms of volume from Poland amounted to +7.5%. The remaining supplying countries recorded the following average annual rates of imports growth: the Czech Republic (+27.7% per year) and Russia (+771.7% per year).

In value terms, Poland ($X) constituted the largest supplier of sanitary towels, tampons, napkins and diapers to Romania, comprising 46% of total imports. The second position in the ranking was taken by the Czech Republic ($X), with a 17% share of total imports. It was followed by Hungary, with a 7.9% share.

From 2012 to 2021, the average annual growth rate of value from Poland amounted to +6.4%. The remaining supplying countries recorded the following average annual rates of imports growth: the Czech Republic (+29.9% per year) and Hungary (-1.1% per year).

Import Prices by Country

The average sanitary towel and diaper import price stood at $X per ton in 2021, growing by 2.6% against the previous year. Overall, the import price, however, continues to indicate a relatively flat trend pattern. The pace of growth was the most pronounced in 2017 when the average import price increased by 30%. Over the period under review, average import prices attained the maximum at $X per ton in 2014; however, from 2015 to 2021, import prices failed to regain momentum.

There were significant differences in the average prices amongst the major supplying countries. In 2021, amid the top importers, the country with the highest price was Italy ($X per ton), while the price for Bulgaria ($X per ton) was amongst the lowest.

From 2012 to 2021, the most notable rate of growth in terms of prices was attained by Germany (+3.2%), while the prices for the other major suppliers experienced more modest paces of growth.

Source: IndexBox Platform

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